sponsorship proposal for sponsor of official...

2015 Hong Kong Dragon Boat Carnival

2015 香港龍舟嘉年華

Sponsorship Proposal for Sponsor of

Official Hotel

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2015 Hong Kong Dragon Boat Carnival

Date 3 – 5 July 2015 (Friday to Sunday)

Venue East Tsim Sha Tsui

Time 9pm – 5pm

Components Hong Kong International Dragon Boat Races (IDBR)

BeerFest

Entertainment & Performances

Co-organisers

Hong Kong Tourism Board

Hong Kong China Dragon Boat Association

Hong Kong staged the first International Dragon Boat Races (IDBR) in

1976 and is widely recognized as the birthplace of modern

international dragon boat racing;

This sport originated in Hong Kong is now practiced in 75

countries/regions;

Featuring exciting dragon boat races in Victoria Harbour, a BeerFest

with live music and non-stop entertainment, Hong Kong Dragon Boat

Carnival is an annual signature sports cum cultural event, attracting

some 5,000 serious paddlers and 160,000 spectators from Hong Kong

and overseas.

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Global Recognition and Participation

Marketing communication strategy to build

awareness and city ambience;

Extensive coverage on major newspapers

and TV channels; and

Promotion to overseas visitors via the

overseas offices of Hong Kong Tourism

Board in 22 cities.

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Extensive Publicity

The Programmes

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The Programmes

Races BeerFest Entertainment

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2015 Hong Kong International Dragon Boat Races

Race Category

International Grand

Championships

International

Championships Local

Championships

International Open

International Women’s

International Mixed

International Open

International Women’s

International Mixed

International Paradragon

Breast Cancer Survivors

Open

Mixed

Women’s

Inter-Company

Junior U23

Banking Championship

Invitational Races President Shield and

Chairman Shield

Hong Kong Districts

Professional Bodies

Disciplinary Forces

Uniformed Youth Groups

Post-secondary Schools

President Shield

Chairman Shield

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A Highlight of 2015 Hong Kong International Dragon

Boat Races - Races for Breast Cancer Survivors

Since the first breast cancer survivors (BCS)

dragon boat team “Abreast in A Boat” was formed

in Canada back in 1996 as part of a programme to

study the impact of exercise on breast cancer

survivors, more and more breast cancer survivors

found themselves benefit from dragon boating, a

sport that provides strenuous upper body activity

in an aesthetically pleasing and socially

supportive environment;

Dragon boating is now practiced by an increasing

number of breast cancer survivors around the

world;

This year, in an effort to further promote the sport

as a means to enhance physical health and social

wellbeing, there will be races specially for the

breast cancer survivors alongside the different

categories of races

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BeerFest

A BeerFest will be held alongside throughout the carnival period at UC

Centenary Garden with

Non-stop music

Party fun activities

Beer booths

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Live Entertainment

To enhance the festive ambience during the carnival, there will be:

Roving performances along Tsim Sha Tsui Promenade & at UC Centenary Garden;

Sea entertainment at the racecourse, such as Fancy Dress Race.

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June 2015

Press conference

3 July 2015

Opening Ceremony

3 – 5 July 2015

Prize Presentation Ceremony

Media events

Invitation to Sponsorship

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Proposed Sponsorship Package

Proposed Sponsorship Package for Sponsor of

Official Hotel (大會指定酒店)

of 2015 Hong Kong Dragon Boat Carnival

Offer hotel accommodation for international dragon boat teams during 2 – 6 July

2015 (5 days/ 4 nights). Approximately al 120 – 150 twin rooms or 40 – 50 triple

rooms are required.

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Sponsorship Entitlements at a glance

Entitlements

Product /Service Exclusivity

Recognition and Marketing

Recognised as Official Hotel in all communication channels in connection with the event

Right to mention the sponsorship in corporate communications and advertising materials for related

themed promotions and on-site visibility

Right to produce and distribute its own promotional materials, souvenirs etc. at its own cost for promoting

its brand(s) and the Carnival to the event participants and spectators

Media, Print Material & On-line Promotion

Acknowledged as Official Hotel with logo on poster, event guide and souvenir programme

Acknowledged as Official Hotel with logo on the event website at www.DiscoverHongKong.com

One full-page, 4-colour advertisement on souvenir programme

Pre-event

Invitation to the press conference

Recognition of sponsorship at all pre-event initiatives

On-site Branding Opportunities

One promotional booth (3m x 3m) with standard furniture at the venue

Logo appearance on the stage backdrop

Two banner space (each of 3m x 0.7m) at the land venue

Logo on battle flags

Hospitality

Invitation to the opening ceremony

Invitation to the VIP enclosure at Tsim Sha Tsui Promenade

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Value to “Official Hotel” Sponsor of

2015 Hong Kong Dragon Boat Carnival

Reach out to hundreds of thousands of your existing and potential

clients from different segments participating in the event, such as

sports enthusiasts, professional groups, tertiary students, etc.;

Opportunities to promote your brands through a multitude of

communication channels of the event (PR, print, advertising, web,

event venue) to a large number of audience;

Leverage on this signature event of Hong Kong for media exposure

and corporate brand promotion;

Demonstrate the great support of your company to the development of

sport and culture;

A good occasion for corporate hospitality and relationship building.

Sponsorship Entitlements

- On-site Brand Exposure

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1 booth (3m x 3m with standard furniture) for on-site sales and promotions

at the carnival

Sponsorship Entitlements –

On-site Brand Exposure

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2 banner spaces (3mW x 0.7mH) along the race course

Sponsorship Entitlements –

On-site Brand Exposure

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Logo of on battle flags

Sponsorship Entitlements –

On-site Brand Exposure

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Logo on the prize presentation stage backdrop

Sponsorship Entitlements –

On-site Brand Exposure

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Logo of on the main entrance arch

Sponsorship Entitlements –

On-site Brand Exposure

Sponsorship Entitlements

- Pre-event Exposure

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The brand will be acknowledged as the “Official Hotel” (大會指定酒店) with

logo appearance on the event guide

Sponsorship Entitlements –

Acknowledgement on Event Collaterals

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The brand will be acknowledged as the “Official Hotel” (大會指定酒店) with

logo appearance on the souvenir programme

1 full-page, 4-colour advertisement on the souvenir programme

Sponsorship Entitlements –

Acknowledgement on Event Collaterals

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Logo on event poster

Sponsorship Entitlements –

Acknowledgement on Event Collaterals

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Logo on printed advertorials

Sponsorship Entitlements –

Acknowledgement on Event Collaterals

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Logo on the event website on DiscoverHongKong.com

Sponsorship Entitlements –

Acknowledgement on Event Website

Screen caps from DiscoverHongKong.com

Sponsorship Entitlements

- Hospitality

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Press Conference

Date: June 2015 (exact date/time/venue to

be confirmed)

1 representative of the sponsor will be

invited to attend and take group photo on

stage

Opening Ceremony

Date: 3 July 2015

Venue: Podium Garden, East Tsim Sha Tsui

1 representative of the sponsor will be

invited to attend and receive souvenir on

stage

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Sponsorship Entitlements –

Invitation to official ceremonies

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Invitation of 10 guests of the sponsor to the VIP area at Tsim Sha Tsui

Promenade

Sponsorship Entitlements –

Guest Hospitality

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Hong Kong Tourism Board

and

Hong Kong China Dragon Boat Association

would like to invite

Your Company

to be the Sponsor of

Official Hotel

for

2015 Hong Kong Dragon Boat Carnival

Invitation

THANK YOU a

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