penny market leaflets for openings

2013 DECEMBER

CALENDAR OF OPENING LEAFLETS

In December 2013 Penny Market had 9 store openings, on top of starting on 12 December a national campaign of rewarding loyal customers, by turning their shopping basket into bonus points, which at a certain amount generates 100% or 91% discounts for PYREX knives.

NEGRESTI OAS

BRASOV, TARGOVISTE

BRAD, DOROHOI, GALATI

SIBIU

BUSTENI,TARGU MURES

2013 DECEMBER

Driving consumer advantages in first page leaflet 10 lei vouchers, offered in the first 2 day of

opening, which can be used in a certain period for purchases of minimum 50 lei on a receipt.

temporary price reduction for food articles, 6 in average, whose individual prices were lower than 10 lei. 3 of them were present in all leaflets:

o Bananas – the minimum price was 2.99 lei/kg.

o Coffee (private label) – the minimum price was 6.49/250 gr.

o Sugar (brand) – the minimum price was 3.59/kg.

temporary price reduction for non-food articles, 2 article reduction in average of high money value.

2013 DECEMBER

Special exposure in the opening leaflets 2 pages of non-food articles with

temporary price reductions.

private label presentation, with at least 1 price reduction of an article in each range:o BONI (range of dairy products)o COLIBA CIOBANASULUI (cheese

range)o HANUL BOIERESC (Romanian

products)o TOP APETIT (basic foods range)o FRUIT&FRIENDS (soft drinks range)o DOLCE MOMENTO (sweets range)o CIAO (detergents range)

2013 DECEMBER

1 page of PENNY ADVANTAGES:o Freshly baked bread and pastry

specialtieso Daily freshness: fruits and

vegetables, bread, dairy and cold cuts are frequently checked in terms of quality and freshness

o Trust: All products are permanently tested in terms of quality in both internal and external laboratories and institutions

o Quality: great taste of productso Low prices every day for

international and national brands with the best quality

2013 DECEMBER

Structure of opening leaflets

Market level 1 Brands type TotalBAZAR NATIONAL BRAND 41

NO NAME BRAND 25BAZAR Total 66ELECTRO-FOTO-CINEMA-SUNET NATIONAL BRAND 75

NO NAME BRAND 2ELECTRO-FOTO-CINEMA-SUNET Total 77FMCG NATIONAL BRAND 183

PRIVATE LABEL 52NO NAME BRAND 3

FMCG Total 238FRESH PRIVATE LABEL 60

NATIONAL BRAND 49NO NAME BRAND 55

FRESH Total 164PAGINI DE IMAGINE Total NATIONAL BRAND 1TEXTILE Total NO NAME BRAND 4Grand Total 550

2013 DECEMBER

Thank you for your attention

Florentina VasileLeaflet Monitor Director Romaniaflorentina.vasile@hiper-com.com+40 (0) 743 216 282

I remain at your disposal for further information or a live demo

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