vas conference 2014

Sally Dyson

Digital participation

Head of Digital Participation

#digiscot

2005

In Context: History of Some Technology1876

1979

1994

2005

2010

1995

2000

1995

2011

1978

19691936

1990

1998

2013

2013 = 672,985,183

2003 = 40,912,332

1993 = 130

Websites Growing out of all

proportion?

Year

Internet Users

Users per Website

1993

14,161,570

108,935

2003

778,555,680

16

2013

2,756,198,420

4

Read more: https://www.bcgperspectives.com/content/articles/media_entertainment_strategic_planning_4_2_trillion_opportunity_internet_economy_g20

We live in a digital world

Percentage of people willing to give up a key lifestyle habit rather than the internet for a year

Digital firstMobile first

To be a world class digital nation demands that we

achieve world class levels of digital participation

Digital ScotlandAmbition

Scottish Government

1.3m people not online in Scotland

30%Lack basic online skills

UK = 21%

BBC Media Literacy, Ipsos

UK / Oxford Internet Institute

No qualifications60%

Disabled50%

Retired55%

82%Not

interested

5%Too

expensive

3%No

computer

7%Too

difficult

UK / Oxford Internet Institute

1 in 5charities have little or noweb presence

50%need help with web designand social media

UK / Go ON UK

Increase digital

participation throughout

Scotland

Builddigital

capability in the third

sector

SCVO Digital Participation team

Three Key Barriers to Overcome

Armed with this knowledge

• What is your own organisation doing well?

• How is your organisation supporting other organisations to make best use of digital?

• What could you do more of?

• What could you differently?

• What support do you need?

How can team digital help?

www.digitalscotland.org/lets-get-on/

www.scvo.org.uk/news-campaigns-policy/campaigns/digital-participation/

The strategy is delivery!

• Digital Participation Charter

• Challenge Fund

• Let’s Get Digital

• Let’s Get On Near You

• Learn My Way – Scotland

Scotland’s Digital Participation Charter

1. Ensuring that all of our staff and volunteers have an opportunity to learn basic online skills, and that they take advantage of this opportunity

2.Encouraging and supporting our staff and volunteers to help other people learn basic online skills, and help other organisations to embrace digital tools

3.Contributing resources and practical support for digital participation initiatives in Scotland in whatever ways we can

4.Channelling our efforts through the Digital Participation Programme, so that our activities can be coordinated for maximum impact and measured consistently

5.Using common language based on digital participation and basic online skills, to make our thinking and actions as clear as possible

Enable organisations to digitise content, build digital networks and improve the digital skills of their members in order that they might continue to thrive in the digital world

Challenge Fund

Launch of online applicationMonday 13 October 2014Deadline for applicationsFriday 14 November 2014Notification of awardBy Friday 19 December 2014

Launch of online applicationMonday 12 January 2015Deadline for applicationsFriday 13 February 2015Notification of awardBy Friday 20 March 2015

Call 1

Call 2

Let’s Get Digital

• Website creation or revamp• Social media – whether it’s beginners or

advanced• E-commerce and online fundraising• Campaigning, relationship management

and digital marketing• Using IT more efficiently and mobile

communications• IT strategy or policy development• Basic online skills

Let’s Get On – Near You

• List support for people to get basic online skills• Direct people needing online skills to the

database

Suite of learning materials to help people learn basic online skills and more

In partnership with

… and also policy

Digital Public Sector

Research

Events

How we make most effective use of data

What works?

@scvotweet@sallyld#digiscot

digital@scvo.org.uk