aws enterprise summit - 엔터프라이즈에서의 aws 클라우드 활용 - markku lepisto
TRANSCRIPT
Seoul
AWS Enterprise Summit
Markku Lepistö Principal Technology Evangelist Amazon Web Services
Hotels Music Magazines Storage
400,000 people are hosted on any given night
Total Number of Guests
January 2013 4 Million
Sep 2008
Mar 2009
Sep 2013
Sep 2009
Mar 2013
Sep 2012
Mar 2012
Sep 2011
Mar 2011
Mar 2010
Sep 2010
3M
Mar 2014
Jun 2014
6M
9M
12M
15M
Sep 2008
Mar 2009
Sep 2013
Sep 2009
Mar 2013
Sep 2012
Mar 2012
Sep 2011
Mar 2011
Mar 2010
Sep 2010
June 2014 15 Million
Up By Over 10 Million In One Year Total Number of Guests
3M
Mar 2014
Jun 2014
6M
9M
12M
15M
0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances
EC2 Servers, Production Traffic, Hive, Hadoop
RDS All Relational Databases
S3 Storage, UGC
DynamoDB Rollups, Metadata
ElastiCache Memcache
Route 53 DNS, Inventory
Why AWS?
We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
“ ”
Remove Waste
Your Business
70%
On-Premise Infrastructure
30%
Managing All of the “Undifferentiated Heavy Lifting”
Waste is anything that does not lead to direct value for the customer
AWS Cloud-Based Infrastructure
Your Business
More Time to Focus on Your Business
Configuring Your Cloud
Assets
70%
30% 70%
On-Premise Infrastructure
30%
Managing All of the “Undifferentiated Heavy Lifting”
Remove Waste with Cloud
Amazon Web Services!
Platform Services
Databases
Caching
Relational
No SQL
Analytics
Hadoop
Real-time
Data Workflows
Data Warehouse
App Services
Queuing
Orchestration
App Streaming
Transcoding
Search
Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs
Mobile Services
Identity
Sync
Mobile Analytics
Notifications
Foundation Services
Compute (VMs, Auto-scaling and Load Balancing)
Storage (Object, Block and Archive)
Security & Access Control Networking
Infrastructure Regions CDN and Points of Presence Availability Zones
Enterprise Applications
Virtual Desktops Collaboration and Sharing
Ecosystem Global Footprint New Features New Services
More AWS Usage
More Infrastructure
Economies of Scale
Lower Infrastructure
Costs
Reduced Prices
More Customers Infrastructure
innovation
45 Price Reductions Since 2006
The AWS Price Reduction Philosophy
Startups on AWS
Enterprises on AWS
Public Sector on AWS
System Integrators on AWS
ISVs on AWS
Certifications and Accreditations for Workloads That Matter
Infrastructure as a Service Magic Quadrant
2014
Inaccurate resource estimates!Changing requirements!Unmanaged risks & assumptions!Increasing complexity!
The failure of traditional IT projects!31% of projects never complete!52% of completed projects overrun the budget!
Why do they fail?!
Forces Driving New Resource Models!
Increasing Uncertainty!Growing Abundance!Intensifying Competition!Growing Power of Customers!Decreasing Brand Loyalty!Limited access to Capital!
UNCERTAINTY!
Addressing Uncertainty!
Acquire resources on demand!Release resources when no longer needed!Pay for what you use!Leverage other’s core competencies!Turn fixed cost into variable!!
EXPERIMENT!CONTINUOUSLY!
MEASURE!RELENTELESSLY!
LEARN!
Customer-Centric
ListenInvent
Personalize!
Working from the customer backwards
Press Release FAQ
User Interaction User Documentation Development Docs
If you want to increase Innovation, you have to lower the cost of failure Joi Ito Director MIT Media Lab
REDUCE THE COST OF EXPERIMENTATION
ITERATE FAST!USING CUSTOMER FEEDBACK!
Internet scale throughput
Consistent performance and unlimited storage
DynamoDB: A Generation Beyond a NoSQL Key/Value Store
Deep mobile SDK integration Geospatial indexing library
Local test tool
Storage pricing reduction by up to 75% Throughput pricing reduced by up to 35%
Batched writes
In-console item updates GovCloud (US) availability
Parallel scan Transaction library
Cross-region copy, export and import
Internet scale throughput
Global and local secondary indexes
Item-level access control
Consistent performance and unlimited storage
DynamoDB: A Generation Beyond a NoSQL Key/Value Store
2014: 345 new features and services since January
2008 2009 2010 2011
Amazon EBS Amazon EC2
Amazon SNS
AWS Identity & Access Management
AWS Import & Export
Amazon CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct Connect
AWS Elastic Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
Amazon EC2
AWS Storage Gateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
2013 2012
A Rapid Pace of Innovation
The benefits of cloud computing
1. Trade Capital Expense for Variable Expense
On-Premises
$0 to get started
Pay as you go
Saved $34M on SmartHub app
2. Lower Variable Expense Than Going it Alone
“We've halved storage costs. We're looking forward to saving hundreds of millions of dollars.�
�Migrating data centers to AWS contributes to a global savings of $100 million in infrastructure costs.�
3. You Don’t Need to Guess Capacity
Self Hosting
Waste
Actual demand
Predicted Demand
Rigid
Actual demand
Elastic
The Cloud
Monday Friday End of vacation season
4. Dramatically Increase Speed & Agility
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks
Enterprises Are Accelerating Time to Market with AWS
Credit-risk simulation application
Development & test environments
Migrated 500 web properties to AWS in
5 months
Clinical trial simulations
Decreased "the average
processing time from 23 hours to
20 minutes
Development and test seats access time reduces from
weeks to 1 day
New product websites from 2 weeks to 2 days
Simulations time reduced from 60
hours to 1.2 hours
5. Stop Spending Money on Undifferentiated Heavy Lifting
buy and install new hardware
set up and configure new software
build new data centers
so you don’t have to...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
We take care of...
2000 applications migrating to AWS in 18 months
Export operational data to Amazon Redshift for analysis
2X faster queries at 1/2 the cost
6. Go Global in Minutes
What about all of my existing infrastructure?
Many Enterprises Worry That There Are Only Two Choices
Build a “private” cloud
Rip and replace"with AWS
# 1 # 2
But, The Cloud Isn’t An All-or-Nothing Choice
On-Premises Resources
Cloud Resources
Integration (“Hybrid”)
Corporate Data Centers
AWS Enables Hybrid Architectures
Integrated Networking
Integrated Access Control
Integrated Cloud Backups
Integrated Management
Integrate cloud services with your on-premises resources
Use Cloud to Make Existing On-Premises Applications Better
Big Data Analytics Oracle Databases Big Data Analytics
Export operational data to AWS for
analytics processing
Automated backup to Amazon S3 with
Oracle RMAN
50% lower costs with 2x faster queries using
Amazon Redshift
New Cloud Apps that Integrate Back to On-Premises Systems
Corporate Data Centers
Hybrid App
AWS serves up application content &
data
Integration back to Samsung Data
Centers for financial transactions
A closing thought… aligning our business with customer success
AWS Trusted Advisor
Over 1.7 million recommendations More than $300 million in estimated cost savings
