slogan analysis.pptx

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Dewi SundariGunawan Wibisono

Supriyani

A DISCOURSE ANALYSIS ON THE TOP TEN PRIVATE UNIVERSITIES’ SLOGANS

IN YOGYAKARTA

Introduction

Methodology

Discussion

Conclusion

Introduction

Slogans- Slogans in Education- Slogans use

Revealing the implicit meaning

- The slogans formation analysis- The discourse analysis

Methodology

Qualitative

Content analysis

investigate the quality of relationships, activities, situations, or materials in the form of description

making replicable and valid inference from data to their context

DiscussionSlogans formation

Speech Act

Locutionary

Illocutionary

Perlocutionary

Transitivity

Process

Table 1Finding of Slogans’ Formation in term of Speech Act

Table 2Finding of Slogans’ Formation in term of Speech Act Class

Table 3Finding of Slogans’ Formation in term of Transitivity

The critical discourse analysisNorman Fairclough

Social practices are shaped and enacted

Concern on linguistic textual properties

Linguistically analyzable and interpretable.

Slogans as the

promotion media

Slogans as the

commitments Be there and

be behind Tempat kuliah

orang berdasi Muda

mendunia Beyond

imagination The rising

university Internationally

recognized university

Serviens in Lumine veritatis

Golden bridge to reach a better future

Cerdas dan humanis Values, innovation,

perfection

Conclusion

Mostly come up in term of declaration

Frequently constructed from relational process

Generally used as promotion media