apresentacao pap misma
TRANSCRIPT
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Ambiente externo
Oportunidades Ameaças
Am
bie
nte
Exte
rno
Ponto
s F
ort
es
FORÇAS / PONTECIALIDADES
74%OPORTUNIDADES/DEFESAS
40%
Ponto
s F
racos
FRAQUEZAS/DEBILIDADES
86%AMEAÇAS/VULNERABILDIADE
94%
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MENOR FATOR
COMPETITIVO
MAIOR FATOR
COMPETITIVO
ATRIBUTOS 1 2 3 4 5
Produto Oportunidades
Preço Oportunidades
Praça Oportunidades
Promoção Oportunidades
Conhecimento
da marcaOportunidades
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Academia36%
Parques27%
Academia ao ar livre8%
Clube3%
Rua ou praça20%
Em casa1%
Rua da cidadania5%
Total das Respostas: 169
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Saúde/Qualidade de vida62%
Bem-estar/Beleza33%
Status0%
Convívio Social5%
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Lojas Fitness ou esportivas
42%
Lojas de Departamento
51%
Academia4%
Outros3%
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Sim23%
Não51%
Já ouvi falar, mas nunca comprei
26%
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Variedade de produtos
52%
Formas de pagamento
16%
Localização4%
Promoção28%
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Promoções34%
Envio de emails com informações e
novidades22%
Promoções de fidelidade
(brindes, descontos,cartão preferencial
34%
Compra online10%
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Conclusão 1: Segmentação através de pesquisa e
identificação de público alvo
Conclusão 2: Ações de marketing para reconhecimento
da marca no mercado curitibano
Conclusão 3: Destaque de diferencial e posicionamento
da marca