transparency is the new black

Transparency Is The New Black

Presenter:  Dana  R  Zezzo  CAS  

Jetline  

Cell 440-344-5933

dana@jetlinepromo.com

My 5 Key Discussion points of Social Media

•  Accessibility •  Brand – Business vs Individual •  Content •  Time •  Tracking ROI

•  Stay in front of customers & prospects •  Know your customers better

–  Identify unknown connections

•  Find new customers! •  Create Community •  Branding •  Educate •  Fun

Benefit From Social Networking

Physical Socializing can not be replaced!

Social Media only brings the relationship to a DEEPER level. TIP – TAG!

Accessibility! Be where your customers are!

Remember the Cliché:

Success comes from being in the right place at the right time.

Do you know where your customers are today?

The Ultimate Rolodex?

EVOLUTION OF THE BUSINESS CARD

ACCESSIBILITY??

EVOLUTION OF THE BUSINESS CARD

Brand Business VS Individual

Remember:

Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to

GROW YOUR BRAND!

Add Personality and Humanness your Brand

Transparency Is The New Black

There’s a Fine Line

New Economy = Transparency

POST • Events • Videos • Discussions • Photos • Blog Articles • Press Releases

Content

http://www.youtube.com/watch?v=NmQJsRGbGHA

Content Tip: Balance

BALANCE  POSTS  &  CONTENT  

Smiles = Trust

Time? Keep in Perspective

How much time do you currently allocate to:

Emails? Cold Calling? Prospecting? Field Sales?

Social Networking?

Daily Touches

The BIG Question Time? Social Media 30 – 60 minutes a day!

85% of all business is done after the 9th touch

Social Media to a salesperson is all about: TOUCHES

TRACKING ROI ROI or ROR?

This will improve your Google ranking

If Nothing Else …

What is your Social Media Strategy?

•  Brand? (Consistent) •  Posts? (Message) •  Connections •  Network •  Google analytics •  Goal?

–  # of fans, followers or friends… –  Comment streams…. –  Traffic or indirect sales…

•  Do not over sell •  Understand Post Volume •  Be relevant & transparent •  Live as if your mom is watching •  Remember if you are mixing

–  Don’t play games –  Don’t drink and post

•  Have fun!

Rules To Follow On All Sites

Recap  –  what  should  I  be  doing  a5er  I  leave  this  workshop?  

•  Profiles  •  Rolodex  •  Touches  •  Building  Network  •  Post  (Balance)  •  Watch  /  Listen  •  Join  or  Create  Groups  or  Events  

•  ConversaJons  

•  ConnecJng  w/  Customers  

•  PracJcing  Accessibility!  

THANK YOU! Presenter:

Dana R. Zezzo Chief Marketing Officer

Jetline dana@jetlinepromo.com