write yourself famous

TALES OF THE COCKTAIL 2015

Twitter: #TalesWriting

THEPANELLISTS

#TalesWriting

BECKY PASKINEditor , Scotchwhisky.com@beckypaskin

DAVE BROOMChief engineer , Scotchwhisky.com, UK@davebroomwhisky

DAVID KAPLANCo-founder, Death & Co, NYC@dkpropr ietors

TRISTAN STEPHENSONCo-founder, F lu id Movement, London@tr isstephenson

IN THIS SEMINAR… What’s the purpose of

writing?

What should you write about?

How do you pitch an idea?

How should you write it?

Panellists debate

Q&A session

#TalesWriting

THE BENEFITS OF WRITINGExamples of bartenders-turned writers

Naren Young Ryan Chetiyawardana Jim Meehan

#TalesWriting

REMEMBER THIS:

Focus

Organisation

Ambition

Dedication

FOAD

#TalesWriting

SMOKY-COKEYBy Dave Broom

SMOKY-COKEYWhisky: The Manual

Ingredients:Lagavulin 16 Year OldCoca-Cola

Method:

Fill a tall glass with ice.

Add whisky.

Top with Coke.

By Dave Broom

WHAT TO WRITE ABOUT?

Writer’s blockaffects everyone

INSPIRATION IS ALL AROUND

BLOGS

LCC

www.londoncocktailclub.co.uk

Alex Kratena

www.alexkratena.com

#TalesWriting

BLOGS

Jeffrey Morgenthaler

www.jeffreymorgenthaler.com

Ryan Chetiyawardana

www.mrlyan.com

ONLINE ARTICLES

Ryan Chetiyawardana

in The Huffington Post

Tristan Stephensonin Time

SAZERAC The Curious BartenderBy Tristan Stephenson

Ingredients: 50ml/2oz Hennessy Fine de Cognac 12ml La Clandestine Absinthe 5 dashes Peychaud’s bitters 1 white sugar cube Lemon twist to garnish

Method: Fill glass with crushed ice and absinthe and stir. In a separate glass crush the sugar cube with the bitters until dissolved, then add Cognac and cubed ice and stir for 30 seconds. Throw away contents of absinthe glass and all ice fragments. Strain mixture into absinthe-washed glass and garnish with lemon twist.

SAZERAC The Curious BartenderBy Tristan Stephenson

HOW TO PITCH YOUR IDEA

HOW TO WRITE

CREATE A BLOGChoose a platform

#TalesWriting

Free hosting Restricted to

a .wordpress.com website URL.

No ownership However it is FREE

Self-hosting

Small annual charge to host the site

Technical responsibility

Choose your own URL

CREATE A BLOGSet up a domain name or use free hosting, you decide

#TalesWriting

Create a kickass URL Simple but memorable design Blog a lot Download an Search Engine Optimisation plugin

CREATE A BLOGPersonalise it and make it stand out

#TalesWriting

www.bloggingbasics101.com

www.startbloggingonline.com

www.moz.com/beginners-guide-to-seo

www.quicksprout.com/the-advanced-guide-to-seo

CREATE A BLOGSome useful websites to help you make the most of your

blog

#TalesWriting

RESEARCH

STICK TO DEADLINES

GET LUCKYDeath & Co: Modern Classic Cocktails

By Dave Kaplan, Alex Day and Nick Fauchald

Ingredients: 2 ounces Flor de Caña extra-dry white rum 3 blackberries ¾ ounce lemon juice ¼ ounce ginger syrup ¼ ounce orgeat ¼ ounce acacia honey syrup Garnish: House Peychaud’s bitters

Method: In a pilsner glass, gently muddle the blackberries. Fill the glass with crushed ice. In a shaker, whip the remaining ingredients, shaking with a few pieces of crushed ice just until incorporated. Strain into the glass. Garnish with a thin layer of bitters and serve with a straw.

GET LUCKYDeath & Co: Modern Classic Cocktails

By Dave Kaplan, Alex Day and Nick Fauchald

ASK ME ANYTHING!

BIG THANK YOU TO

Please leave us feedback by downloading the Tales of the Cocktail

mobile app and rating our seminar

#TOTC2015

Don’t forget to Tweet #TalesWriting

@beckypaskin @davebroomwhisky

@dkproprietors @trisstephenson