module 8 social networking

Li

Lipsey School of Real Estate2011 Systems for Success

Presented by

Mike Lipsey, MCRE

Module 8 Social Networking

8.1…………….………………..……Traditional Involvement 8.11…...............................Community

Involvement 8.12……......……………....Real Estate Involvement

8.2……………………………….……………….eInvolvement8.21…………… …………...……..Social Networking8.22..…………….……………..…Personal Branding8.23…………..….………………….....Team Branding

Module 8: Social Networking

Social Networking Spectrum

Human Digital

Sophistic

ated

Simplis

tic

Sophistic

ated

Sophistic

ated

Simplis

tic

Sophistic

ated

Simplis

tic

Big Brother

CCIMNAIOP

PhilanthropySIOR

Personal Bio

Team Website

Facebook

Twitter

LinkedIn

Community Involvement

8.11

Involvement With Community Emphasis

Goals / Benefits Long Term Relationships, Not Short Term Benefit Personal Satisfaction Benefiting Community Progress

Community Involvement8.11

Community Involvement8.11

Community Involvement8.11

Community Involvement8.11

Community Involvement8.11

Community Involvement8.11

Community Involvement8.11

Real Estate Involvement

Involvement Specific to the Real Estate Industry

Goals / Benefits Long Term Relationships, Not Short Term Benefit Mutual Beneficial Financial Performance Sharing and Receiving New / Efficient Practices

8.12

Real Estate Involvement8.12

Real Estate Involvement8.12

Real Estate Involvement8.12

Real Estate Involvement8.12

Real Estate Involvement8.12

Real Estate Involvement8.12

Community / Real Estate Involvement8.118.12

Community Involvement

Commitment Personal Benefit Financial Benefit

1. _______________ _________________ _________________ _________________

2. _______________ _________________ _________________ _________________

Real Estate Involvement

Commitment Personal Benefit Financial Benefit

1. _______________ _________________ _________________ _________________

2. _______________ _________________ _________________ _________________

Establishing Involvement

eNetworking

8.21

eNetworking Non Traditional Networking, Using Social Networking

Goals / Benefits Reaching Out to New and Untapped Relationships Spreading Message to Large Audience with Little Effort Sharing and Receiving New / Efficient Practices

eNetworking – Twitter (Screen Shot)8.21

eNetworking – Twitter (Example)

8.21

eNetworking – LinkedIn (Screen Shot)8.21

eNetworking – LinkedIn (Example)

8.21

eNetworking – FaceBook (Screen Shot)8.21

eNetworking – FaceBook (Example)

8.21

eNetworking (You Tube)8.21

Personal Branding

Personal Biographical Outline of Practices and Achievements

Goals / Benefits

Gives Clients and Colleagues an Idea of Who You Are Allows one the Ability to Track and Promote Listings /

Availabilities Easily Uploaded, Reached Quickly

8.22

Personal Branding8.22

Team Branding

Team Branding Created Website Specific to the Marketing of a Specific

Team

Goals / Benefits Show Colleagues and Clients Team Sophistication Allows Teams to Keep Others Up to Date on Listings and Team

News

8.23

Team Branding8.23

Team Branding8.23