toyota prius case study
Post on 11-Apr-2017
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American International University-Bangladesh
MD. MUNZER AL MORSHED SM IKHTIAR RASHID BHUIYANRABYA ISLAM RAKHI
Group Members
Toyota Prius
Business Objectives
To stabilize the role of online display advertisement on Toyota prius campaign
SUMMERY
It is a Electric hybrid car
Do marketing and sales
Key points
Traditional advertising Online advertising
Display advertising
Plural For Prius
The second model of prius was assumed
A new name was required
A new campaign was started
Plural For Prius
A promotional video was introduced in
Utube
1 month for voting the name
People were interacted
Pri
A new name Pri was decided by
the votes
Plural For Prius
Animated Series
Plural For PriusMoving Prius Car on
website page
Interactive Adverts
of
Interactive Advertisement
Promote Products & Services
Announcement
Information
People Engagement
People are engaged
People Engagement
250000 YouTube Views
400000 likes on Facebook
Top Trends on Twitter
Voting Analysis
People Engagement
1.8 Million Votes Prii name was chosen
Prii
Toyota Prius
Massive Marketing
Record sale of 1 Million
plus
The End
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