session2 '해운대구 bigdata 분석사례 & 2014 정책입안' -...

& 2014

BigData

Question

RAW

DATA

SNS

,

DATA.GO.KRSNS

6

K

+

DATA

SNS

TEXT

RFID

?

SNS( / / / ) / / ( / / )

/ /

/ – / – /

/ ‘radian6’ ‘ ’, ‘HAEUNDAE’

2012. 6. 1 ~ 2012. 10. 31 (5 ) 2012 2013

‘ ’

(Trigger) (Barrier)

( ), , etc + , , etc + , , etc +

Haeundae ( ) Haeundae N/A

1.

1. TV, , , , , , , , , , ,

2. , , ,

3. , , news, , ,

4. / , , TV, @olleh, @enc_Korea, @sexy_bud, @cocacola, @youngsamsung

5. , , , ,

※ Drama, Haeundae Lovers, KBS, KBSWorldTV, t-ara, tsunami at haeundae, tidal wave

2.

3.

1. ( ) @busantweet, @issuenow, @twtcast_kr,, @daumtrend, @navertrend, @ThePRnews, @Korea_news

2. Newscj(http://www.newscj.com) , MBCeconomy(http://mbceconomy.com), Ittoday(http://www.ittoday.co.kr)

3. , (http://www.saramin.co.kr), (http://blog.naver.com/jobkorea1)

4. (http://cafe.naver.com/joonggonara), (http://cafe.naver.com/busanjunggo)

5. /SNS HP(http://www.hpprinting.co.kr), (http://www.bobaedream.co.kr), (http://blog.aladin.co.kr)

0

10,000

20,000

30,000

40,000

0

10,000

20,000

30,000

40,000

18,062

10,050

1

/HAEUNDAE /

Ex) ,

1 ( / )

( ) ( )

2 ( )

RT

( ) ( : )

A. /

B. ‘ ’

( )1 2

( )

-

1. ‘2012 ’

2. ‘ ’ 1

3. ‘ / ’

4. (BIFF)

-

106655242403938322625

127564542404039363120

114695043392928252524

52433830292827252525

16881

BIFF 6661605245413327

‘ ’ • , , , , ( ), ‘ ’

, , ,

• APEC , , , , ,

• , ‘ ’ /

‘ ’ ‘ ’ • ( / / / ) ‘ ’

• ‘ ’

(6 - , 10 - )

<2012. 6> <2012. 7> <2012. 8> <2012. 9> <2012. 10>

BIFF

/

BIFF

/ / / / / /

EX) ! 1 ;; , ~

: / :

/ : :

Level 1 Level 2

(BEXCO)

/ / , , APEC ,

, ,

/ / //

//

// / /

, / / , / , , , ,

/ ( ) ,

/ , , / CGV,

, , ,

/ / / , , ,

/ / /

0

375

750

1,125

1,500

0

375

750

1,125

1,500

1,192 1,228

427

53

235

924

105212

423

68 9

* / // /

6~10 ‘ ’

1) / , 2) , 3)

,

‘ ( )’ ( , , / )

(n=4,876)

, /

, (n=235)

0%

25%

50%

75%

100%

, (n=235)

0%

25%

50%

75%

100%

55%35%

53%61%

13%

42%

61%

44%39%

62%

4% 3% 3%

26%

// 0%

25%

50%

75%

100%

13%

62%

26%

0%

25%

50%

75%

100%

48%73%

56%

52%

24%44%

3%

/

(n=105)

/

0%

25%

50%

75%

100%

0%

25%

50%

75%

100%

50%

31%

20%

50%

40%

33%

40%

29%

67%

40%

/ /

(n=68)

0%

25%

50%

75%

100%

50%

50%

0%

25%

50%

75%

100%

66%

85% 75%

88%

100%

66%

31%

15%24%

12%

29%

/

,

/

, , (n=480)

-

2012.6~10 ‘ ’ 3,958 , 25.8 7~8 10

‘ ’

: 90.2%

TOP

( : =9:1)

, , ,

, , ,

, , ,

‘ / ’ ‘ ( )’

: 3,958

-

12%

25%25%10%

27%

2012 6 ~10 ‘Haeundae’ 5,723 , 1,145 7~8 (50.7%)

, ‘ ’ (58.7%) ( / )

58.7%

10.7%

6.7%

6.2%

3.7%

3.0%

1.5%

1.3%

1.0%

0.9%

0.8%

5.5%

(n=5,723)

678910

( ) (%)6 662 11.6%7 1,455 25.4%8 1,447 25.3%9 592 10.3%10 1,567 27.4%

5,723 100.0%

(n=5,723)

-

1. KBS ‘ ’ ‘ ’ ‘ ’ ‘ ’

2. SBS ‘ ’ .

3. ‘ ’

4. ‘ ’ (BIFF) ‘ ’

※ K-Pop , ‘ ’

- -

Family

Nice

Spent hours

&

GOODDelicious

LoveFamily

HappyGreat

EnjoyedParty

Beach

Trip

Calm

GreatNear

Fast

Three-km

&

Minutes

Subway

Taxi

GorgeousHike

Gwangalli

Station

Songjeong

Woods

Quiet&

Nice Fun places

Popular

happy

Festival

Famous

Beautiful

WaterSwimming

Best

Good

Gwangalli

Sand Seaexperience

‘ (Impression)’ , • 1) / – / , 2) / – , , 3) / – / , 4) / –

/ / • Beautiful, Crowded, Fun, Great

/ / • 6 – / 7 – GSL / 8 - Impala Club / 9·10 – • ‘ ’ - ‘ ’

( , , ) ( ), ,

&

HughLargest

Walk

Near

Perfect

Views

Beautiful

Park

Popular

Natural

Hot Nice

Restaurants

FishBeach

- -

/ ‘ ’

• , • ‘ ’ •

,

• , ,

• ,

& & & &

unpleasant

Difficult Couldn’t find

smelled

LackExcessive Commercial

tubes

Muttering

InquisitiveNoise

No pets

waited long

Hot Roomnibbled

OvercrowdedHeavy

loud

Poor

sound

I’Park

Crowded

Not clean

Many peopledifferent

Not good

Confused

Mosquito

Pick

Water

Noodles

Veggies Trial

MarketWeather

ConfusedPrice

Annoyedlousy BUSHundrum

Awful

BrothGross

Porcupine

Taxi

Rateswaited

Not happy

AnxiousSpeed

baggage

moment

time

-

5,723 37.4

> >

‘ ’ K-Pop ,

: 5,723

: 91.2%

TOP

‘ ’

, /

‘ / ’

‘ ’ /

‘ ’ ‘ ’,

, ,

‘ ’

( , )

‘ ’ / 01 / 58.4%

• 6:4

• / / / . / /

/ ? “ ”02‘ / ’ , ‘ / ’

• /

• : 6 (6.4%)→7 (8.2%)→8 (8.7%)→9 (5.0%)

• ,

/ 03(BIFF), /

• / . ( 51.2 / 25.8 )

• /

/

(Trigger) (Barrier)

/ , , > ( / )

, ( – 76.2%)

/ “ ” ,

/ - / ,

/ , /

/ ‘ ’

- / - ( , ) ( , )

/ /

,

/ ( )

,

/

,

*

/ ,

/ , - & , ,

* ,

–

,

,

1.

2. ( )

3. ,

4. NFC

1.

- 26 , U

2.

1.

2. ,

- 224 ,

3. (10 35 )

-

- 500

1. (43 ) - 28 , 15 ,

2. - 15 26

2013

1

2

3

4

.

- -

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( )