scott weiss design for conversion mobile ams dec 09 final
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Copyright © 2009 Symbian Foundation. 1
Design for Conversion: Best Practices, Tips, and Tricks
Scott Weiss UI Technology Manager Symbian Foundation 11 December 2009
Symbian Platform Symbian Foundation was formed
in mid-2008 Operations began in H1 2009 We are an open source software
foundation: not for profit OS asset: Symbian UI Assets:
S60 UIQ MOAP(s)
Copyright © 2009 Symbian Foundation. 2
Compelling
Compatible
Complete
& Royalty-free
Copyright © 2009 Symbian Foundation. 3
Symbian UI Vision
Copyright © 2009 Symbian Foundation. 4
The Symbian community develops a scalable, flexible, and attractive UI framework in order to create innovative, enjoyable, and intuitive personal mobile user experiences. We achieve excellence through collaboration and continuous evolution.
Copyright © 2009 Symbian Foundation.
The act of persuading (or attempting to persuade); communication intended to
induce belief or action
Persuasion: definition
Engaging the Community
Reward: Kudos & blog.symbian.org Involvement:
Symbian UI Brainstorm UI Suggestion Discussion Board
Competition: Ideas site Teamwork and Recognition: UI Patterns Seduction: UI Concept Video
Copyright © 2009 Symbian Foundation. 6
Persuading the Community
Copyright © 2009 Symbian Foundation. 7
http://blog.symbian.org
Reward
Copyright © 2009 Symbian Foundation. 8
http://symbianuibrainstorm.wordpress.com
Involvement
Copyright © 2009 Symbian Foundation. 9
http://developer.symbian.org/forum/showthread.php?t=2350
Involvement
Copyright © 2009 Symbian Foundation. 10
http://ideas.symbian.org
Competition
Copyright © 2009 Symbian Foundation. 11
UI Patterns Working Group
Teamwork
Teamwork & Recognition
Copyright © 2009 Symbian Foundation. 12
Seduction
13 Copyright © 2009 Symbian Foundation.
http://www.youtube.com/watch?v=-yQv18fS660
Making it Mobile
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Higher Price = Better Comparisons, with price differentials
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Momentum of Yes
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Compliance Laddering
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Social Proof
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Scarcity & Urgency Only two left at this price!
Hurry! Offer ends tomorrow.
Copyright © 2009 Symbian Foundation. 19
Obedience to Authority/ Computer as Social Actor
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Convenience
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References Cialdini, Robert. Influence: The Psychology of Persuasion.
HarperBusiness; Revised: 2007. Fogg, B.J. and Eckles, Dean. Mobile Persuasion: 20
Perspectives on the Future of Behavior Change. Stanford Captology Media: 2007.
Fogg, B.J. Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies). Morgan Kaufmann: 2003.
Copyright © 2009 Symbian Foundation. 22
Copyright © 2009 Symbian Foundation. 23
Thank you!
Please stay in touch: Scott Weiss, scottweiss@symbian.org
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