tesla presentation (6)
Post on 15-Jul-2015
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Batteries and Components
Collaborating with:● Daimler
○ Smart○ Mercedes○ Freightliner Trucks
● Toyota
History● 2003: founded, incorporated
● 2004: Musk joined as chairman
● 2008: Roadster is released
● 2009: Model S revealed
History, cont.● 2010: IPO
● 2012: Model S deliveries start
● 2013: 2 quarters of profitability!
● The future...
Special SauceThis guy● Studied
business and physics
● Built and sold Paypal
● Runs SpaceX● Chairman of
Solarcity
Special Sauce pt. 2Elon Musk’s vision● Overall: Shape the human experience on
multiple fronts● With Tesla: Eventually produce electric cars
for the masses
Extra sauce: a $465 million government loan
Story 2Tesla Crash Test Marketing● Tesla claims to have the safest vehicle ever
tested in its vehicle segment● 5.4 stars out of 5 based on Tesla’s calculationNHTSA Pushes Back● Not off the scale as Tesla claims● “NHTSA strongly discourages the use of
potentially misleading words such as “perfect, “safest”, “flawless” or “best in class” to describe the star rating received by the vehicle”
Outlook 2Failure● Incredibly tough industry to disrupt
○ Extremely high startup costs + with low margins○ Very tough to pay off debts
● Cars sold at an expensive price point with low volume○ Tesla has only sold ~16,500 vehicles in their history
● A lot of large well established competition○ Toyota sold ~9.5 million vehicles last year alone
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