making the most of your online activity

Making the Most of Your Online Activity

Websites | Social Networks | E-marketing

What Is Online Marketing

• According to Wikipedia, online marketing is also know as;

• Web Marketing

• Web Advertising or,

• E-marketing

It is generally thought of as being the promotion of a product or service via the internet but also includes email marketing.

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

• The most popular social networks are...

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

• The most popular social networks are Facebook, Twitter and LinkedIn

• There were 961 million videos viewed online in 2011

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

• The most popular social networks are Facebook, Twitter and LinkedIn

• There were 961 million videos viewed online in 2011

• You Tube holds a 52.5% share of the online video market.

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

• The most popular social networks are Facebook, Twitter and LinkedIn

• There were 961 million videos viewed online in 2011

• You Tube holds a 52.5% share of the online video market.

• YouTube is owned by Google

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

• The most popular social networks are Facebook, Twitter and LinkedIn

• There were 961 million videos viewed online in 2011

• You Tube holds a 52.5% share of the online video market.

• YouTube is owned by Google.

• More men watch videos online than women.

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

• The most popular social networks are Facebook, Twitter and LinkedIn

• There were 961 million videos viewed online in 2011

• You Tube holds a 52.5% share of the online video market.

• YouTube is owned by Google

• More men watch videos online than women.

• Facebook had 10,035,715 users in Australia in 2011.

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

• The most popular social networks are Facebook, Twitter and LinkedIn

• There were 961 million videos viewed online in 2011

• You Tube holds a 52.5% share of the online video market.

• YouTube is owned by Google

• More men watch videos online than women.

• Facebook had 10,035,715 users in Australia in 2011.

• MYOB states that only 18% of businesses use Facebook to promotetheir business.

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.

• The most popular use of the mobile phone is ‘searching’

• The most popular social networks are Facebook, Twitter and MySpace.

• There were 961 million videos viewed online in 2011

• You Tube holds a 52.5% share of the online video market.

• YouTube is owned by Google

• More men watch videos online than women.

• Facebook had 10,035,715 users in Australia in 2011.

• MYOB states that only 18% of businesses use Facebook to promote their business.

• Popular brands that promote their business through Facebook include: Coca-Cola, Toyota, KFC and MacDonalds.

Types of Online Marketing

• Web Marketing or websites.

Types of Online Marketing?

• Web Marketing or websites.

• Web Advertising

Types of Online Marketing?

• Web Marketing or websites

• Web Advertising

• E-marketing or E-newsletters

Types of Online Marketing?

• Web Marketing or websites

• Web Advertising

• E-marketing or E-newsletters

• Social Media Marketing

Why do I need a website?

The benefits of a website

•Cost effective

Why do I need a website?

The benefits of a website

•Cost effective

•Adaptable

Why do I need a website?

The benefits of a website

•Cost effective

•Adaptable

•Low cost ownership

Why do I need a website?

The benefits of a website

•Cost effective

•Adaptable

•Low cost ownership

•Informative

Different websites for different needs

The Static website

Benefits

•Low cost to produce

•Tailored design to client

Drawback

As the name suggests they tend to remain static.

Different websites for different needs

The Dynamic website

Benefits

•Economically editable

•Easily adaptable to market or business changes

Different websites for different needs

The e-commerce website

Benefits

•Low cost to market

•Easily updated

•Low cost ownership

•Greater market audience

Different websites for different needs

The responsive website

Benefits

•Adaptable to mobile phones and tablets.

•Retains a consistent design across all platforms

•Economic build for all applications.

Different websites for different needs

Self editing platforms for websites include:

Drupal

Joomla

Wordpress

Other CMS software is available written in ASP, .net, C++. These require specialist knowledge and are written for bespoke websites.

Search Engine Optimisation (SEO)

How can I improve my chances of being found in the search engines?

•Content - content is the single key factor that helps the search engine rank of a website.

Search Engine Optimisation (SEO)

How can I improve my chances of being found in the search engines?

•Content - content is the single key factor that helps the search engine rank of a website.

•The code and content behind the websites visible content.

Search Engine Optimisation (SEO)

How can I improve my chances of being found in the search engines?

•Content - content is the single key factor that helps the search engine rank of a website.

•The code and content behind the websites visible content.

•External links - External links drive traffic to your website

Email Marketing

Use the email database you already have to generate more interest in your website.

Some free or trial based email marketing companies

•constactcontact.com

•mailchimp.com

•icontact.com

Setting Up an Email Campaign with MailChimp

• Go to www.mailchimp.com

Click on the ‘Sign Up Free’

Setting Up an Email Campaign with MailChimp

• Fill in the details, email address, username and password.

Click on ‘Create My Account’

Setting Up an Email Campaign with MailChimp

• Go to your email

Click on ‘Activate Your Account’

This will open a new window in your browser.

Setting Up an Email Campaign with MailChimp

• In the browser window, type in the two words and click on ‘Confirm Signup’

Setting Up an Email Campaign with MailChimp

• Log in to your account with the username and password you used to set up the account.

• Fill out the form

• Click on the ‘Save’ button and you are ready to get started.

Setting Up a Facebook Page for your business

• Go to www.facebook.com

Click on ‘Create a Page’ link under the ‘Sign Up’ button

Setting Up a Facebook Page for your business

• Click on ‘Company, Organisation or Institution box’.

Setting Up a Facebook Page for your business

• Click on ‘Choose a Category’ and then fill in your company details.

• Tick the box - I agree...

• Click on ‘Get Started’

Setting Up a Facebook Page for your business

• Fill out the email, password, date of birth.

• Type in the captcha text.

• Tick the ‘Terms of Use’ box.

• Click on the ‘Sign Up Now’ box.

Setting Up a Facebook Page for your business

• Check in your email for confirmation

• Click on the link to open a new browser window

Setting Up a Facebook Page for your business

• Set up your Facebook page with a profile picture.

• Enter your details about your business.

• Enter the URL (web address) of your business.

• Click on ‘Will this Page represent a real organisation’ etc.

• Click on ‘Save Info’

Trends and Inspiration

Trends and Inspiration

This is Leah Busque and her dog called Kobe

Trends and Inspiration

• TaskRabbit

• Online service that marries those with time and those without

• Matching those who have the skills to do the job

Trends and Inspiration

• TaskRabbit currently has over 3800 TaskRabbits

• Most popular task is?

Trends and Inspiration

• TaskRabbit currently has over 3800 TaskRabbits

• Most popular task is:

• Furniture assembly

Trends and Inspiration

Making the Most of Your Online ActivityWebsites | Social Networks | E-

marketing

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