livelihood lessons pottery vc sanath_v

Sanath P. Vidanagamage

Poverty Reduction in Pottery Sector

Sanath P Vidanagamage

Sanath P. Vidanagamage

Potter’s LifeTraditional Production

Poor production

facility High cost traditional

kiln

Health hazards-smoke

inhalation

High damage rate

Sanath P. Vidanagamage

Poverty is the main challange

Sanath P. Vidanagamage

Story of a clay “Pot”

Digging Clay Grinding Slicing Raising pots on wheel

Stamping Firing/burning Storing/ready for saleWeathering

Sanath P. Vidanagamage

Snapshot of 5Cs-Baseline of Five Capitals at Family LevelHuman capital• poor self-esteem and entreprenerial spirit, 73% unskilled labour,• not expoesed to new technology, new skill trades and high unskilled labour,• only 23% reached GCE-Ols, non-schooling kids (21 cases)• poor small business know-how (92% never got training) and industry knowledgeNatural capital• high air polution (49 kilns in village-31 firings a month), poor clay mining, • deforestization for fire wood, burning of industrial raw material (coco husk)Financial capital• low price/income, poor profit-margines (-20% to 5%)• poor access to credit, low-household assets, high informal-debts• poor savings (only 13% of families), Physical capital• high damages-21%, poor technology-clay-grinder/pot-wheels/kiln• poor quality, 86% has no proper production facility, • 68% has marginal housing/sanitation facilities• 86% home gardens are unproductive, disorganized houses• limited access to infrastructure-transporting, grinding and burningSocial capital• high bargaining power of buyers/cartles, limited market links, • low-cast mentality, only 23% reached GCE-Ols, non-schooling kids (21 cases)• women and child labour (13 cases), lack of woman empowerment,• family conflicts, domestic voiolance (44% families), • 48% male addicted to alchohol (average Rs. 270/- expences)• poor home cash-management, poor asset-building, low-financial literacy • Poor access to public sector services, poor association/collectiveness

Sanath P. Vidanagamage

Inviting local experts to appraise the value chain

Sanath P. Vidanagamage

Traditional producers were motivated..

Sanath P. Vidanagamage

New skills, new products, new technology...

Sanath P. Vidanagamage

Additional effort to save home income-Home gardening campaign

Sanath P. Vidanagamage

Working collectively towards reducing food cost..

Sanath P. Vidanagamage

Saving weekly vegetable cost of poor families..

Sanath P. Vidanagamage

To save family money and feed families

Sanath P. Vidanagamage

Training in Business Game-Learning about business

Sanath P. Vidanagamage

How to make profits

Sanath P. Vidanagamage

Women headed families involved..

Sanath P. Vidanagamage

Women Entrepreneurs became Active...

Sanath P. Vidanagamage

Shaping up our family – from addiction to poduction...

Sanath P. Vidanagamage

Designing and developing the new paddy-husk kiln?

Traditional Kiln First design Second design

Third design with dome Final design

More to come…

Sanath P. Vidanagamage

New pot burning technologyPaddy-husk fuelled new kiln

Sanath P. Vidanagamage

Enable Public Sector- to Support Potters (Government officers observe the progress-Divisional Secratary-Bamunakotuwa,

Kurunegala)

Sanath P. Vidanagamage

Process of PKP

Participatory Planning Building ownership Nurturing Entrepreneurship

Changing the reality Technology transfer Testing Support Access to credit

Sanath P. Vidanagamage

Process of PKP…..

Their own shop-to challenge traditional buyers

Understanding small business –management training

Skilled Potter Ladies- skill development for women

Sanath P. Vidanagamage5th & 6th April 2010

Transformation

Clay

Woman

Sanath P. Vidanagamage

I changed my life, my business, my family...

Sanath P. Vidanagamage

Happy and wealthy family..

Sanath P. Vidanagamage

Better off..became sustainable

Sanath P. Vidanagamage

Pottery Sector Development Strategy

Value Chain Based Sustainable Livelihood

Development

Improve KilnTechnology

Build-Strong Market Access

Support Access to Finance

Linking- BDS providers

Family Dev. Planning

Enable Public Sector

Service Delivery

Sustainable Livelihood-Pottery Value Chain