aula e commerce
TRANSCRIPT
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Centro Europeu Aula Comércio Eletrônico
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PLATAFORMA DE E-COMMERCE
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Tecnologia
Logística
Business
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REALIDADE OFFLINE
XREALIDADE ONLINE
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Diferenciais Funcionalidades
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Customização
• Identidade do Projeto (Business Plan)• Lay Out (Design + Usabilidade +
Navegabilidade)• Integração com ERP E CRM• Pontos de interatividade• Disposição do Menu e filtros• Campos de Busca• Regras de logística
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PLATAFORMAS OPEN SOURCE
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GATEWAY DE PAGAMENTO
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COMÉRCIO ELETRÔNICO É SEGURO?
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SELOS DE SEGURANÇA
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GERENCIAMENTO DE RISCOS
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Alternativo: ClearSale
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AVALIAÇÃO DOS CONSUMIDORES
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REFERÊNCIAS EM CONTEÚDO
• ecommercebrasil.com.br• proxxima.com.br
• blog.rakuten.com.br• webinsider.com.br
• Ebit.com.br - relatórios
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SOLUÇÕES BAIXO CUSTO
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SOLUÇÕES MÉDIO CUSTO
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SOLUÇÕES TOP
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E-MAIL MARKETING
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SOCIAL COMMERCE
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DICAS VALIOSAS1. Demonstre Segurança (Certificado SSL)2. Disponibilize outros canais de contato3. Sempre ofereça algo em troca4. Ambiente acolhedor e atualizado (NetShoes)5. Vitrines bem produzidas 6. Landing Pages7. Endereço de e-mail
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DICAS VALIOSAS8- Use boas ferramementas de e-mail marketing9- Produza uma boa newsletter10- Faça teste multivariável de campanhas11- Verifique sua taxa de rejeição12- Valorize seu produto (fotos, vídeos, informações)13- Deixe seus clientes avaliarem seus produtos14- Use e abuse de recomendação
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DICAS VALIOSAS15- Seja claro e objetivo no carrinho de compras16- Use as cores certas nos botões call to action17- Facilite a busca dos produtos18- Desempenho é resultado19- Campo de busca é IMPORTANTE20- Monitore suas buscas21- Faça testes A/B
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DICAS VALIOSAS22- Segmente seus clientes23- Recupere vendas24- Atenda bem e crie uma boa reputação25- Credibilize sua loja (CNPJ, endereço, selo do e-bit, etc).