midwest ux mobile workshop 2012

A mobile app ideation workshop

DESIGNING FOR SOCIAL INNOVATION

haig@liftstudios.ca @haigarmen

Sunday, 3 June, 12

BUT FIRST,

A BIT ABOUT ME

Professor of DesignEmily Carr University of Art + Design

Founder & Creative DirectorLift Studios - Interaction Design Agency

Studied

Architecture,Jazz Performance& Composition

Sunday, 3 June, 12

WHAT WE’LL DO

ideation BusinessModel

userexperience

1 2 3

AppPresentations

4

PSYCHOLOGY HAIG T

ALKS:

BUSINESSMODELGENERATION

EXERC

ISES:

UX FLOWS &WIREFRAMES

10

MINU

TES:

25 10 25 10 25 25

YES, T

HERE’S

A BRE

AK

Sunday, 3 June, 12

• a playful way to conceptualize(come up with your own sandbox)

• introduce some great design tools

• integrate psychology, business strategy & user experience

WHY WE’RE DOING THIS?

Sunday, 3 June, 12

A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)

targetAudience

behaviourarea

socialFeatureS

1 2 3

An overview of your cards

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How does psychology inform our

designs?

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ethics actionmind the gap

Good design is design that changes behavior for the better.

Jon Kolko

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TriggersM

otiv

atio

n

Ability

INFLUENTIAL FACTORS OF BEHAVIOR CHANGEBJ Fogg’s Behavior Model

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SENSATION

pleasure pain

ANTICIPATION

hope fear

SOCIAL COHESION

acceptance rejection

3 CORE MOTIVATORS

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Knowledge Build awareness, form mental models

Attitudes & Emotions Connect to emotions & values

Desire Appeal to & satisfy needs

FearsAcknowledge & defuse fears and the unknown

Social Norms Use or shift contexts

MOTIVATION FACTORS

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Mind TrainingCultivate Mindfulness & willpower

Goal setting Support visioning, goals, planning

Strengthen self-efficacyModel the behavior, afford successes, forgive failures, defuse guilt & frustration

Make it easy Train, improve usability & resources

Shape new habits(Floss one tooth a day) - Repetition until automatic

ABILITY

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Opportune MomentsProviding a catalyst when people are motivated, ableand have the opportunity to act.

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TRIGGER TYPES

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TRIGGER

promptcall to action

request offer

cue

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Mobility Devices on your person during a behaviour changing opportunity

Intimacy Relationship with people’s existing technology

Connectivity Access to networks allow access to data & people.

Non-disruptive Using technology with taking user out of their natural flow

Culturally Ready Social acceptance & technologies are here

OPPORTUNITIES IN MOBILE

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targetAudience

behaviourarea

socialFeatureS

1 1 3

concept exercise

A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)

Sunday, 3 June, 12

Microphone

Location Services

Camera

(stills & video)

Push

Notifications

Text Messaging

Contacts

Phone Services

Vibration

Accelerometer

Media Library

Bluetooth

TECHNOLOGY AT YOUR FINGERTIPS

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concept exercise

10 minutes 15 minutes

- 25 minutes -

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Season Two of Arrested Development

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A business model describes the rationale of how an organization creates, delivers, and captures value.

BUSINESS MODEL

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Possible Business Models

ProductRevenue

unique service,gaming & UX app sales

Freemium content-drivenservice/content

free & premium apps

In AppAdvertising

content/service free but with ads

advertiserspay flat fee

In AppPurchasing

Modular Appswith growth

app is free,pay for features

Subscription High-qualitydynamic content

end user paysperiodically

business model value proposition revenue stream

Sunday, 3 June, 12

targetAudience

behaviourarea

socialFeatureS

1 1 3

business model exercise

A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)

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business model

15 minutes

- 25 minutes -

evaluate, vote and decideon one conceptwrite your elevator pitch

10 minutes

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is the task the right one?

content navigation

decision making

how does it compare to theirmental model?

USER WORKFLOWS

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Rapid idea generation & testing of assumptions

WireframesSunday, 3 June, 12

targetAudience

behaviourarea

socialFeatureS

1 1 3

User Flows & Wireframes

A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min)C. Sketch out the user flow and wireframes (25min)

Sunday, 3 June, 12

Your cards: Audience & Behaviour

State the Brief

Explain your business model

Walk through the app screens and describe the user journey

You have 5 minutes

presentation format

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www.getmentalnotes.com

www.thegamecrafter.comSearch for “Social Mania”

CREDITS

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www.businessmodelgeneration.comwww.businessmodelgeneration.comSunday, 3 June, 12

Sunday, 3 June, 12

Thank youfor participating

haig@liftstudios.ca @haigarmen

Sunday, 3 June, 12