the game of advertising has changed!

Ambassify Community-driven growth

Pieter Moens (+32) 477 75 89 79

pieter@ambassify.com

Rik Lagey (+32) 476 22 76 00 rik@ambassify.com

The game has CHANGED

“ Marketing used to be simple! One message,

drinking and smoking heavily… "

Tsunami of INFORMATION

Ambassify - Customer-driven growth

76% of people don’t believe

advertisements to be true Yankelowich“

Ambassify - Customer-driven growth

A brand is no longer what we tell the customer it is -

it is what customers tell each other it is Scott Cook“

Ambassify - Customer-driven growth

Can you remember the last ad you have seen,

read or heard? ?

Marketing is getting COMPLEX AND EXPENSIVE to stand out

Ambassify - Customer-driven growth

People are FED UP

with intrusive ads

Ambassify - Customer-driven growth

Both 14%

Mobile 17%Desktop

32%

Don't use 36%

Source: emarketer.com

US Millennial internet users WHO USE ad blockers

We live in an era WHERE ADS ARENO LONGER TRUSTED by customers

And where people want to belong TO A CLOSED COMMUNITY more then ever before

reactiveproactive

controlled

open minded

Smart people Convenience lovers

FunInspiration

It’s time to SHIFT UP A GEAR

and revisit the essence of marketing

Ambassify - Customer-driven growth

An influencer has

- a broad reach

- domain knowledge

- influential opinions

- paid

is a genuine fan -

has direct brand experience -

has a long-term relationship -

rewarded for his behaviour -

An advocate

Influencers VERSUS advocates

Ambassify - Customer-driven growth

A small group of people MAKES THE DIFFERENCE

Find them!

Ambassify - Customer-driven growth

YES you can!

Find the people with THE RIGHT DNA for a great success

Net Promotor ScoreNot everyone is willing to ENGAGE WITH YOU even if they happen to be very positive

Ambassify - Customer-driven growth

Four STRATEGICAL steps

Net promotor score

Based on the scores you receive, you can divide your audience in 3 groups:

Net Promoter Score (NPS)% Promotors - % Detractors

0 1 2 3 4 5 6 7 8 9 10DETRACTOR PASSIVE PROMOTOR

Net promotor score

Case study Check Point

Social Share

Poll

Ambassify - Customer-driver growth

A dozen of challenges to build relationships

Ambassify - Customer-driven growth

through LANDING PAGES

Ambassify - Customer-driven growth

or in a COMMUNITY

Analytics

Time to put ADVOCATE MARKETING

into practiceCase study

Ambassify - Customer-driven growth

Engagor

Employees

Claimers

Orders

Contests

Freedelity

67%

52%

16%

13%

11%

11%

Conversion rates

% that truly became ambassadors

Stars

37.3%Opens

14.3%Votes

Net Promotor Score

Ambassify - Customer-driven growth

The actual NPS

6,9 %

47,2 % 38,9 %

45,8% 6,9%- = 38,9 %

Ambassify - Customer-driven growth

Collect testimonials

write your MOST PERSONAL

Bongo story

Publish rates with incentive: 22,7%

without incentive: 22,9%

1/4 creates a story

Ambassify - Customer-driven growth

Collect testimonials

Share your BONGO LOVE

through a discount

16,8% Revenue increase Bongo Webshop

8,9% sales increase

Bongo Webshop

Ambassify - Customer-driven growth

And many more TO TRACK AND TRACE

Ambassify - Customer-driven growth

Global community activity

Ambassify - Customer-driven growth

ROI calculations per challenge

Ambassify - Customer-driven growth

Overall community ROI calculations

Ambassify - Customer-driven growth

Advanced ambassador profile overview

Ambassify - Customer-driven growth

Mail digest

How brands COMMUNICATE

How brands should COMMUNICATE

Ambassify - Customer-driven growth

Consider us as WORD-OF-MOUTH ARCHITECTS

Who help companies like THoM ENGAGING WITH THEIR AUDIENCE

from a customers’ POINT OF VIEW

Ambassify - Customer-driven growth

25 FACTS about AMBASSSADOR MARKETING

REFERRALTRUST

VALUEREACH

EMPLOYEES VARIOUS

Marketingland.com

90%

of consumers admit thattheir purchase decisionsare influenced byratings and reviews

Offers shared by trustedambassadors convert at

higher rate than offers sent by brands

4x - 10xBranderati

A recommendation from a trusted friend conveying a relevant message is

likely to trigger a purchase

up to 50x more

Branderati

Social Media Examiner

83% of consumers trust recommendations from people they know

33% of buyers trust the brand

whilst only

Nielsen Global Trust in Advertising

Deloitte, Forrester and Zuberance

20%

50%

Word of mouth is the primary factor in

purchasing decisionsof all

McKinseyMcKinsey

of consumers are influenced by their friends’ social media posts

81 % Referring customers refer on average

leads each

3.5

Journal of strategic marketing& Wharton School of Business

Journal of strategic marketing& Wharton School of Business

Referred leads convert

30% better leads than regular

Branderati

37 %Customers referred by other customers have a

higher retention rate

Wharton School of Business

16%

Referredleadshave a

life-time valuehigher

Brand messages are shared

24 times more frequentlywhen distributed by employees

MSL Group

Cisco

of employees’Twitter followersare new to a brand

further when shared by employees versus the same message share via the official channels of a brand

of reach fromtoday’s marketing campaigns comes from amplification through advocacy

Brand advocates create and curate more than twice as many

communications about brands as the average web user

Brand messages reached

561%

80%

MSL Group

Leads developed through employee social marketing convert

7 timesmore frequently than other leads

IBM

twitter.com/ambassifyfacebook.com/ambassifywww.ambassify.com slideshare.net/ambassifylinkedin.com/company/ambassify

Content shared by employees receives

8 timesmore engagement than content shared

through the brands channel

When it comes to community size

54% of ambassadorsagree that the smaller the community,

the greater the influence

Social Media Today

BranderatiR&G Technologies

Universityof Chicago

Non-cashincentivesare at boosting

performance than cashincentives

24%more effective

Branderati

of people choose to engage with brands because of their desire to join a community of brand fans

83 % are willing to

talk about a product / service,

yet only 27 % does it

because of a lack of tools

25 %

Brand ambassadors

reach 150 peoplein social media every time they advocate

for a product or service

10xmore

Employeeshave on average

social connectionsthan a brand does

Social Chorus

Business 2 Community

They spend at least

2 times as much as an average customer

BarnRaisers

5 timesmore valuable

than

Brandambassadorsare

average customers

BarnRaisers

till

92%

Follow us on SOCIAL MEDIA

/ambassify

@ambassify

/company/ambassify

Pieter Moens (+32) 477 75 89 79

pieter@ambassify.com @pirreke

Questions?

Rik Lagey (+32) 476 22 76 00

rik@ambassify.com @rik_lagey