session2 '해운대구 bigdata 분석사례 & 2014 정책입안' -...
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부산 해운대구 빅데이터 컨퍼런스 Session2 '해운대구 BIGDATA 분석사례 & 2014 정책입안' - (주)스마트소셜 대표 김희동TRANSCRIPT
& 2014
BigData
Question
RAW
DATA
SNS
,
DATA.GO.KRSNS
6
K
+
DATA
SNS
TEXT
RFID
?
SNS( / / / ) / / ( / / )
/ /
/ – / – /
/ ‘radian6’ ‘ ’, ‘HAEUNDAE’
2012. 6. 1 ~ 2012. 10. 31 (5 ) 2012 2013
‘ ’
(Trigger) (Barrier)
( ), , etc + , , etc + , , etc +
Haeundae ( ) Haeundae N/A
1.
1. TV, , , , , , , , , , ,
2. , , ,
3. , , news, , ,
4. / , , TV, @olleh, @enc_Korea, @sexy_bud, @cocacola, @youngsamsung
5. , , , ,
※ Drama, Haeundae Lovers, KBS, KBSWorldTV, t-ara, tsunami at haeundae, tidal wave
2.
3.
1. ( ) @busantweet, @issuenow, @twtcast_kr,, @daumtrend, @navertrend, @ThePRnews, @Korea_news
2. Newscj(http://www.newscj.com) , MBCeconomy(http://mbceconomy.com), Ittoday(http://www.ittoday.co.kr)
3. , (http://www.saramin.co.kr), (http://blog.naver.com/jobkorea1)
4. (http://cafe.naver.com/joonggonara), (http://cafe.naver.com/busanjunggo)
5. /SNS HP(http://www.hpprinting.co.kr), (http://www.bobaedream.co.kr), (http://blog.aladin.co.kr)
0
10,000
20,000
30,000
40,000
0
10,000
20,000
30,000
40,000
18,062
10,050
1
/HAEUNDAE /
Ex) ,
1 ( / )
( ) ( )
2 ( )
RT
( ) ( : )
A. /
B. ‘ ’
( )1 2
( )
-
1. ‘2012 ’
2. ‘ ’ 1
3. ‘ / ’
4. (BIFF)
-
106655242403938322625
127564542404039363120
114695043392928252524
52433830292827252525
16881
BIFF 6661605245413327
‘ ’ • , , , , ( ), ‘ ’
, , ,
• APEC , , , , ,
• , ‘ ’ /
‘ ’ ‘ ’ • ( / / / ) ‘ ’
• ‘ ’
(6 - , 10 - )
<2012. 6> <2012. 7> <2012. 8> <2012. 9> <2012. 10>
BIFF
/
BIFF
/ / / / / /
EX) ! 1 ;; , ~
: / :
/ : :
Level 1 Level 2
(BEXCO)
/ / , , APEC ,
, ,
/ / //
//
// / /
, / / , / , , , ,
/ ( ) ,
/ , , / CGV,
, , ,
/ / / , , ,
/ / /
0
375
750
1,125
1,500
0
375
750
1,125
1,500
1,192 1,228
427
53
235
924
105212
423
68 9
* / // /
6~10 ‘ ’
1) / , 2) , 3)
,
‘ ( )’ ( , , / )
(n=4,876)
, /
, (n=235)
0%
25%
50%
75%
100%
, (n=235)
0%
25%
50%
75%
100%
55%35%
53%61%
13%
42%
61%
44%39%
62%
4% 3% 3%
26%
// 0%
25%
50%
75%
100%
13%
62%
26%
0%
25%
50%
75%
100%
48%73%
56%
52%
24%44%
3%
/
(n=105)
/
0%
25%
50%
75%
100%
0%
25%
50%
75%
100%
50%
31%
20%
50%
40%
33%
40%
29%
67%
40%
/ /
(n=68)
0%
25%
50%
75%
100%
50%
50%
0%
25%
50%
75%
100%
66%
85% 75%
88%
100%
66%
31%
15%24%
12%
29%
/
,
/
, , (n=480)
-
2012.6~10 ‘ ’ 3,958 , 25.8 7~8 10
‘ ’
: 90.2%
TOP
( : =9:1)
, , ,
, , ,
, , ,
‘ / ’ ‘ ( )’
: 3,958
-
12%
25%25%10%
27%
2012 6 ~10 ‘Haeundae’ 5,723 , 1,145 7~8 (50.7%)
, ‘ ’ (58.7%) ( / )
58.7%
10.7%
6.7%
6.2%
3.7%
3.0%
1.5%
1.3%
1.0%
0.9%
0.8%
5.5%
(n=5,723)
678910
( ) (%)6 662 11.6%7 1,455 25.4%8 1,447 25.3%9 592 10.3%10 1,567 27.4%
5,723 100.0%
(n=5,723)
-
1. KBS ‘ ’ ‘ ’ ‘ ’ ‘ ’
2. SBS ‘ ’ .
3. ‘ ’
4. ‘ ’ (BIFF) ‘ ’
※ K-Pop , ‘ ’
- -
Family
Nice
Spent hours
&
GOODDelicious
LoveFamily
HappyGreat
EnjoyedParty
Beach
Trip
Calm
GreatNear
Fast
Three-km
&
Minutes
Subway
Taxi
GorgeousHike
Gwangalli
Station
Songjeong
Woods
Quiet&
Nice Fun places
Popular
happy
Festival
Famous
Beautiful
WaterSwimming
Best
Good
Gwangalli
Sand Seaexperience
‘ (Impression)’ , • 1) / – / , 2) / – , , 3) / – / , 4) / –
/ / • Beautiful, Crowded, Fun, Great
/ / • 6 – / 7 – GSL / 8 - Impala Club / 9·10 – • ‘ ’ - ‘ ’
( , , ) ( ), ,
&
HughLargest
Walk
Near
Perfect
Views
Beautiful
Park
Popular
Natural
Hot Nice
Restaurants
FishBeach
- -
/ ‘ ’
• , • ‘ ’ •
,
• , ,
• ,
& & & &
unpleasant
Difficult Couldn’t find
smelled
LackExcessive Commercial
tubes
Muttering
InquisitiveNoise
No pets
waited long
Hot Roomnibbled
OvercrowdedHeavy
loud
Poor
sound
I’Park
Crowded
Not clean
Many peopledifferent
Not good
Confused
Mosquito
Pick
Water
Noodles
Veggies Trial
MarketWeather
ConfusedPrice
Annoyedlousy BUSHundrum
Awful
BrothGross
Porcupine
Taxi
Rateswaited
Not happy
AnxiousSpeed
baggage
moment
time
-
5,723 37.4
> >
‘ ’ K-Pop ,
: 5,723
: 91.2%
TOP
‘ ’
, /
‘ / ’
‘ ’ /
‘ ’ ‘ ’,
, ,
‘ ’
( , )
‘ ’ / 01 / 58.4%
• 6:4
• / / / . / /
/ ? “ ”02‘ / ’ , ‘ / ’
• /
• : 6 (6.4%)→7 (8.2%)→8 (8.7%)→9 (5.0%)
• ,
/ 03(BIFF), /
• / . ( 51.2 / 25.8 )
• /
/
(Trigger) (Barrier)
/ , , > ( / )
, ( – 76.2%)
/ “ ” ,
/ - / ,
/ , /
/ ‘ ’
- / - ( , ) ( , )
/ /
,
/ ( )
,
/
,
*
/ ,
/ , - & , ,
* ,
–
,
,
1.
2. ( )
3. ,
4. NFC
1.
- 26 , U
2.
1.
2. ,
- 224 ,
3. (10 35 )
-
- 500
1. (43 ) - 28 , 15 ,
2. - 15 26
2013
1
2
3
4
.
- -
MAIL: [email protected] / HP :www.smartsocial.co.kr / Facebook: smartsocial /
140 610 TEL : 070-7834-7855 /7880 HP : 010-2819-1114
( )