lina classon a new start 120810

A new start

Lina ClassonWomen’s Business Leadership

Part IProfessor Frey

120810

• 19 years old, from Sweden, Au pair• Biggest loser, a great show and my

inspiration

My business idea

• 2 weeks or 1 month camp• You choose what you want to

improve with your health• Like a all inclusive hotel on the

countryside

Target customer

My target costumer are:• Both women and men in the ages of

20 – 70• The will to change

Supporting Research

• More positive feedback than I thought

• 9/10 would want to pay for this

Financials

• 150 – 200 dollar per day• 7/9 are willing to pay

Actions

• Actions taken: marketing research

• Something for me in the future

Continuous Learning

• Experience in hotel management and health

• investors

Conclusion

• Any questions?

Business