avali presentation
TRANSCRIPT
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AVALIProposals
Xrysida FragouZoe GatsapostoliPanayiota KavvathaMarianna MichalitsianouIrene Sideris
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Competition
Only indirect, some Special Centers with Sensory Integration system, that charge with an hourly fee
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Target Group
Primary Target: Parents with children with PDD (Pervasive Development Disorder)Secondary Target: People working in the Special Education, Special Schools, Child Psychiatrists
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Communication Objectives
• Build awareness• Inform of the purpose of Avali• Attract interest
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Consumer Benefits
• One of the kind• Entertainment and relaxation• Informative events• Safe playground
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Supporting Evidence
• Snoezelen multi- sensory environment method
• Pleasurable stimulation• Specialized Personnel
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Positioning Statement
Avali is a safe and small port that brings joy to parents life by enjoying their social surroundings while their children are calm and happy in the Snoezelen Room.
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Creative Strategy
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Video
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Slogan Ο καθημερινός σύμμαχος Η χαρούμενη ανάπαυλα Νιώθεις τη χαρά
Μαζί στη χαρά
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Communication Strategy
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Public RelationsMedia BriefingsNewsletterEventsSponsorshipsA presentation in a tv show i.e.
Eleni, Joy, Υγεία πάνω από όλα.
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WebsiteHOME presenting upcoming events in a calendar format, sales promotions offers in a slide share format. Newsletter field.VISION The idea behind Avali PLACE GalleryEVENTS photos and videos from eventsCOMMUNICATION e-mail, telephone, address, mapBLOG Questions and forum
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Digital MarketingBanner CampaignSocial Media: facebook, twitter,
youtubeNewletterE-mail
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Social Media Mission
Connect with parents with children with PDD and be an informative source of Avali’s purpose.
Content PillarsMedical (autism, Asperger's syndrome, Rett’s syndrome),
Snoezelen room, Offers, Events