Army Multi-Cultural Initiative

Revolution Racing

• NASCAR’s Drive for Diversity Program

• K&N Pro Series East

• Whelen All-American

• Youth Racing Program

Mobile Marketing

• Info/Recruiting Station

• Show Car

• Panel Discussions

• Education/Awareness

• iRacing Simulator

• Data Capture

The Longshot

• Simulator to reality driver search

• Millennial appeal

• Social Media

• Economically accessible

K&N Pro Series East

DARRELLWALLACE

AGE: 16

HOME: Mobile, Ala.

SERGIOPENA

AGE: 16

HOME: Catharpin, Va

RYANGIFFORD

AGE: 20

HOME: Winchester, Tenn.

MACKENABELL

AGE: 19

HOME: Carson City, Nev.

10 Races

• 3/27 Greenville Pickens, SC

• 4/3 South Boston, VA

• 5/23 Iowa, IA

• 6/6 Martinsville, VA

• 6/25 New Hampshire, NH

• 7/3 Lime Rock, CT

• 7/30 Lee, CT

• 8/28 Gresham, GA

• 9/17 New Hampshire

• 9/24 Dover

4x$750,000 = $3,000,000

Whelen All-American Series

MEGANREITENOUR

AGE: 18

HOME: Miamisburg,Ohio

JESSICABRUNELLI

AGE: 17

HOME: Hayward, Calif.

REBECCAKASTEN

AGE: 19

HOME: Mequon, Wisc.

MICHAELCHERRY

AGE: 20

HOME: Valrico, Fla.

KATIEHAGAR

AGE: 23

HOME: Damariscotta, Maine

JASONROMERO

AGE: 25

HOME: Cameron Park, Calif.

4 Tracks (41 Events)• Greenville-Pickens, S.C.

• 9 Races

• Hickory, N.C.

• 7 Races

• Tri-County, N.C.

• 18 Races

• Carraway, N.C.

• 7 Races

6x$100,000 =

$600,000

Youth Racing Program

4 Legends Cars

3 Bandoleros• Competing during the

summer in the Carolinas

7x$5,000 = $35,000

Army Mobile Marketing Tour

34 Dates

• 4 HBCU (NASCAR College Tour)

• 10 K&N Pro Series races

• 10 Whelen All-American races

• 10 Army East Coast events

$350,000

Promotion, educational outreach, recruiter, data

capture, interactive and motorsports simulation

The Longshot

Virtual iRacing simulator to

reality driver search and

development program (the

Longshot)

Includes winner’s 2011

Whelen All-American Series

ride plus driver living

expenses

$250,000

Social Media Footprint

www.D4D.tv

www.revolutionracing.net

www.facebook.com/fuelingdreams

www.facebook.com/revolutionracing

www.twitter.com/drive4diversity

www.twitter.com/revolutionracin

www.youtube.com/revorace1

Car Art

Crew and Driver Uniforms

Entitlements

– Primary sponsor of ALL (10) Revolution Racing cars and teams in 2010.

– Primary sponsor of ALL (10) D4D driver suits– Primary sponsor of ALL (7) youth racing teams– Primary sponsor of Revolution Racing Show Car– Branding on Revolution Racing haulers, pit boxes

and equipment– A strong multicultural message for your brand.– Official sponsor of The Longshot driver search

competition:• Branding on social media site• Custom in-simulator car graphics• Branding at the Revolution Racing Technology &

Training Center• March 2 Success exclusive races and challenges

– Sponsor Listing, logo and link on www.d4d.tv– Sponsor Listing, logo and link on

www.revolutionracing.net– Custom Army profile on www.d4d.tv– Custom Revolution Racing/Army background on

@RevolutionRacing Twitter page.– Signage at Race Shop

– In-Market and At-Track Promotions• A minimum of 10 at-track promotions in the four

Whelen All-American Series markets we run• A minimum of 10 at-track promotions in select

K&N Pro Series East markets we run• Inclusion in NASCAR College (HBCU) Tour • CIAA Tournament – Charlotte, NC• Ten (10) Army East Coast events - TBD• Hospitality for recruits, prospects and personnel• Recruiting/Info Booth• Show car• Driver meet & greets• Promotional Items• Participation in panel discussion• Data capture

– Access to race shop for corporate initiatives.– Use of drivers’ names and likeness– Use of Drive for Diversity and Revolution

Racing designation and marks– Weekly social media webisodes, press release,

photos and blogs– Initial sponsor welcome – Press Release,

Websites, Facebook and Twitter

Menu

Individual Assets

Property Cost

K&N Pro Series East $3,000,000

Whelen All-American Series $600,000

Youth Racing $35,000

Mobile Marketing $350,000

The Longshot $250,000

Total $4,235,000

U.S. Army Total Package

$2,500,000

Army shall have first right of refusal on sponsorship for any of the 2010 Revolution Racing drivers should they progress with Revolution Racing to the NASCAR Camping World Truck or NASCAR Nationwide Series in 2011.

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