no brainer 101

• Energy Drives the Economy

Source: www.brookings.edu/economics/bpea/bpea.aspx

• Extractive Economy vs. Clean Economy

Drilling & Mining

Declining Oil and Mineral Resources

Shrinking Jobs

Prosperity

Extractive

Ideas

New Products &

Services

New Jobs

Prosperity

Clean

• Extractive Economy vs. Clean Economy

Extractive Energy Economy

Plastics, fertilizers, pesticides

Transports all goods (including food) and people, “runs” the global economy

• Extractive Taking from a declining source

• Extractive: Not if, but when….

• Clean Taking from a replenishing source

• Extractive Garbage and waste

• Clean Instead of waste as garbage, waste as “feedstock”

MaterialsEnergy

Product ($)

Non-product (waste)

• Extractive As supplies dwindle, prices rise

Quantity, or supply, decreases

Costs increase

• Clean Increasing returns, not diminishing returns

Ideas

New Products &

Services

New Jobs

Prosperity

Clean

Ideas as “base” for economy means a “sustainable” source; as the base increases, value and opportunity increase

• Extractive Energy Economy vs. Clean Energy Economy

Extractive Energy Economy

Decreasing opportunity for

prosperity for all

Increasing costs and waste

Diminishing and declining feedstocks

Clean Energy Economy

Expanded opportunity for

prosperity for all

Systems-approach for decreasing

waste

Increasing “feedstock” of new

ideas

• The Extractive Economy: Huge Potential Threat

• The Clean Economy: Huge Market Opportunity

“Peak Oil” is not a question

of “if” but “when…”

This “gap” can be “filled” by energy efficiency and clean energy solutions

• The Clean Energy Economy

Policies Markets

ReducingRiskReducingRisk

Mobilizing CapitalMobilizing Capital

Technologies

Source: NREL

Innovations can occur in all three areas: Tech, Policy, & Markets

Clean Energy Economic Growth