1. Robert W. WoodruffBreakthrough 1

2. 2 3. STP 3 4. 4 5. (Stan Rapp)(Tom Collins) 5 6. 25-29 90.60%70.98%20-2415-1988.50% 96.20% WEB TV12620091561052005 170 6 7. 9080 6.28704.826027.6423.9950 20.824015.643020 38.9441.07 44.8933.5610 02007 2008 20092010(f)2007-20107 8. STP 8 9. 8001,100176,000350,0009 10. STP 10 11. 4.264.053.55 3.513.25 11 12. Live Positively app20612 13. STP 13 14. () ()(512) 14 15. STP STP15 16. STP16 17. Carbon 5 Don TapscottN 17 18. FB 18 19. 19 20. (Homepage ads)(Social impressions)(Organic impression) (10%16%) (4%8%) (400%) 20 21. STP 21 22. () ()(512) 22 23. 23 24. Taipei city24 25. Taipei cityI-pad T 25 26. MSN26 27. MSN36Icon Icon 27 28. () ()(512) 28 29. Dr. P(CEO)CEO-P -Zero- CEO29 30. 1. P2. 3. 4. Zero 30 31. 31 32. STP 32 33. 50 1,0005,000Facebook 65% Taipei city MSN10 30100,000 MSN100,000Facebook33 34. 34 35. Enjoy~ 35 36. MSN - MSN Taipei city 36 37. Taipei City- YAHOO YAHOO Facebook Cool Color 37 38. Taipei City-1.$100,000/ $100,0001. $2000/*30/$180,000*32. $200,000/$200,0003.$11,500/$11,5004.$4,600/1,000$4,6005.$154,0006.$80,0007. $80,000/1. 20($100,000) 2. 1 $18,000T*25*800$500,000I-Pad*10*$30,000$1,798,10038 39. - YAHOOYAHOO Facebook BBS PTT Want - Facebook 39 40. - 1.$100,000/$100,000 1. $2000/*30/ $180,000 *3 2. $200,000/$200,000 $800 13*$120 $1,560 2. 1*$5000/$5,000 3. 10*1000/$10,000 4. 2*18,000/ $36,000$533,360 40 41. MSN- WL WL Messenger MSN Hotmail PTT MSNBBSMSN Facebook 41 42. MSN- 1. $100,000/ $100,500 2. $500/MSN*10 1. $140,000/WL Messenger*2 2. $150,000/*2$600,000 3. $120,000/Hotmail*2 $18,000/( $18,000 facebook) $718,50042 43. NMr. Youth Don TapscottN43 44. Facebook : 1. 10%16% 2. 4% 8% 3. 4(Social impressions) (Homepage ads) (Organic impression)44 45. 45 46. 46 47. 47