apresentação social media brasil 2011
DESCRIPTION
Slides da apresentação que fiz no Social Media Brasil 2011, no painel "Como transmídia pode ser social media?".TRANSCRIPT
![Page 1: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/1.jpg)
STORYTELLING > transmídia
@brunoscarto
![Page 2: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/2.jpg)
![Page 3: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/3.jpg)
![Page 4: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/4.jpg)
![Page 5: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/5.jpg)
![Page 6: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/6.jpg)
![Page 7: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/7.jpg)
excesso de informação = escassez de atenção
![Page 8: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/8.jpg)
ATENÇÃO > dinheiro
![Page 9: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/9.jpg)
![Page 10: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/10.jpg)
CONTEXTO
é uma moldura para a informação
![Page 11: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/11.jpg)
CONTEXTO
é uma moldura para a informação
![Page 12: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/12.jpg)
CONTEXTO
é uma moldura para a informação
![Page 13: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/13.jpg)
![Page 14: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/14.jpg)
![Page 15: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/15.jpg)
Leilão dos bens deJuan Carlos Abadia
![Page 16: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/16.jpg)
![Page 17: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/17.jpg)
entre 30 e 100
mil anos atrá
s
![Page 18: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/18.jpg)
Contar histórias é uma atividade
social
![Page 19: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/19.jpg)
Transmitir
conhecimento
![Page 20: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/20.jpg)
Dar sentido aos fatos
![Page 21: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/21.jpg)
MITOLOGIAS
![Page 22: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/22.jpg)
FICÇÃO
![Page 23: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/23.jpg)
ECONOMIADA
FICÇÃO
![Page 24: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/24.jpg)
As séries...
![Page 25: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/25.jpg)
As séries...
![Page 26: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/26.jpg)
Aristóteles
![Page 27: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/27.jpg)
![Page 28: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/28.jpg)
VERDADEHUMANA
![Page 29: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/29.jpg)
HISTORY
História
Fatos reais, que realmente aconteceram
STORY
“Estória”
Padrão de estrutura narrativa,
geralmente ligado à ficção
![Page 30: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/30.jpg)
HISTORY
História
Fatos reais, que realmente aconteceram
STORY
“Estória”
Padrão de estrutura narrativa,
geralmente ligado à ficção
![Page 31: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/31.jpg)
HIS
TÓRIA
ESTÁ
NO
DNA D
A
CO
MUNIC
AÇÃO
HUM
ANA
![Page 32: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/32.jpg)
COM O TEMPO HISTÓRIAS REAISSE TORNARAM HISTÓRIAS LEGAIS
Contar histórias continuasendo uma atividade social
![Page 33: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/33.jpg)
STORYTELLERS É UMA REDE DE AUTORES COM UM LADO PUBLICITÁRIO
OU DE PUBLICITÁRIOS COM UM LADO AUTORAL
Era uma vez...
![Page 34: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/34.jpg)
TRANSMÍDIA
![Page 35: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/35.jpg)
UniversoHistória
![Page 36: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/36.jpg)
um universo, vários pontos de atenção
![Page 37: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/37.jpg)
PROPÓSITOe
COERÊNCIA
![Page 38: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/38.jpg)
“ONDE CHEGAM NOSSOS FILMES, CHEGAM NOSSOS
PRODUTOS”ROOSEVELT
![Page 39: Apresentação Social Media Brasil 2011](https://reader035.vdocuments.pub/reader035/viewer/2022081518/558d0af0d8b42a9c5a8b45a1/html5/thumbnails/39.jpg)