awe asia 2015 - zugara presentation

Expanding Use Cases for Augmented Reality in Retail

AWE ASIA2015

Zugara – Leader in Augmented Retail Zugara – Leader in Augmented Retail SolutionsSolutions

• Leader in Augmented Reality Retail Solutions Since 2008; Natural User Interface and Analytics Focus

• Over 11 Years Experience In Retail / Commerce Space

• Virtual Dressing Room Products for both Web and Kiosks

• Computer Vision and Visual Data Experts

• Multiple Granted and Pending Patents in AR Retail Space

• Smithsonian

Truly Social

Shopping

Confidential – Please do not distribute

RecentZugaraClients

Overview of Zugara Virtual Dressing Room Overview of Zugara Virtual Dressing Room TechnologyTechnology


Museu do Futbol - Museum/ Promotion / CRMMuseu do Futbol - Museum/ Promotion / CRM


• Zugara Virtual Dressing Room platform used in museum to promote historical football jerseys

• 2 WSS for Kiosks stations featured in exhibit

• Mobile admin system used to allow visitors to take and share photo

• Over 3,000 photos shared in first month of exhibit

Aramark / MLB - In-Stadium / Drive to Aramark / MLB - In-Stadium / Drive to RetailRetail


• Zugara Virtual Dressing Room platform used at MLB.com shop at MLB All-Star Game in Cincinnati

• Fans could virtually try on various MLB All-Star Theme apparel; actual on-site inventory promoted

• Fans could share or email their photos on mobile admin system

• The 2 Kiosk units now reside in Kansas City Royals and Pittsburgh Pirates’ stadiums

Aramark / MLB - In-Stadium / Drive to Aramark / MLB - In-Stadium / Drive to RetailRetail


University of San Diego - In-Store / University of San Diego - In-Store / Product PromoProduct Promo


• Zugara Virtual Dressing Room platform used in University Book Store

• Different categories of inventory available to view/try on (Mom’s, Dad’s, Male, Female, etc.)

• Virtual backgrounds add additional promotion of events / landmarks at USD

University of San Diego - In-Store / University of San Diego - In-Store / Product PromoProduct Promo


Crayola You Design – Theme Park Experience Crayola You Design – Theme Park Experience / Purchase/ Purchase


• Zugara Virtual Dressing Room platform used at Crayola Theme Park

• 6 Kinect Kiosk Stations and 6 iPad Stations Synchronized

• Children color image of car or dress; scan at iPad stations and then can virtually try on a 3D custom dress

• Photo scene customized with Virtual Backgrounds and Animations; available for print and purchase

Crayola You Design – Theme Park Experience Crayola You Design – Theme Park Experience / Purchase/ Purchase


Smithsonian – 2D & 3D WSS FunctionalitySmithsonian – 2D & 3D WSS Functionality


• Zugara AR Virtual Dressing Room Patent selected for Innovation Festival

• Showing 2D & 3D Functionality with WSS

• Smithsonian specific assets with virtual background feature

Smithsonian – 2D & 3D WSS FunctionalitySmithsonian – 2D & 3D WSS Functionality


VSS – In- Store Virtual Dressing Room VSS – In- Store Virtual Dressing Room PrototypePrototype


• Zugara Virtual Dressing Room platform optimized for in-store dressing room use

• Shoppers can digitally change and view color of clothing in display

• Multiple colors and patterns can be digitally altered

• Prototype technology deployed with Samsung / Nordstrom at NRF 2014 and RBTE / Ted Baker at RBTE London 2014

Augmented Reality 2.0 For Retail


Augmented Reality 2.0 For RetailAugmented Reality 2.0 For Retail


2nD Generation AR Technology In Market; Accelerating AR Adoption & Potential

• 2nd Generation Devices• Kinect 2, Project Tango, and HoloLens.



Kinect 2Kinect 2

• Kinect 2 in market with developer adoption

• High Definition 3D, Virtual Backgrounds and better defined Body Mapping

• Ability to capture biometric user data

• Adoption occurring with events, in-store retail, in-mall, theme park attractions and museums


Project TangoProject Tango

• Project Tango in market with developer adoption

• Mobile device with 3D camera to map environment

• Ability to better define/place AR objects in environment

• Adoption occurring with In-Store Retail pilots


HoloLensHoloLens

• Announced in early 2015; expected in market early 2017

• Wearable device for AR / Hologram experience

• Ability to view and interact with AR content via gestures

• Projected adoption for in-home AR experience across multiple verticals




• 2nd Generation Devices• Kinect, Mobile, etc.

• AR Studies & Surveys


Accenture – 2014 Augmented Reality SurveyAccenture – 2014 Augmented Reality Survey

CMO Survey – Future Marketing TrendsCMO Survey – Future Marketing Trends

“[Marketing is] less likely to be measured in terms of customer acquisition and more in terms of customer engagement and

revenue impact”




• 2nd Generation Devices• Kinect, Mobile, etc.

• AR Retail Studies

• Mobile AR Retail Data


Mobile AR DataMobile AR Data


Mobile AR Penguin application increased visits to Tokyo

Aquarium by 152%

Augmented Reality selected as most useful mobile tool

by CPG Shoppers.eMarketer

Augmented Reality in 2020


Augmented Reality Market Projections - 2020Augmented Reality Market Projections - 2020

Augmented Reality Market Projections - 2020Augmented Reality Market Projections - 2020

Source: Gartner

SummarySummary


In Closing…

• The 2nd Generation of AR is quickly accelerating both with technology and adoption

• Concept videos are still an ongoing issue leading to unrealistic expectations from consumers and brands

• AR market opportunities fragmenting across multiple devices / use case (i.e. mobile AR vs. Kinect)

Contact InfoContact Info


Matthew SzymczykFounder & CEO310-566-7444

[email protected]

Alex GoldbergCTO

[email protected]

www.zugara.com

Zugara is changing the face of multi-channel retail. Since 2008, we’ve been developing Augmented Reality Retail solutions for the web, events and in-store retail. With a growing patent portfolio specific to AR & Retail, Zugara is focused on developing the future of retail today.

13101 Washington Blvd. Ste. 403Los Angeles, CA [email protected]

“The Best Way To Predict The Future Is To Invent It.” Alan Kay

http://www.linkedin.com/in/mhszymczyk

mailto:[email protected]

http://www.linkedin.com/pub/alexander-goldberg/15/a29/19b

http://www.zugara.com/