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Internet Marketing That Works™

Wednesday, November 12, 14

Headquartered in Chantilly, VA

Expert online marketing strategy

Clients in b2b, b2c, non-profit

Full-service internet marketing consulting

25+ years in marketing, business development

Internet Marketing Solutions

COGO - leading provider of internet marketing expertise

Expert Internet Marketing Strategy

Social Media Marketing & Policy

Search Engine Optimization

Website Development

Seminars & Webinars

Lead Generation

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Services

Understanding LinkedIn.

Why it needs to be an important part of your job search strategy.

How to leverage LinkedIn tools to get a job:

•Building a powerful profile so you stand out

•Building a network

•Using the search tool to target people & companies.

Getting in the door.

What We Will Cover Today

World’s largest professional networking site- 300 millions users.

Very effective in connecting with past employers, colleagues, classmates.

Includes a huge database of companies of all sizes.

Offers a powerful search tool to target job or client opportunities.

Companies use Google to find candidates and Google loves LinkedIn!

Understanding LinkedIn

Do companies really use Linkedin to hire talent?

Absolutely!

Why is LinkedIn Important?

Source: Jobvite

94% Of US Companies used social media to recruit and hire new employees.

94% LinkedIn was far and away the most popular site used by hiring managers.

89Of the Fortune100 companies used LinkedIn’s search tools to find

candidates.

Why is LinkedIn Important?

Source: Keystone Associates

LinkedIn is a key component in the recruiting strategy of many companies...large & small.

Managers say they value "professional experience" and "specific hard skills" when looking for job prospects on LinkedIn.

Most companies use social media to promote their brand.

Using social media in your job search reflects that you are up to date with technology, hiring trends, and that you have a willingness to learn.

Leveraging LinkedIn To Find a Job

Personal Profile - 100% complete

https://www.linkedin.com/profile/guided

Personal Profile - 100% complete

Profile - Headline

Fill out headline so it describes what you do:

Amanda Klein, MBA: Director of Strategy & Marketing at Star ★ Creating + Building Lasting Impressions for

Exhibits & Events

Gordon (Gordy) Curphy, PhD: #1 Leadership Author | Coaching & Consulting Leaders, Teams & Organizations

on Improving Efficiency & Effectiveness

Profile - Headline

Profile - Make Photo a Personal Brand

Profile - Customize URL

Virtual Business Card

Profile - Customize URL

Submit custom LinkedIn URL to Google

Profile - Editing Profile

Profile - Fill Out Summary

Get found in Google searches!

Profile - Fill Out Skills & Expertise

Get found in LinkedIn searches!

Profile - Integrate Multimedia

resumeprojects

Profile - Endorsements (Skills & Expertise)

Profile - Recommendations (Support You and Your Work)

Profile - Turn off Broadcast While Updating

Turn back on when done

Profile - Notifications Filled Out

Profile - New Profile Layout

Profile - Be an All-Star!

Profile - All-Star Status

40 time more likely to come up in recruiter searches.

Fewer than half of LinkedIn’s 300m users have complete profiles so this could be your trump card in the job search game.

With a complete profile, you are putting yourself into a global resume database where you you could be tapped for job opportunities.

Get in the Game!

1. Build Network

Network- Grow Connections

Network- Grow Connections Through Existing Email

Network- Stay in Touch With Connections

Network- Reach Out To Alumni

Network- Groups Grow Network & Build Credibility

Join relevant Groups

Network- Groups Grow Network & Build Credibility

2. Target

Network- Targeting People

Network - Targeting People

Personalize!

Network- Targeting Companies

Network- Targeting Jobs

Network - Use the Search Tool to Target Companies

Respond quickly to accepted requests or emails.

Research the person- Commonalities? How can you help them?

Build relationship- Good questions, passion for industry, highlight how

good a fit you would be.

Apply for position and let contact know, send copy of resume, link to

profile.

Get in the Door

Source: Ten-Fold Social Training

No matter the outcome, follow up!

Email, Linkedin message, thank you note (lost art!)

So much more productive than the ”apply-with-fingers-crossed-while-

waiting-patiently-never-to-hear-back method used by most job seekers!”

Follow Up!

Source: Ten-Fold Social Training

See if company has a Twitter account and reach out.

Comment on Facebook posts.

Review Facebook updates company posts- great wealth of info.

Be careful what you post to your accounts- companies will review!

Facebook & Twitter used for more of a ‘cultural fit’.

Add professional skills to Facebook profile.

Facebook & Twitter Too!

Sources The Financial Express- http://www.financialexpress.com/news/linkedin-facebook-twitter-how-social-

media-can-help-you-bag-your-next-big-job/1279011/1

Stacy Donovan Zapar is a 16-year recruiting veteran for Fortune 500 tech companies and CEO &

Founder of Tenfold Social Training

Bryn Panee Burkhart is associate director of alumni career development at MIT Sloan School of

Management in the US.

703.885.8406

@cogomojo

peg@cogoresults.com

cogoresults.com

cogoblog.com

twitter.com/cogomojo

linkedin.com/pegmcdermott

facebook.com/cogoresults

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