online classifieds reach and why you should include it in your marketing plan

Online ClassifiedsThe furthest reaching media that you might not

heard of

Jawdat ShammasOnline Marketing Manager @ OpenSooq.com

@jshammas

Craigslist2001

CraigslistYesterday

Some stats about CL

• 60 million out of 245 million visit the site monthly in the US

• 700 local sites in 70 countries

• Alexa rank of 11 in the US, better than Pinterest, tumbler and Instagram!

• Staff?

It is not only cars & apartments

• Jobs

• Furniture

• Electronics

• Pets

• Clothes & Accessories

• Travel and Tourism

• Medical services

• Courses

• Special phone numbers

The big pie

TV commercialsWhy? and lessons learned.

Why do we advertise?

CROConversion Rate Optimization

Forget CTR

It is all about the Money

It's all about the dum dum didudumdum

What is different about advertising on an online classifieds

Reach

Intent vs. InterestMost classified users are buyers

Behavioural targeting

Better visibility on Search Engines

Stats

25+ Million peoplein 2013

2 out of 3 returns

1+ Million active members

1+ Billion PageViews

in 2013

30+ Million images

350K daily search queries

10+ Million monthly search queries

Classifieds on Mobile

Android browser > IE

1 million app downloads

Do you have an online classifieds in your marketing plan?

Thank you

Questions?