learning solutions - interactive film: immersion in learning

LS807Interactive Film: Immersion in

Learning

Caroline Freeman, Brightwave Group

Orlando, FL • March 16 – 18, 2016

Who I am…

Caroline FreemanHead of Learning Design,Brightwave Group

How many of you have used interactive video for learning?

Before we start, a question for you…

• How interactive video can help create an immersive experiences.

• Some examples

• Making it happen – design process

• Lessons learned

What we’re going to look at:

One must learn by doing the thing; for though you think you know it, you have no certainty, until you try.

Sophocles

You have to provide opportunities for your learners to

practice the skills and to fail safely.

‘The future of technology driven learning is immersive…I am 'in' the learning experience and I am practicing doing the things that I need to do better. I am making decisions.’

- Koreen Olbrish Pagano - Immersive Learning

Immersive Learning

How do we make our learning immersive?

It’s about an approach… not a specific piece of technology

It’s the way we’ve always learnt best

What do you need to create an immersive virtual world?

o Authenticity (not necessarily ‘realism’)

o Autonomy

o Acknowledgement

How can interactive video help?

o Brings together the user control of the internet with the engagement of the moving image

o Increases the personalisation and relevance of the content

The power of video

o Websites that use video double the conversion rate into sales - Aberdeen Group

o Employees are 75% more likely to watch a video than to read documents or web articles - Forrester Research

o 76% of executives watch business videos at least once a week, including 40% who view them daily - Cisco

A few examples

o Scrolling video

o Interviews

o Simple branching narrative

o Complex branching narrative

o ‘Spot the mistakes’

Examples of interactive video #1

An illusion of moving through 3d space

User controls progress through video

Scrolling video

Inspiration from marketing: www.world-of-swiss.com

Re-imagined in an e-learning course

Scrolling video journey

Our prototype

Examples of interactive video #2

Interviews

Interactive video interview

Interactive video interview

Intensifying immersion –combining storytelling and gaming

Storytelling –the oldest form of learning

Gaming –fail safely and try again

According to Julie Dirksen (2010) the average eLearning course gives you feedback every 5-10 minutes, the average game is 7-10 seconds.

The importance of feedback

‘The best moments in our lives are not the passive, receptive, relaxing times… The best moments usually occur if a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.’

Flow

- Mihaly Csikszentmihalyi (1990)

In the zone - completely focused motivation

Conditions required to create Flow:

o Clear goals

o Immediate feedback on your actions

o Balance between challenges and skills

o No distractions

o No fear of failure

o Sense of control

Getting the balance right

Examples of interactive video #3

‘String of pearls’ structure

Simple branching narrative

Simple ‘string of pearls’ structure

A man walks in to a bar…

The objectives:

o Introduce trainee bartenders to the bar skills they will need

o Make it fun – encourage learners to revisit challenges

o Make it memorable

And to prove you can do it lo-fi…

Examples of interactive video #4

Complex branching narrative

Jeff Grubb Venturebeat.com March 2013

Controlling complexity – The Walking Dead, season 1

3_110 Team Solve

Update on

workstreams. Ella has

reached different

conclusion from Daniel

Video

3_120 Dissent

What should Ella do?

a) Make statement

b) Explore data

sets

c) Finish survey

first Dilemma

3_100 Time/ travel

story

Three weeks passing.

Key developments.

Montage of Daniel,

Ella, Sharon.

Photostory

3_131 State

If a) Daniel sees Ella’s

statement as a

criticism. Hatti says to

ask Clara.

Video

3_132 Explore

If b) Ella’s follows

feedback model. Hatti

suggests she meets

Clara a

Video

3_133 Postpone

If c) Ella says nothing.

No discussion, no

meeting with Clara

proposed.

Video

Example of story map for learning game

http://www.slideshare.net/benhoguet/tribeca-hacks-keynote

Match the structure to your needs and your budget

Keep control of your seat-time vs developed time

Anything from 1: 1.3 will work if your story is engaging enough

Replay value – our experience

When the challenges and the story feel authentic, learners will want to replay the game to see alternative paths.

Examples of interactive video #5

‘Spot the errors’ hotspots

The problem

How to create an engaging and memorable course on Data Protection

The solution - ‘spot the errors’:

Best use of E-Learning to ensure compliance with external regulations or internal policies

Making it happen

Early questions:

o Revisit the need for video – is it the best solution?

• Think

• Translations

• Volatility

• Tone of voice

• Story

People & processes

Video production is a waterfall process… you need clear communication and early sign off

Your stakeholders

Make sure you’re on the same page -show them examples of what you’re trying to achieve.

Drama needs conflict – do they have the appetite for it?

Are they really ready for humour?

Will they let your characters speak human?

Source: carncar.kr

Branching narrative – the process

o Action mapping (Cathy Moore style*) -what do the learners need to do?

o Create challenges that replicate the decisions they will need to make

* http://blog.cathy-moore.com/

Creating the structure

o Make a physical map – use card sorting to create groups of incidents

o Link these into stories

Making sure it is a story

Candidate

A

Clara

F Hispanic

Age 40 -

50

Experienced, but has been with the company less

than 3 years. Has already produced good results,

made an impact. Outspoken & powerful. Divorced,

with teenage children. Able to travel.

Advantage: Impressive CV.

Disadvantage: Not well known in company. Some

people find her manner abrasive.

Candidate

B

Ajay

M Indian

Age 28-38

Enthusiastic, excellent track-record. Personable,

has integrity. Ambitious. Married, no children yet.

Proposed by Manager 1.

Advantage: Charismatic, natural leader. Good

personality fit.

Disadvantage: Caring for dependent parent. Not

as experienced as other candidates.

Who are your characters?

“No, no! The adventures first, explanations take such a dreadful time.”

- Lewis Carroll, Alice's Adventures in Wonderland & Through the Looking-Glass

Prototypes

- On paper

- Online scripting tool, such as Twine

- Film it on your phone

Lessons learned

Lesson 1: Design for Flow

o Balance challenge with skills

o Work out ideal interaction spacing

o Make navigation simple and intuitive

o Give lots of feedback

Lesson 2: Don’t overload the learner

o Keep the clips short – three minutes or less

o Keep choices limited to two or three

o Keep text short and clear

Lesson 3: When it’s new - prototype

o Develop like a video game

o Prototype and user test

o Is the user journey clear?

o Is it fun?

o Balance difficulty, agree filming style and pace

o Get buy in from your stakeholders

Lesson 4: You can break rules

Interaction seems to give you more freedom to ‘stylise’ and break the rules of film grammar…

… as long as it feels part of the ‘game’ experience

e.g. mixing first and second person narratives, interleaving with question screens etc

Lesson 5: For ‘response- reaction’ you need a substantial payoff

Heightened drama or humour work well

Summary

To make it feel immersive you need emotional engagement and the right level of intellectual challenge

Remember

Authenticity

Autonomy

Acknowledgement

Any questions?

Thank you

More information?

@FreemanCaro

caroline.freeman@brightwavegroup.com

If you’d like to chat some more, get in touch!

brightwavegroup.com

Action mapping – http://blog.cathy-moore.com/

Interactive scripting tool: https://twinery.org/

Tools for Interactive video: • Happy yak• Adobe Storyline• Racontr• Daz from Outtakes

Resources

Examples:

Interactive interviews http://www.rsagroup.com/rsagroup/en/careers/meet-our-team#.VvLIo-KLSM8

Scrolling videowww.world-of-swiss.com

Resources