link building lessons from swiss toni - think visibility 2012

LINK BUILDING LESSONS FROM

SWISS TONI

Jon Quinton

SEOgadget.co.uk

FORUM FRIDAY LINK BUILDING

20/01/2012

Hosted by

Oli

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‚MY INTEREST IN LIFE COMES FROM SETTING MYSELF

HUGE, APPARENTLY UNACHIEVABLE CHALLENGES‛

Read: ‘Losing My Virginity’ and ‘Screw It, Let’s Do It’

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Find Combine Filter

RESEARCHING LINK OPPORTUNITIES

Competitor Analysis

Scraping

My Blog Guest

Excel

BuzzStream

Domain Metrics

Links

Social Metrics

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MY BLOG GUEST – GREAT FOR SPEED AND HIGH

RESPONSE RATE

When looking for opportunities, diversifying your sources is key

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FIND LISTS

Google ‘list of keyword blogs’ etc – then get scraping!

http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848

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SCRAPING BLOG LIST – GOOGLE DOCS

https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdFdhWEc0ZjN1a3F2dWI2anc0TW1STHc

http://www.distilled.net/blog/seo/how-to-build-agile-seo-tools-using-google-docs/

*Requires some playing around using view source and inspect element

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SIMILAR SITE’S

Use ‘Similar Sites’ to find other related blogs/websites

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SCRAPE RESULTS - SCRAPEBOX

[related:www.vogue.co.uk –www.vogue.co.uk]

Start with a

large site

Keep looking

until

you reach the

smaller guys

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SCRAPING SERPS USING GOOGLE DOCS

*TAKE CARE*

Enter Keyword

https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdFQzMUkxdEN0T0I2UDJ6Y0FWZ2sxTmc /

http://www.seerinteractive.com/blog/google-scraper-in-google-docs-update - New JSON code

XPATH no longer works when scraping SERPS. Limited functionality but still does the trick

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LOOKING THROUGH COMPETITOR BACKLINKS

USING AHREFS

Search by Date

http://ahrefs.com

Also look for recent lost links – pounce before they know what’s happened!

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USING FOLLOWER WONK TO FIND POPULAR BLOGGERS

http://followerwonk.com

A search for ‘fashion blogger’ returned 7,768 results

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…AND SCRAPE USING GOOGLE DOCS:

https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdDMzdjZQSUlJSEV6VEQ4OVVDVkRhelE

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BUZZSTREAM – BUILDING LISTS

BOOKMARK, TAG, SORT OPPORTUNITIES

http://www.buzzstream.com/

BuzzStream; download the ‘buzzmaker’ to add sites on the go!

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USEFUL PLUGINS

https://addons.mozilla.org/en-US/firefox/addon/multi-links/ https://addons.mozilla.org/en-US/firefox/addon/similarweb-sites-recommendatio/

Multi Links Similar Web

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CREATE YOUR MAIN LIST

MAKING SENSE OF IT ALL...

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FILTERING DIRECT FROM ONE SINGLE TOOL IS EASY...

Filter by page authority/domain authority for best opportunities...

....But What About

Multiple Sources?

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SEPARATE URLS TO GET DOMAIN METRICS IN ADDITION

TO PAGE METRICS

=MID([@URL],8,FIND("/",[@URL],8)-8)

– extracts domain before 1st“/”

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USE SEO TOOLS FOR EXCEL TO PULL THROUGH

PAGE RANK + SOCIAL METRICS

http://nielsbosma.se/projects/seotools/

Metrics available with SEO tools for Excel include page rank, and social counts.

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USE SEOMOZ API TO CHECK FOR

REFERRING DOMAINS AND OTHER METRICS

Easily pull through PR, Social, Domain Authority, Inbound Links

http://www.majesticseo.com/reports/bulk-backlink-checker

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USING THE SEOMOZ API

API Call:

http://lsapi.seomoz.com/linkscape/url-metrics/www.thejewelleryboutique.com?Cols=8192

Linkscape API URL to check EXT Links

Member ID Secret Key

{"ueid":2181}

http://www.seomoz.org/api

http://apiwiki.seomoz.org/w/page/13991145/Request-Response%20Format

https://seogadget.co.uk/links-data-excel-seomoz-api/

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BUT WHAT ABOUT GETTING THIS INTO EXCEL??

SEO Tools for Excel makes life 10 x easier – get it now!

=BuildHttpDownloaderConfig( FALSE,15000,,,,,[member ID], [Secret Key] )

http://lsapi.seomoz.com/linkscape/url-metrics/www.thejewelleryboutique.com?Cols=8192

=DownloadString( [API Call],[BuildHTTPDownloaderConfig])

{"ueid":2181}

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THE FINAL RESULT

=RegexpFind(A3,"\d+")

*Returns numbers only*

Use [=CONCATENATE] to build

API calls in your table

SUITS YOU SIR...

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‚"IN BUSINESS THAT'S ONE OF THE MOST IMPORTANT

SKILLS; INFLUENCING PEOPLE‛

Watch: The Apprentice

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BEST TOOL TO USE?

GUT FEELING

BUT...

Think more about what they get out of it, rather than just considering your link

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LOOK FOR ‘HOT TOPICS’ AND STYLE OF POSTS

‘HOT’ TOPICS?

HOW TO GUIDES?

NEWS?

REVIEWS?

Start to find what works well for them...

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IMPORT SITEMAP INTO EXCEL

If someone’s had a ‘hit’ you know they’re going to want more...

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USE SEO TOOLS FOR EXCEL TO FIND A ‘HIT’

‘Showbiz news’

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ALWAYS PERSONALISE...

Speak their language...

Hi Viv,

I saw your blog in Saturday’s edition of the Guardian, congratulations on the coverage!

I really like the look and feel of your blog, and wandered if you’d be interested in what we’re doing at

www.thejewelleryboutique.com? I was thinking it would be great if we could do something together, perhaps

organise a giveaway for your readers, or something else...we’d love to get involved with your blog.

Let me know what you think!

All the best,

Jon Quinton

jon@thejewelleryboutique.com

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FORGET ABOUT SEO AND LINKS

[http://www.guitarworld.com/new-guitar-tutorial-website-launches]

Rob Harris (Jamiroquai) master class

DELIVERY....

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‚ SUCCESSFUL BUSINESS IS NOT ABOUT GOOD

TRANSACTIONS, IT'S ABOUT GOOD RELATIONSHIPS.‛

Read: ‘The Real Deal: My Story from Brick Lane to Dragon’s Den

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OUTSOURCE WITH CARE

Quality = higher success rate and future links

YOUR REPUTATION AND FUTURE

LINKS ARE AT STAKE

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THIS IS WHAT YOU WANT:

Hi Jon,

Coincidentally I’ve just published your content with link on our main site (better SEO link for

yourself). The content was very relevant and included events, times, and solid info that we thought

warranted a place on the main corporate site, here’s the link to our city breaks homepage:

http://www.travelsupermarket.com/c/holidays/city-breaks/

Thanks

Dave

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KEY TAKEAWAYS

• Scale Research

• Personalise Pitch

• Quality Deliver

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THANK YOU!

JON QUINTON

SEOgadget.co.uk jon@seogadget.co.uk

@jonquinton1