transparency is the new black
TRANSCRIPT
Transparency Is The New Black
Presenter: Dana R Zezzo CAS
Jetline
Cell 440-344-5933
My 5 Key Discussion points of Social Media
• Accessibility • Brand – Business vs Individual • Content • Time • Tracking ROI
• Stay in front of customers & prospects • Know your customers better
– Identify unknown connections
• Find new customers! • Create Community • Branding • Educate • Fun
Benefit From Social Networking
Physical Socializing can not be replaced!
Social Media only brings the relationship to a DEEPER level. TIP – TAG!
Accessibility! Be where your customers are!
Remember the Cliché:
Success comes from being in the right place at the right time.
Do you know where your customers are today?
The Ultimate Rolodex?
EVOLUTION OF THE BUSINESS CARD
ACCESSIBILITY??
EVOLUTION OF THE BUSINESS CARD
Brand Business VS Individual
Remember:
Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to
GROW YOUR BRAND!
Add Personality and Humanness your Brand
Transparency Is The New Black
There’s a Fine Line
New Economy = Transparency
POST • Events • Videos • Discussions • Photos • Blog Articles • Press Releases
Content
http://www.youtube.com/watch?v=NmQJsRGbGHA
Content Tip: Balance
BALANCE POSTS & CONTENT
Smiles = Trust
Time? Keep in Perspective
How much time do you currently allocate to:
Emails? Cold Calling? Prospecting? Field Sales?
Social Networking?
Daily Touches
The BIG Question Time? Social Media 30 – 60 minutes a day!
85% of all business is done after the 9th touch
Social Media to a salesperson is all about: TOUCHES
TRACKING ROI ROI or ROR?
This will improve your Google ranking
If Nothing Else …
What is your Social Media Strategy?
• Brand? (Consistent) • Posts? (Message) • Connections • Network • Google analytics • Goal?
– # of fans, followers or friends… – Comment streams…. – Traffic or indirect sales…
• Do not over sell • Understand Post Volume • Be relevant & transparent • Live as if your mom is watching • Remember if you are mixing
– Don’t play games – Don’t drink and post
• Have fun!
Rules To Follow On All Sites
Recap – what should I be doing a5er I leave this workshop?
• Profiles • Rolodex • Touches • Building Network • Post (Balance) • Watch / Listen • Join or Create Groups or Events
• ConversaJons
• ConnecJng w/ Customers
• PracJcing Accessibility!
