scoopshot 20110801

August 1, 2011 © 2011 P2S Media Group Oy

CROWDSOURCE YOUR PHOTOS THERE’S ALWAYS SOMEONE ON THE SCENE!

The Market, and its needs

»  Media has pressure to have fresh eyewitness content first »  Threat from social media to become the

place for the latest news

»  Eyewitness generated content used in media is growing exponentially »  How to manage workflow, IPR and authenticity?

»  More than 300 million Smartphone users exist »  Sales growing by up to 20% annually

»  Eyewitnesses are more aware of getting paid for their photos and videos

© 2011 P2S Media Group Oy 2

CROWDSOURCE YOUR PHOTOS

THERE’S ALWAYS SOMEONE ON THE

SCENE!

»  A mobile application on iPhone, Android and Symbian to capture, price, categorize and send photos directly from the mobile device

»  An on-line store for media and journalists to search, view and acquire the photos they need

»  A unique and engaging way to manage and encourage User Generated Content

»  An access to truly unique, relevant and local content

© 2011 P2S Media Group Oy 3

Opportunity for Media 1.  Receive unique news photos directly from your readers »  User Generated Content in a convenient manner

2.  Send photo tasks to your readers »  Manage photography and content fast and at

low cost 3.  Use the Pro Version to acquire professional

photos from anywhere »  Pro Version to be launched in Q4

4.  Combine photo service for your advertisers to increase awareness »  “Spot XX Car, send photo” or “Nicest moment of

enjoying YY beverage”

© 2011 P2S Media Group Oy 4

Key user benefits »  Combine social media and user generated content

»  A unique way to benefit from crowd-sourcing »  There’s always someone on the scene! »  Manage content from Millions of users

»  Have access to unique and local content

»  Easy to find photos to buy »  Search by area or location, keywords,

categories and time

»  Lower the cost per image, and related admin cost

© 2011 P2S Media Group Oy 5

Business Model

»  Brokering newsworthy photos and taking 30% provision.

© 2011 P2S Media Group Oy 6

30%

Crowdsourcing- process

© 2011 P2S Media Group Oy 7

»  Mobile photographer shoots a photo, sets a price and sends it via Scoopshot

»  Journalist buys fresh eyewitness photos from the on-line store.

Task Manager

© 2011 P2S Media Group Oy 8

»  Mobile photographer shoots a photo, and sends it via Scoopshot

»  Journalist selects and buys the preferred photo

»  Journalist assigns a task (by location) to users, and sets a price.

Scoopshot in Finland »  Service has been live in Finland for 5,5 months

»  5069 mobile photographers have downloaded the application

»  10 Media partners

»  We have sold 48 316 photos »  75 552 uploaded photos »  Gross sales VAT included 111.497,60 EUR

© 2011 P2S Media Group Oy 9

Note: Heat map shows location of signed and active photographers

Customer promise »  For Mobile Photographers: »  Take photos and earn money.

»  For Journalists: »  Take advantage of millions of

mobile photographers – there's always someone on the scene.

»  For content creators: »  Have access and assign tasks to

the vast user base

© 2011 P2S Media Group Oy 10

Thank you!

© 2011 P2S Media Group Oy 11