[mix 2016] 重新思考與發現—設計核心的價值體驗 / 陳文剛 大予創意設計...

Innovate Your Business with User ExperienceMIX 2016 ��'A=17O 2016/05/27

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Alan DavidCreative Director User Experience Director

Introduction - about AJAEvery customer is precious to us, whether big or small.

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Introduction - about AJAEvery customer is precious to us, whether big or small.

Introduction - about AJAEvery customer is precious to us, whether big or small.

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What is innovation?

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What is innovation?

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,HäÍÊ,9)���6&What is innovation?

Invention:A discovery, a finding.

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American Heritage Dictionary

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Innovation:The act of introducing something new

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American Heritage Dictionary

Innovation vs. InventionWhat is innovation?

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Innovation must be user-centricWhat is innovation?

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01 §�} - -U½H�³ÇJ�What is necessary for innovation?

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Image credit: http://www.bonkersworld.net/organizational-charts/ , http://movies-in-theaters.net/microsoft-org-chart.html

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AJA 2.0(2015 ~)

AJA 1.0(2009~2014)

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03 §�} - �F¸��.¾ÆÛÂWhat is necessary for innovation?

Innovation requires interplay between a product offering (technology) & a market (people).

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Kintsugi: The Art of Broken PiecesWhy innovation must be user-centric?

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Kintsugi: The Art of Broken PiecesWhy innovation must be user-centric?

Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/

Kintsugi: The Art of Broken PiecesWhy innovation must be user-centric?

Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/

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