mumbai wine

An alcoholic drink made through fermentation of Fruits

such as… Blackberries, grapes, strawberries, peaches,

etc… Starch-based materials

Overall Health Benefits: • Anti-aging effects in red grape skins (Harvard Medical

School in Boston, 2004)

Men’s Health Benefits: • Lower risk of heart attack for men with high blood

pressure (Worcester Medical Center in Massachusetts, 2004)

Heart Health Benefits: • Coronary heart disease reduced (University of California,

Davis, 1995)• Healthier blood vessels in elderly (University of Ferrara in Italy, 2004)

Cancer Prevention: • Cancer cells killed by protein in red grape skins (University of Virginia Health System, 2004)

Lung Health Benefits: • Improved lung function from antioxidants in white

(American Thoracic Society, 2002)

Women’s Health Benefits: • Decreased ovarian cancer risk (The Queensland Institute of

Medical Research in Australia, 2004)• Stronger bones (Twin Research and Genetic Epidemiology Unit, St. Thomas’ Hospital in London, 2004)

A $100 Million Indian Wine Industry is growing at more than 25% annually since 2003

Maharashtra is leading among the states with 51 wineries and 13 million litres production annual growth rate of 30%

72,000 wine cases are imported mainly by ITDC, San sula , Brind co, E & J Gallo and other private companies.

At present 7,62,000 wine cases are sold every year, which includes 46,000 cases of sparkling wines.

Social And Cultural Factor Culture

Demography Economic Condition Media and Publicity

Influence Special Interest Groups

Mumbai is the economic capital of India

Counted in richest city

Per capita income is high

Sophisticated people

Adopting western lifestyle

Grover

Sula wines

Deccan plateau

Chateau indage

Vinsura

Segram’s

United beverages

The most popular red varieties in cultivation are Shiraz, Cabernet, Sauvignon, Pinot Noir.

The most popular white wine grapes are CheninBlanc, Sauvignon Blanc, UgniBlanc, Viognier.

39% 61%

Findings….

1.Retail shops keeps more than 20 brands of wine2. Sula is famous brand in market3.Sparkling white wine don’t have market4.Regular customers don’t bother about high price5.Customers are mainly youth and women6. Health conscious people prefers Red wine 7.Non alcoholic wines not available in market8. Distribution through supply chain 9.Less sell less margin

Production Unit - Godavari Estate vineyards, Nashik .

Nine hills Red Wine Florida White Wine

nine hills Florida

• Alcohol 13%

• Sugar 3.37 g/l

• Acidity 4.4 g/l

• Brix 21.5

• Price Rs. 350 / l

• Alcohol 13.02%

• Sugar 9.2 g/l

• Acidity 4.3 g/l

• Brix 22.2

• Price Rs. 450 / l

Every business is profit oriented

Organization Profit

Company 10 – 15 %

Distributor 3 – 5 %

Retailer 3 – 5 %

Price of wine is less as compared to

Imported

Regarding Price for Luxurious people,

money is no matter

Introductory price is slightly high as avg.

price

Wine Shops

Pubs and Disco

Joint venture with Malls

Star hotels, Restaurant

Defense Wine clubs and CSD

Snooker club

JV with Multiplexes

Youth club

Consumer

Stage 1: Distributor Negotiate the price Offer a discount for the first order “introduction

price” Direct incentive for the seller

Stage 2: Incentive for the retailer Testing Customer sales promotion

Stage 3: Second order Direct incentive for the seller Retailer: buy 10 boxes and receive 6 bottles

Issuing a brochure

Information leaflet

A multimedia presentation at multiplexes

Offer a wine bottle and one glass of taste in a package

Wine tourism and wine festival

We supply menu card to restaurant & bars

THE PAIRINGWhite wine florida wine is best enjoyed especially pan-fried ones like gosht dum pukht biryani, raita, amritsari makkai, shammi kebabs or deep-fried like samosas, pakoras, and medu vada.chicken tikka masala and shahi murg/paneer. Gosht Dum Pukht Biryani, Raita, Amritsa

THE PAIRING We suggest you drink it with raan, seekh kebabs, pathar ka gosht or rogan gosh peppery murg kali mirch.

Display in corner wine shop, bars and Pubs

Lifestyle Magazines

Derby Race Agro expo Sunday supplement

Retail shop hoardings

Event details:Act’s :-

Celebrity talk Shayari and Function The Saturday nite blues band DJ’s Night

Activities :- Wine stalls

Nine hills & Florida wines Wines of the World

Art stalls ◦ Photographers ◦ Painters ◦ Tribal handicrafts

Food stalls ◦ Chinese ◦ Continental ◦ Kebabs et al ◦ Live cooking-with-wine demo

Grape crushing Wine tastings

Location:-Godavari Estate vineyards, Nashik.

Changing life styles, frequent travels abroad, more and more women employment

Increase in per capita income, international

research on health benefits of wines wine awareness in India; apart from the fact

that good quality wines are now available in the market

Wine’s international cachet is appealing to sophisticated young Indians, and white wine pairs well with spicy Asian cuisine.

Three major factors in satisfying modern wine drinkers:

• Consistency of quality & taste

• Branding (easily recognizable & consumer- friendly brands)

• Brand loyalty & identity

Social resistances

High price

Culture resistances

Low margin to distributor and retailer

Geographical factors – Tropical climate

“A GLASS OF GOOD WINE ... COME TO DRINK IT TOGETHER WE'LL KNOW EACH OTHER BETTER.”