ngo day 2014 專題演講: 大數據的機遇與挑戰
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Microsoft Hong Kong 區域科技長 - 陳育明先生 分享大數據可以為社會發展創造的機會TRANSCRIPT
Big Data: The Good, The Bad & The Ugly
Alan Chan
National Technology Officer
Microsoft Hong Kong Limited
6/6/2014
1854 London data map
Data gives you the WHAT, so people can uncover the WHY
Data science process
Hurricane Sandy path tracking
Data gives you the WHAT, so people can uncover the WHY
Data science process
How can we make the right forecasts?
VOLUME
(10X increase every
5 years)
VARIETY
(85% data from
new data types)
VELOCITY
(4.3 connected
devices/adult)
What is Big Data? - The 3 Vs
Value!“Big data is high-volume, high-velocity and high-variety information assets that demand cost-
effective, innovative forms of information processing for enhanced insight and decision making.”
- Gartner
Data overload becomes focused insight
Big data Weather
Holiday inventory
Delivery times
Ship more inventory
to NE distribution
center to meet
anticipated demand,
shorten shipping
times, improve
customer satisfaction
How do I optimize my
fleet based on weather
and traffic patterns
using GPS data?
Which major
airports should we
put our next theme
restaurants?
How Big Data can benefit us?
How do I predict
where the next
earthquake will hit
and when?
DEMO
When Urban Air Quality Meets Big Data
Challenges to
unlocking data
insightsIntegration & collaboration
41%
Security, privacy & manageability
37%
Lack of skills & knowledge
59%
Access everywhere
4.3 Devices/adult
Source: Big Data & CIO Adoption Quantitative Research, Sept 2012, Microsoft
So what do we need?People need speed to insights and action
DEMO
Big Data: Hurricane Sandy disaster evacuations
DEMO
NGO - How to serve the seniors better?
In conclusion: Harnessing BIG Data now
"The new source of power is not
money in the hands of a few, but
information in the hands of
many." - John Naisbitt