ngo day 2014 專題演講: 大數據的機遇與挑戰

Big Data: The Good, The Bad & The Ugly

Alan Chan

National Technology Officer

Microsoft Hong Kong Limited

6/6/2014

1854 London data map

Data gives you the WHAT, so people can uncover the WHY

Data science process

Hurricane Sandy path tracking

Data gives you the WHAT, so people can uncover the WHY

Data science process

How can we make the right forecasts?

VOLUME

(10X increase every

5 years)

VARIETY

(85% data from

new data types)

VELOCITY

(4.3 connected

devices/adult)

What is Big Data? - The 3 Vs

Value!“Big data is high-volume, high-velocity and high-variety information assets that demand cost-

effective, innovative forms of information processing for enhanced insight and decision making.”

- Gartner

Data overload becomes focused insight

Big data Weather

Holiday inventory

Delivery times

Ship more inventory

to NE distribution

center to meet

anticipated demand,

shorten shipping

times, improve

customer satisfaction

How do I optimize my

fleet based on weather

and traffic patterns

using GPS data?

Which major

airports should we

put our next theme

restaurants?

How Big Data can benefit us?

How do I predict

where the next

earthquake will hit

and when?

DEMO

When Urban Air Quality Meets Big Data

Challenges to

unlocking data

insightsIntegration & collaboration

41%

Security, privacy & manageability

37%

Lack of skills & knowledge

59%

Access everywhere

4.3 Devices/adult

Source: Big Data & CIO Adoption Quantitative Research, Sept 2012, Microsoft

So what do we need?People need speed to insights and action

DEMO

Big Data: Hurricane Sandy disaster evacuations

DEMO

NGO - How to serve the seniors better?

In conclusion: Harnessing BIG Data now

"The new source of power is not

money in the hands of a few, but

information in the hands of

many." - John Naisbitt

achan@microsoft.com