arkitekt brief

1
BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD301 Outcomes Module Title Summer Briefs Doc. Code OUGD301 BRIEF TITLE Arkitekt Magazine The Brief Background Design a template for a new architectural magazine. Concept/Proposition Clean with a sense of quality and professional finish. Arkitekt Magazine is a new high end publication aimed at students, professionals, and amateurs who value an informed awareness and knowledge of international contemporary architecture. The magazine will launch in the UK from next year and will be released monthly. Considerations Mandatory Requirements How will your magazine differ from the competitors? What can you learn from them? Can the magazine work both for print and web delivery? Although the content and imagery is not the main focus for this brief, how will you source them? The format of the magazine is up to you. The DPS’ should include in the region of a 1000 words, selected by you. You must include a proposed framework for further spreads including typeface selection, grid measurements and colour palette. The design systems you adopt must demonstrate scope so that the design solution can develop and function in future issues of the magazine. In addition, you must also propose various ideas for a masthead/identity for the magazine. Target Audience Deliverables Students, professionals and amateurs alike. All of which have an architectural background with a varying amount of understanding. Spreads and covers should be presented on A2 mount boards with a style guide to be presented separately. Tone of Voice Studio Deadline The tone of voice has to be serious to attract the professionals but light hearted enough to be understood by students studying architecture. This is a two week brief. This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

Upload: adam-townend

Post on 19-Mar-2016

212 views

Category:

Documents


0 download

DESCRIPTION

arkitekt brief updated

TRANSCRIPT

     

BA  (Hons.)  GRAPHIC  DESIGN   LEVEL     06    Module  Code         OUGD301   Outcomes      

 Module  Title   Summer  Briefs   Doc.  Code   OUGD301  

   

BRIEF  TITLE          Arkitekt  Magazine    The  Brief   Background    Design  a  template  for  a  new  architectural  magazine.      Concept/Proposition    Clean  with  a  sense  of  quality  and  professional  finish.      

 Arkitekt  Magazine  is  a  new  high  end  publication  aimed  at  students,  professionals,  and  amateurs  who  value  an  informed  awareness  and  knowledge  of  international  contemporary  architecture.      The  magazine  will  launch  in  the  UK  from  next  year  and  will  be  released  monthly.    

Considerations   Mandatory  Requirements    How  will  your  magazine  differ  from  the  competitors?    What  can  you  learn  from  them?    Can  the  magazine  work  both  for  print  and  web  delivery?    Although  the  content  and  imagery  is  not  the  main  focus  for  this  brief,  how  will  you  source  them?  

 The  format  of  the  magazine  is  up  to  you.  The  DPS’  should  include  in  the  region  of  a  1000  words,  selected  by  you.  You  must  include  a  proposed  framework  for  further  spreads  including  typeface  selection,  grid  measurements  and  colour  palette.      The  design  systems  you  adopt  must  demonstrate  scope  so  that  the  design  solution  can  develop  and  function  in  future  issues  of  the  magazine.      In  addition,  you  must  also  propose  various  ideas  for  a  masthead/identity  for  the  magazine.    

Target  Audience   Deliverables    Students,  professionals  and  amateurs  alike.    All  of  which  have  an  architectural  background  with  a  varying  amount  of  understanding.      

 Spreads  and  covers  should  be  presented  on  A2  mount  boards  with  a  style  guide  to  be  presented  separately.    

Tone  of  Voice   Studio  Deadline    The  tone  of  voice  has  to  be  serious  to  attract  the  professionals  but  light  hearted  enough  to  be  understood  by  students  studying  architecture.        

 This  is  a  two  week  brief.    

   

This  brief  should  be  read  in  conjunction  with  the  module  brief.  Please  refer  to  module  information  at  E_STUDIO  for  module  brief,  submission  deadline,  graded  outcomes  and  further  reading.