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9/07/12 3:44 PMRestaurants under performers in yield management | Hospitality Magazine
Page 1 of 3http://www.hospitalitymagazine.com.au/food/news/restaurants-need-to-practice-yield-management
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Restaurants under performers in yield management21 June, 2012 Rosemary Ryan 1 comments
The restaurant industry is not effectively
embracing the idea of yield management, to its
detriment. says one of the founders of a new
tool aimed at helping the industry get more
bums on seats in slower periods.
Ben Johnson, the director of the just launched
Restaurant.com.au, said that while yield
management is a key part of the business
strategies of industries like airlines and hotels it
isn't properly used by restaurants to smooth
out the peaks and troughs of their trading
week.
"When you fly you expect to pay more at
certain times or days and the same with
hotels," Johnson told a restaurant industry forum held this week in Sydney to launch the new
website.
The issue was one of many hot topics covered at the forum that featured a stellar panel of some
of Sydney and Melbourne's most high profile restaurateurs, chefs, reviewers, suppliers and
commentators including John Fink (Quay, Otto), Colin Fassnidge (4 in Hand, 4Fourteen), Somer
Sivrioglu (Efendy restaurant), Gavin van Staden (Red Spice Road), Mitch Edwards (Australian Pork),
and the The Good Food Guide's Joanna Savill.
Johnson said Restaurant.com.au offers restaurateurs a yield management system that
helps restaurants attract diners during off-peak times by offering them a 30 per cent discount on
days and times the restaurant chooses to promote through the site.
It's launch follows on the heels of a similiar system called Agenda Tables, also revolving around a
30 per cent discount offering, that was rolled out in April, and amidst the rise of the controversial
discount deal sites like Jump On It and Living Social.
“In the current climate, there is still demand for top-quality culinary experiences, but consumers
are being more conservative with their restaurant spend," said Johnson.
"Restaurant.com.au will aid restaurateurs in attracting diners to their venue and stimulating new
revenue streams when they are not at full capacity.”
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