the good, the bad and the ugly of cloud computing
Post on 20-Aug-2015
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http://flickr.com/photos/jonnygoldstein/
Simon Wardley
DANGER!Will Robinson
DANGER!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Pain
No. Slides
Pain
No. Slides
Pain
OK
Severerisk of harm
35 slides
No. Slides
Pain
OK
Severerisk of harm
227 slides
http://flickr.com/photos/jonnygoldstein/
Cloud Computing
What is“Cloud computing” ?
Cloud Computing
http://www.flickr.com/photos/fimbrethil/
It’s like computers on
the internet, innit.
http://www.flickr.com/photos/radioflyer007/
http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
It’s a disruptive shift of the
computing stack to online services.
It’s like computers on
the internet, innit.
http://www.flickr.com/photos/radioflyer007/
Image from Oliver Twist,
It’s like SaaS or software as a service, and infrastructure provision and PaaS, that’s
platform as a Service and utility computing being provided in public clouds,
which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in
and did I mention infrastructure?
Not a thing ...
Cloud Computing
“Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
Cloud Computing
Why I.T. is changing.
Benefits & Risks.
Why I.T. is changing.
Canonical and the Cloud.
Benefits & Risks.
Why I.T. is changing.
Why I.T. is changing.
Paul Strassmann
http://www.strassmann.com/
Why I.T. is changing
Not all IT is the same.
Why I.T. is changing
Not all IT has value.
Why I.T. is changing
Yesterday’s hot stuff
Why I.T. is changing
Yesterday’s hot stuff
Today’s boredom
Why I.T. is changing
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/billege/
Innovation
Why I.T. is changing
BespokeInnovation
Why I.T. is changing
ProductsBespokeInnovation
Why I.T. is changing
ServicesProductsBespokeInnovation
Why I.T. is changing
Commoditisation
ServicesProductsBespokeInnovation
Why I.T. is changing
ServicesProductsBespokeInnovation
Competitive Advantage
Why I.T. is changing
Commoditisation
ServicesProductsBespokeInnovation
Cost of doing business
Why I.T. is changing
Commoditisation
Innovation
Why I.T. is changing
1832
Innovation
Why I.T. is changing
1832
Bespoke
Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
Image from Oliver Twist
Image from Chicago Historical Society
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
1890
Utility Grids
(Services)
Why I.T. is changing
Harvey Hubbell(1857-1927)
Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
1930
National Grid
(Services)
As IT becomes ubiquitous it has no strategic value
Nicholas Carr
Why I.T. is changing
Not all IT is the same.
Why I.T. is changing
As IT [activities] becomes ubiquitous it has
no strategic value
Nicholas Carr
Why I.T. is changing
Nove
lCo
mmon
Ubiquity
Why I.T. is changing
Nove
lCo
mmon
Ubiquity
Why I.T. is changing
Nove
lCo
mmon
Ubiquity
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
TV’s, Phone, VCRs
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
INNOVATION
Nove
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Low High
Common
Ubiquity
Certainty
Why I.T. is changing
INNOVATION
COMMODITY
Nove
l
Low High
Common
Ubiquity
Certainty
Innovation of CRM.
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Mid '80s DB marketing.
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
CRM products90’s
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
“Cloud Providers”like
Salesforce
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Network Analysis
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Network Analysis
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Features
Nove
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Low High
Common
Ubiquity
Certainty
Widespread
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service”
Why I.T. is changing
Why I.T. is changing
John McCarthy
Utility Computing
ServicesProductsBespokeInnovation
highly disruptive
Why I.T. is changing
Joseph A. Schumpeter (1883 - 1950)
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
Why I.T. is changing
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
Joseph A. Schumpeter (1883 - 1950)
newnew
new new
Why I.T. is changing
Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
Why I.T. is changing
ServicesProductsBespokeInnovation
Commoditisation
Why I.T. is changing
ServicesProductsBespokeInnovation
Why I.T. is changing
Power
ProductsBespokeInnovation Internet
Hardware
Why I.T. is changing
Power
ProductsBespokeGoogle Internet
Hardware
Why I.T. is changing
Operating System
CPU Memory I/O
Hypervisor
Why I.T. is changing
Database Framework
Operating System
CPU Memory I/O
Messaging
Hypervisor
Why I.T. is changing
Database Framework
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor
Why I.T. is changing
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
10,000 x
Why I.T. is changing
Why I.T. is changing
Herbert A. Simon (1916 - 2001)
Componentisation
The rate of evolution of a system is directly related to the organisation of its subsystems
Herbert A. Simon (1916 - 2001)
Why I.T. is changing
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor
Why I.T. is changing
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor Infrastructure
Why I.T. is changing
Database Platform
Operating System
CPU Memory I/O
Messaging
Virtualisation
Platform
Infrastructure
Application Service
Why I.T. is changing
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Virtualisation
Application
Platform
Infrastructure
Why I.T. is changing
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
Why I.T. is changing
ServicesProductsBespokeInnovation
(Componentisation)
Platform
Application
Infrastructure
Why I.T. is changing
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Why I.T. is changing
CPU
Amazon EC2Infrastructure as a Service
Why I.T. is changing
CPU
Google App Engine
Amazon EC2
Platform as a Service
Infrastructure as a Service
Why I.T. is changing
CPU
SalesForce
Google App Engine
Amazon EC2
Software as a Service
Platform as a Service
Infrastructure as a Service
Why I.T. is changing
As IT [activities] becomes ubiquitous it has
no strategic value
Nicholas Carr
Why I.T. is changing
ServicesProductsBespokeInnovation
Cost of doing business
Why I.T. is changing
Commoditisation
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
Why I.T. is changing
ServicesProductsBespokeInnovation
(Componentisation)
Platform
Application
Infrastructure
Why I.T. is changing
Why I.T. is changing
“Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
Why I.T. is changing
Why I.T. is changing
John McCarthy
Utility Computing
Recap
Commoditisation
ServicesProductsBespokeInnovation
Recap
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Netwok Analysis
Recap
Nove
l
Low High
Common
Ubiquity
Certainty
INNOVATION
COMMODITY
Recap
Recap
Paul Strassmann
http://www.strassmann.com/
Herbert A. Simon (1916 - 2001)
Componentisation
Recap
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Virtualisation
Application
Platform
Infrastructure
Recap
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive
Recap
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Recap
CPU
SalesForce
Google App Engine
Amazon EC2
Software as a Service
Platform as a Service
Infrastructure as a Service
Recap
John McCarthy
Utility Computing
Recap
Recap
“Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
It’s like computers on
the internet, innit.
Benefits & Risks.
Why I.T. is changing.
• Economies of scale. (volume)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Ubiquity
Certainty
You
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Ubiquity
Certainty
You
Market
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Ubiquity
Certainty
Competitive Gap
You
Market
Benefits & Risks of Cloud Computing
Professor Leigh M. Van Valen
Red QueenHypothesis
Benefits & Risks of Cloud Computing
The need to constantly evolve in order to stand still relative to an eco-system.
Professor Leigh M. Van Valen
Benefits & Risks of Cloud Computing
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Benefits & Risks of Cloud Computing
Benefits & Risks of Cloud Computing
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
Transition
Benefits & Risks of Cloud Computing
• Management.
Transition
Benefits & Risks of Cloud Computing
• Trust.
• Management.
Transition
Benefits & Risks of Cloud Computing
• Trust.
• Transparency.
• Management.
Transition
• Trust.
• Security of supply
• Transparency.
• Management.
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Benefits & Risks of Cloud Computing
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
Benefits & Risks of Cloud Computing
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Price competition.
• Suitability.
Benefits & Risks of Cloud Computing
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Price competition.
Benefits & Risks of Cloud Computing
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Benefits & Risks of Cloud Computing
Benefits & Risks of Cloud Computing
Adoption Barriers
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Gap
Market
You
Vs
Canonical and the Cloud.
Benefits & Risks.
Why I.T. is changing.
Canonical and the Cloud
• Fastest growing Linux-based operating system.
Canonical and the Cloud
• Fastest growing Linux-based operating system.
Canonical and the Cloud
• Over 10,000,000 users.
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Canonical and the Cloud
Electricity
Canonical and the Cloud
BOOM!
Electricity
Canonical and the Cloud
Standard Output
BOOM!
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Data
Application
You
Canonical and the Cloud
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
Provider(i.e. CogHead)
Canonical and the Cloud
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
BOOM!
Canonical and the Cloud
Platform
Operating System
Hypervisor
Bare Metal
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
BOOM!
Canonical and the Cloud
Platform
Operating System
Hypervisor
Bare Metal
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
Multiple Providers
Canonical and the Cloud
Platform PlatformEasy
Switching
Data
Application
Operating System
Hypervisor
Bare Metal
Operating System
Hypervisor
Bare Metal
Canonical and the Cloud
Platform Platform
Data
Application
Operating System
Hypervisor
Bare Metal
Operating System
Hypervisor
Bare Metal
Standard Output
Canonical and the Cloud
Paul Baran
Canonical and the Cloud
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
Canonical and the Cloud
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IP
Canonical and the Cloud
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IP
Open
Canonical and the Cloud
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IPBind
SendMailApache
Open SourceOpen
Canonical and the Cloud
TCP/IP
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
Innovation
(Componentisation)
Canonical and the Cloud
Harvey Hubbell(1857-1927)
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Application
Platform
Amazon EC2
Canonical and the Cloud
Beta program for Ubuntu Server Edition
on Amazon EC2.
http://www.ubuntu.com/ec2
Canonical and the Cloud
9.04 Technology PreviewUbuntu Enterprise Cloud
Canonical and the Cloud
Eucalyptus
Canonical and the Cloud
Private in-house cloudmatching
Amazon EC2 API
Canonical and the Cloud
Bare Metal
Hypervisor
Private Cloud
Canonical and the Cloud
Bare Metal Bare Metal
Hypervisor Hypervisor
Amazon EC2 Private Cloud
Canonical and the Cloud
Bare Metal Bare Metal
Hypervisor Hypervisor
Canonical and the Cloud
Amazon EC2 Private Cloud
Easy Switching
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Canonical and the Cloud
Standard Ouptut
Canonical and the Cloud
Ecosystem
Canonical and the Cloud
Canonical and the Cloud
Bare Metal
Hypervisor
Canonical and the Cloud
Bare Metal
Hypervisor
Bare Metal
Hypervisor
Canonical and the Cloud
Bare Metal
Hypervisor
Bare Metal
Hypervisor
Canonical and the Cloud
Bare Metal
Hypervisor
Bare Metal
Hypervisor
Price
Canonical and the Cloud
Bare Metal
Hypervisor
Bare Metal
Hypervisor
Quality of Service
Nove
l
Low High
Common
Ubiquity
Certainty
Feature Differentiation
Canonical and the Cloud
Nove
l
Low High
Common
Ubiquity
Certainty
Price vs QoS
Canonical and the Cloud
CompetitiveMarket
Canonical and the Cloud
Canonical and the Cloud
Professor Leigh M. Van Valen
Red QueenHypothesis
Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
Canonical and the Cloud
Recap
Commoditisation
ServicesProductsBespokeInnovation
Recap
Recap
Paul Strassmann
http://www.strassmann.com/
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive
Recap
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Recap
John McCarthy
Utility Computing
Recap
Recap
“Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
Recap
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Recap
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Recap
Standard Output
Recap
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IPBind
SendMailApache
Open SourceOpen
Recap
Bare Metal Bare Metal
Hypervisor HypervisorStandard Output
Amazon EC2 Private Cloud
Recap
9.04 Technology PreviewUbuntu Enterprise Cloud
(Eucalyptus)
Recap
Recap
Private in-house cloudmatching
Amazon EC2 API
CompetitiveMarket
Recap
Recap
Bare Metal
Hypervisor
Bare Metal
Hypervisor
Thank you
whoops ...
the outtakes ...
i.e. more slides ...
http://flickr.com/photos/jonnygoldstein/
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
B. Why Transparency Matters
simon.wardley@canonical.com
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things to Watch
F. Happy Clouds
A. Why the Good, Bad & Ugly?
Good, Bad & Ugly
http://www.flickr.com/photos/radioflyer007/
ServicesProductsBespokeInnovation
(Componentisation)
Platform
Application
Infrastructure
The Good
http://flickr.com/photos/jonnygoldstein/
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
The Bad
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
The Bad
As IT becomes ubiquitous it has no strategic value
Nicholas Carr
The Bad
Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
The Bad
John McCarthy
Utility Computing
The Ugly
Software
Framework
Hardware
The Ugly
Software as a Service (SaaS)
Framework as a Service (FaaS)
Hardware as a Service (HaaS)
2007
The Ugly
Robert Lefkowitz
“this is going to lead to a whole lot of aaS.”
Oscon 2007
2007 - 2008
The Ugly
The Ugly
Application
Platform
Infrastructure
Software
Framework
Hardware
DaaS
DaaS
XaaS
PaaSSaaSp
SaaSu
WaaSIaaS FaaS
OaaS
FaaSHaaSSaaS
SaaSyDaaS
DBaaS
2008
Application
Platform
Infrastructure
The Ugly
Application as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
2009
Terminology.
It’s like computers on
the internet, innit.
http://www.flickr.com/photos/charlynw/232154290/
http://www.flickr.com/photos/nogwater/9570271/
http://www.flickr.com/photos/x180/54019859/
http://www.flickr.com/photos/criminalintent/150419191/
Half a Hummer
http://www.flickr.com/photos/x180/54019859/
http://www.flickr.com/photos/charlynw/232154290/
http://www.flickr.com/photos/pkeleher/155812091/
DANGER!Will Robinson
DANGER!
I only ordered half because I’d probably
“choke” on a hummer
Terminology.
simon.wardley@canonical.com
B. Why Transparency Matters
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things to Watch
F. Happy Clouds
A. Why the Good, Bad & Ugly?
Why transparency matters ...
Transparency
JoeInfrastructureas a Service
JoeBare Metal Bare Metal Bare Metal
Transparency
JoeBare Metal Bare Metal Bare Metal
Hypervisor Technology
Transparency
JoeBare Metal Bare Metal Bare Metal
Hypervisor Technology
Transparency
Tom
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Joe
Transparency
DickPaaS
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
DickDevelopment Platform
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
Development Platform
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Joe
Transparency
HarryDevelopment Platform
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Mapping API
Transparency
TomMapping API
Development Platform
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
AliceMapping API
Development Platform
SaaS
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
AliceMapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
Harry Mapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
Tom Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Mapping API
Transparency
DickMapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
Mapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Bob
Transparency
AliceMapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
Mapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Transparency
Mapping API
Development Platform
Transport Routing
Bare Metal Bare Metal Bare Metal
Hypervisor Technology
Storage
Joe
Transparency
Mapping API
Development Platform
Transport Routing
Hypervisor Technology
Storage
Joe
Transparency
Mapping APIDeve
lopmen
t Plat
form
Transport RoutingHypervisor Technology
Storage
Transparency
Bob Alice
Transparency
Bob Alice
Tom, Dick, Harry or Joe
Transparency
JoeHouse House House
Transparency
House House House
SecurityTom
Transparency
House House House
Security
Dick
Transparency
Benefits & Risks of Cloud Computing
http://www.flickr.com/photos/rednuht/479370088
B. Why Transparency Matters
simon.wardley@canonical.com
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things to Watch
F. Happy Clouds
A. Why the Good, Bad & Ugly?
Why I.T. is complex ...
Nove
l
Low High
Common
Certainty
Ubiquity
Innovation of CRM.
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity Uncertain
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity Uncertain
Variable
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity Uncertain
Variable
Differential
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity Uncertain
Variable
Differential
Worth
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Dynamic
Complexity
Agile Development
Nove
l
Low High
Common
Certainty
Ubiquity
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Utility-like provision of CRM
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
“Cloud Providers”like
Salesforce
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
Repeated
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
Repeated
CODB
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
Repeated
CODB
Cost
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Defined
Complexity
Six Sigma
Nove
l
Low High
Common
Certainty
Ubiquity
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Six Sigma
Agile Development
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
CRM
CRM
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Six Sigma
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
COMMODITY
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
INNOVATION
Complexity
Nove
l
Low High
Common
Certainty
Ubiquity
Six Sigma
Agile Development
Complexity
B. Why Transparency Matters
simon.wardley@canonical.com
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things to Watch
F. Happy Clouds
A. Why the Good, Bad & Ugly?
Why I.T. is complex ... Part II
Complexity ... Part II
Nove
l
Low High
Common
Certainty
Ubiquity
Six Sigma
Agile Development
Nove
l
Low High
Common
Certainty
Ubiquity
INNOVATION
Six Sigma
Complexity ... Part II
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Network Analysis
Complexity ... Part II
Nove
l
Low High
Common
Ubiquity
Certainty
Competitive Gap
You
Market
Complexity ... Part II
Professor Leigh M. Van Valen
Red QueenHypothesis
Complexity ... Part II
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
Joseph A. Schumpeter (1883 - 1950)
newnew
new new
Complexity ... Part II
http://www.sandowplus.co.uk/
Survival today requires ‘coherence, coordination and stability’ [order].
&
Survival tomorrow requires the replacement of these virtues [disorder].
Salaman & Storey
Innovation Paradox
Complexity ... Part II
Nove
l
Low High
Common
Certainty
Ubiquity
Order
Disorder
Complexity ... Part II
http://www.flickr.com/photos/privatenobby
Nove
l
Low High
Common
Certainty
Ubiquity
Six Sigma
Complexity ... Part II
Nove
l
Low High
Common
Certainty
Ubiquity
Complexity ... Part II
Nove
l
Low High
Common
Certainty
Ubiquity
20% Rule
Complexity ... Part II
Nove
l
Low High
Common
Certainty
Ubiquity
20% Rule
Complexity ... Part II
Rigorous defined procedures
Nove
l
Low High
Common
Certainty
Ubiquity
20% Rule
Cloud, SOA etc ...
Complexity ... Part II
B. Why Transparency Matters
simon.wardley@canonical.com
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things to Watch
F. Happy Clouds
A. Why the Good, Bad & Ugly?
Things to watch ...
Application
Platform
Infrastructure
Things to watch
CompetitiveMarket
Things to watch
Platform Platform
Data
Application
Operating System
Hypervisor
Bare Metal
Operating System
Hypervisor
Bare Metal
Standard Output
Things to watch
Platform
Things to watch
Platform TechnologyVendor
Things to watch
TechnologyVendor
Provider
Things to watch
TechnologyVendor
Provider
Consumer
Things to watch
TechnologyVendor
Provider
ISV
Consumer
Things to watch
TechnologyVendor
Provider
Consumer
ISV
Things to watch
TechnologyVendor
Provider
Consumer
ISV
Locked-in
Things to watch
Open Standard
Provider
Consumer
ISV
Things to watch
EXTEND
Provider
Consumer
ISV
Things to watch
Nove
l
Low High
Common
Ubiquity
Certainty
Feature Differentiation
Things to watch
Nove
l
Low High
Common
Ubiquity
Certainty
Price vs QoS
Things to watch
PlatformOpen
SourceReference
Model
Things to watch
B. Why Transparency Matters
simon.wardley@canonical.com
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things to Watch
F. Happy Clouds
A. Why the Good, Bad & Ugly?
Happy clouds ...
Happy Clouds
Three Rules happy
Rule 1
Three Rules happy
Run the service on my own machines.
Happy Clouds
Three Rules happy
Rule 1
Rule 2 Easily switch between my machines and a cloud provider.
Run the service on my own machines.
Happy Clouds
Three Rules happy
Easily switch between my machines and a cloud provider.
Easily switch between cloud providers.
Run the service on my own machines.Rule 1
Rule 2
Rule 3
Happy Clouds
Bare Metal
Hypervisor
Private Cloud
Happy Clouds
Bare Metal Bare Metal
Hypervisor Hypervisor
Amazon EC2 Private Cloud
Easy Switching
Happy Clouds
CompetitiveMarket
Happy Clouds
B. Why Transparency Matters
simon.wardley@canonical.com
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things to Watch
F. Happy Clouds
A. Why the Good, Bad & Ugly?
End ...
Beyond End ...
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