waffle empire presentation
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Waffle EmpireHuá fū dìguó
华夫帝国 Jennifer Gaultiere & Scott Shafer
Waffle Sticks
Mission
It is the mission of Working To Give to offer creative, unique and quality products and services to generate maximum profit for the sole purpose of giving back to others. With this in mind Waffle Empire, a subsidiary, aims to carry out this same mission.
Market Summary
China
Current Population: 1.357 Billion
$12 billion in snack food sales
Accepting western comfort foods
SCOT Analysis
Strengths
Challenges
Opportunities
Threats
Competition
Other Carts
Restaurants
Non-consumable products
Convenience
Keys To Success
Generate maximum profit.
Increase Market Share.
Create brand awareness
Increase profit margin of product.
Increase transaction amount per customer.
Impressive food quality and customer service.
Constant innovation and creativity.
Market Strategy and Tactics
Position Waffle Empire as the most delicious and desired convenience food at downtown Disney
Attract new customers
Generate repeat business
Win over Disney Cast Members
Price
Easy change in Chinese Yuan
What is normal in Disney oversees environment?
Competitive, not too expensive, cheaper than Hong Kong
35 Yuan- $5.70 American
Contribution Margin
Price $5.70 (¥35.08) - Variable Cost = $0.92 (¥5.65)=
Contribution Margin $4.78(¥29.36)
Break-Even Analysis
Fixed cost equates to $16,419.72 (¥100,865.52) per year
3435 units for break even
108,100 units for $500,000+ profit
Sales Forecast
Goal of $500,000 in salesAverage of7,310 units a month or $41,667
Less than one percent of expected visitors a year needed for target forecast!
December
November
October
September
August
July
June
May
April
March
February
January
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
8,223
7,787
7,112
7,000
6,345
6,800
6,900
7,138
7,603
7,701
7,611
7,500
$500,000 Sales Forecast (First Year)
Units Sold Per Month
Recommendations
Rotate the flavors according to season.
Offer beverages.
Contract with a specific company to manufacture and prepackage your dipping sauces.
Create a Stamp Card.
Look into offering a gluten-free waffle to accommodate those with allergies.
Hire Employees who are well
versed in English, Mandarin
and Cantonese.
As a second option, look for
someone to do Sugar Art.
Look into Waffle Dogs.
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