science talk 2012: social media - connecting librarians
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SOCIAL MEDIA: CONNECTING LIBRARIANSWILMA VAN DEN BRINK
w.h.a.m.van.den.brink@hva.nl
www.jebibliotheek.nl
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http://nl.linkedin.com/pub/wilma-van-den-brink/7/108/451
@wbk500
Connecting to … Patrons Colleagues
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Connecting Librarians
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Connecting online?
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What is Social Media?
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Connecting
and sharing
information
with people
on the
internet
Social media: connect & share
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• Multimediale sharing: photo’s, films
• Content sharing: blogs, wiki’s, documents
• Sociale Networks: communication
Social media
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• Multimediale sharing: photo’s, films
• Content sharing: blogs, wiki’s, documents
• Sociale Networks: communication
Social media: social networking
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Why do
people
connect
with
each other
on this
network
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Friends
What are you doing?
Personal
photo’s
Mes
sage
bo
ard
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Connection w
ith fri
ends
LinkedIN: business connection
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LinkedIN: business connection
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Only invite people you know well and who know you
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Business
connecti
on
Twitter: sharing interests
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Twitter: sharing interests
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Well known actors
Twitter: sharing interests
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Organisations
Twitter: sharing interests
18(Inter)national colleagues
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Sharing interests
Business Relation
Friend
Connecting with patrons -> Twitter
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On Valentine's Day 2012 archives, libraries and museums join forces on twitter with #loveheritage Want to join us? http://bit.ly/wIhJXd
Connecting with patrons -> Twitter
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On Valentine's Day 2012 archives, libraries and museums join forces on twitter with #loveheritage Want to join us? http://bit.ly/wIhJXd
tweet
Twitter Talk
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Tweet to somebody
@[name] message
Forward a tweet from sombody to all your followers (= Retweet)
RT @[name] original tweet
Add a keyword to a tweet
#[keyword] message
Twitter: tweet to somebody
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Twitter: Retweet
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Twitter: Keywords
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Connecting to … Patrons Colleagues
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Twitter: Dutch Research
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Most interesting and Appreciated tweets:
News
Tips and tricks
Responces
Humor
How? Links to articles and websites
Source: Content Girls, Twitteronderzoek 2011; Guido Smit, Bachelor Research at Haagse Hogeschool
Twitter: from theory to practice
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Twitter: from theory to practice
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Twitter: from theory to practice
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Twitter: from theory to practice
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Twitter: most common mistakes
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Goal on Twitter: connect
with patrons, but…
Twitter for libraries = newsletter
Mostly news about own library
Repeat tweets
Not following people back
Not much time for twittering
Twitter: What is your goal?
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More viewers website and use of products, new patrons, reputation as an expert
Improve services by finding out what users want
Twitter: goals -> More viewers and reputation
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Account Library Name
Great amount of followers
Many RT’s
Large outreach
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Follow people back
Proactive follow people and see if they
follow you back: useqwitter.com, friendorfollow.com
Diversity in tweets: iBook Apple, book reviews, new publications, interviews autors, publishing your own book
Twitter daily twuffer.com
15 minutes a day
Twitter: goals -> More viewers and reputation
Book: Kathy Dempsey, The Accidental Library marketer. 2009.
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Twitter: goals -> More viewers and reputation
Searching in database UL Utrecht via Twitter
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Twitter: goals -> More viewers and reputation
Searching in database UL Utrecht via Twitter
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Twitter: goals -> More viewers and reputation
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“Have to return my books to the lib tomorrow. Has anyone a great tip for a book??!! Let me know”
“#greatreading I liked “De witte Tijger” better, but I do recommend “de laatste man in de toren” by Aravind Adiga”
But…
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“I am looking for a place to study in Groningen. Public and University Libraries are closed”
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“Hello! Why didn’t anyone tell me that the stupid University Library was open yesterday and today. Even until 10 PM #daretoanswer”
Twitter: goals -> customer binding
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Get to know patrons
Feedback on your products/services
Provide new library services
Listen and communicate
Twitter: goals -> customer binding
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Search for remarks and questionstwitter.com/search-home, http://www.socialmention.com
Ask questions
Positive tone of voice
Meet-ups
Personalize the account (who is tweeting)
Invest time (for instance 3 hours a day)
Twitter: Customer binding
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“Why does the #UvA onlineLibrary always have to ruin my day?”
Twitter: Customer binding
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“@nnli Could you expain to me why the UvA Library ruined your day? Perhaps we could help :-)”
Twitter vs Facebook
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46 % connect to less than 5 companies on Facebook…
But… deeper connection on Facebook: happy customers/feeling a connection
However… companies do not talk about the subjects their community wants to talk about
Source: Research by Internet Agency Kittyhawk (Frankwatching.com) and research by Social Media Organisation: Social Embassy
Facebook: News from the library
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Facebook: Fun topics, ask questions
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Facebook: Why I love this book
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Facebook: Why I love this book
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100 most beautiful words in the English language
In short: Patrons
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What is your goal? More viewers Feedback, new services, bond Twitter: shared interestFacebook: friends network > fun things
Connecting to … Patrons Colleagues
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Networking: face to face
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Networking 2012
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Meet colleagues online
Share knowledge
Get inspiration
Work together
Conferences or meet-ups: bond
Networking: Twitter
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“What is the URL to a mindmap tool via internet which I do not have to download #daretoask”
Networking: Twitter
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Networking: Twitter
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Networking: Twitter
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“@jstaaks tried to make a manual for citing in APA 6: http://bit.ly/cyhxg8”
Networking: Twitter
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Twitter: Who to Follow
Make a list on Twitter (max 20 lists per account)
http://twitter.com/followalibrary/lists
Networking: LinkedIn Groups
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Networking: LinkedIn Groups
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Social Media: Connecting Librarians
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Which social network? Why do people connect?Twitter: shared interests: share news and knowledge, meet
people, find out what is on their minds, chat with them
Facebook: friends: bonding with your happy customers
LinkedIn: business contacts: meet collegues
Goals What do you want to achieve as an organisation?
How can Social Media help you to achieve it?
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Set your goal
Define your strategy
Choose your network
And invest the time that is needed
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