1961 By: Emily Whitener, Emily Wiley, Stacy Powers

Target Market Women ages 30-45

Working Upper Middle Class Single or Married

Fashion Conscious Healthy and Fit

Leads a Busy Social Life

Price Line

Ralph Lauren

Armani Chanel

Talbots Ann Taylor White House Black

Market

The Limited New York & Co.

Chico’s

Conservative Trendy Advanced

Bridge

High

Better

Inspiration 1960’s Jackie Onassis Kennedy Michelle Obama Chandeliers Audrey Hepburn Houndstooth Pearls

Line Direction Vintage Trendy

Sophisticated Versatile

Classy Age Appropriate

Garment Sketches

The Audrey CoatThe Audrey CoatVerbal Description: Swing back into the 60’s with this turquoise mid-length empire waist coat with adorable leopard silk lining. The standing collar and five-button closure are the epitome Audrey Hepburn’s style. Throw it on over your warmest winter clothes or cutest spring dress, it looks good with everything!

Care Instructions: Dry Clean Only.

Fiber Content: Shell – 100% Linen Turquoise, Lining – 100% Leopard.

Suggested Retail Price: $310.00

The Audrey CoatThe Audrey CoatGarment Analysis

Fabric Construction Plain Woven

Seam Plain Seam

Seam Finish Butterflied

Hem Finish Folded

Shaping Devices Gathers, Single-Pointed Darts

Garment Silhouette Empire Coat

Garment Closure Five Buttons

Garment Length Knee-length

Location of Interfacing Collar, Chest Piece

Location of Linings Body & Sleeves

Waistline Natural Waist

Neckline/Collar Standing

Sleeves/Cuffs 3/4 Set-in Sleeves

Pocket(s) In-seam Pockets

The Audrey CoatThe Audrey CoatMaterials Cost

Item Cost/Required Amount Total

Fabric

ButtonsThreadInterfacing

Shell: $25 yd/2.33 yardsLining: $12 yd/1.5 yards$3 / 5 needed $2 per spool$0.05 yd / .75 yards

$58.33$18.00$15.00

$2.00$0.38

Materials Cost $46.86($93.71/2=46.86)

Wholesale Price $154.62(46.86*330%)

The Twiggy The Twiggy DressDressVerbal Description: Strike your cutest pose

in this comfortable, form-fitting knock out. With stretch panel sides and no stretch panel front & back you’ll be looking like Twiggy in no time!Just throw on some false lashes and pink gloss after work and you’ll be ready to hit the town!

Care Instructions: Dry Clean Only

Fiber Content: 100% Corset Twill Cotton & 70% Cotton/30% Spandex

Suggested Retail Price: $176

Garment AnalysisFabric Construction Twill

Seam Superimposed, Plain

Seam Finish Butterflied

Hem Finish Folded

Shaping Devices Gores

Garment Silhouette Sheath

Garment Closure Slot Zipper

Garment Length Knee-length

Location of Interfacing N/A

Location of Linings N/A

Waistline Natural Waist

Neckline/Collar Standing

Sleeves/Cuffs Sleeveless

Pocket(s) N/A

The Twiggy DressThe Twiggy Dress

The Twiggy DressThe Twiggy DressMaterials Cost

Item Cost/Required Amount Total

Fabric

ButtonsThread

Black: $12 yd/2 yds Tan: $23 yd/.75 yrds$5 / 2 needed$2 per spool

$24.00$17.25$10.00

$2.00

Materials Cost $26.63($53.25/2=26.63)

Wholesale Price $87.86(26.63*330%)

The Michelle CardiganThe Michelle Cardigan

Verbal Description: Feel very classy in this lace cardigan inspired by the sophisticated first lady Michelle Obama. With its loosely fitted knit structure, have no boundaries when it comes to comfort. Care Instructions: Machine wash cold, gentle cycle, tumble dry low.

Fiber Content: Lace- 100% Nylon

Suggested Retail Price: $147.00

Garment AnalysisFabric Construction Knit fabric

Seam Superimposed, Plain

Seam Finish 500 overedge

Hem Finish Rolled Hem

Shaping Devices Gathers at end of sleeve

Garment Silhouette Fitted

Garment Closure 8 buttons

Garment Length Hip length

Location of Interfacing N/A

Location of Linings N/A

Waistline Natural Waist

Neckline/Collar Boat Neck

Sleeves/Cuffs Set-in Sleeves

Pocket(s) N/A

The Michelle CardiganThe Michelle Cardigan

The Michelle CardiganThe Michelle CardiganMaterials Cost

Item Cost/Required Amount Total

Fabric

ButtonsThread

$4.99 yd/1.5 yds

$5 / 7 needed$2 per spool

$7.49

$35.00$2.00

Materials Cost $22.25($44.49/2=22.25)

Wholesale Price $73.43(22.25*330%=73.43)

The Victoria SlacksThe Victoria Slacks

Verbal Description: These sleek, high-waisted slacks give you that slimming, sophisticated look that every woman wishes for. Made out of a comfortable cotton, they are stylish and classy yet pleasant to wear throughout your workday. Care Instructions: Machine wash cold, with like colors, tumble dry low.

Fiber Content: corset twill cotton- 98% cotton, 2% spandex

Suggested Retail Price: $162.00

Garment AnalysisFabric Construction Twill Weave

Seam Superimposed, Plain

Seam Finish 500 overedge

Hem Finish Booked Seam

Shaping Devices Crease

Garment Silhouette Straight Leg

Garment Closure 2 Buttons, Fly Front Zipper

Garment Length Floor Length

Location of Interfacing Waist

Location of Linings N/A

Waistline High Waisted

Neckline/Collar N/A

Sleeves/Cuffs N/A

Pocket(s) N/A

The Victoria The Victoria SlacksSlacks

The Victoria The Victoria SlacksSlacks

Materials Cost

Item Cost/Required Amount Total

Fabric

ButtonsZipperThread

$12 yd/2.5yds

$5 / 2 needed$7/ 1 needed$2 per spool

$30.00

$10.00$7.00$2.00

Materials Cost $24.50($49.00/2=24.50)

Wholesale Price $80.85(24.50*330%=80.85)

The Amelia BlouseThe Amelia Blouse

Verbal Description: For everyday comfort, this breathable, sleeveless blouse provides airy comfort while being worn for every occasion, from work to weekend. Wearing this, you’ll feel as timeless as Amelia Earhart herself. Care Instructions: Machine wash cold, with like colors, tumble dry low.

Fiber Content: 100% white cotton

Suggested Retail Price: $155.00

Garment AnalysisFabric Construction Plain Weave

Seam Superimposed, Plain

Seam Finish 500 overedge

Hem Finish Folded

Shaping Devices Single Pointed Darts

Garment Silhouette fitted

Garment Closure 6 Buttons

Garment Length Hip length

Location of Interfacing Collar

Location of Linings N/A

Waistline Natural

Neckline/Collar Shirt Collar

Sleeves/Cuffs Sleeveless

Pocket(s) N/A

The Amelia BlouseThe Amelia Blouse

The Amelia BlouseThe Amelia BlouseMaterials Cost

Item Cost/Required Amount Total

Fabric

ButtonsThread

$10 yd/1.5 yds

$5 / 6 needed$2 per spool

$15.00

$30.00$2.00

Materials Cost $23.50($47.00/2=23.50)

Wholesale Price $77.55(23.50*330%=77.55)

The Jackie SkirtThe Jackie Skirt

Verbal Description: This slim pencil skirt channels the elegance of Jackie Onassis Kennedy while satisfying the needs of the everyday work woman. Care Instructions: Machine wash cold, with like colors, tumble dry low.

Fiber Content: Shell: 100% Ralph Lauren twill cotton

Lining: 100% Leopard

Suggested Retail Price: $129.00

Garment AnalysisFabric Construction Twill Weave

Seam Superimposed, Plain

Seam Finish 500 overedge

Hem Finish Folded

Shaping Devices Gores

Garment Silhouette Straight

Garment Closure Side Hidden Zipper

Garment Length Knee Length

Location of Interfacing Waist band

Location of Linings Throughout

Waistline Natural

Neckline/Collar N/A

Sleeves/Cuffs N/A

Pocket(s) N/A

The Jackie SkirtThe Jackie Skirt

The Jackie SkirtThe Jackie SkirtMaterials Cost

Item Cost/Required Amount Total

Fabric

ZipperThread

$23 yd/2 yds

$7/ 1 needed$2 per spool

$30.00

$7.00$2.00

Materials Cost $19.50($39.00/2=19.50)

Wholesale Price $64.35(19.50*330%=64.35)