Our Miami readers spent $13,920,000 In 2007 on entertainment fees and admissions.*

FOR A FIRMGRIP ON OUR

MARKET

THE COLLEGE LIFESTYLE MAGAZINE \ \ media kit

Our Miami readers spent $70,896,000 in 2007 on Apparel and Apparel Services.*

HumanitiesMain Features

The Joints [localized]Spit it Out [localized]

On the BallThe Future

Wear is itThe Who

The Slash

...full color, distributed for free on and off campus by hand and in newsracks to students across Florida; the first national college lifestyle magazine.

The upcoming four issues of back\slash Magazine (Volume II) will be distributed to college students across the state of Florida at 18 leading Universities. We are publishing a different version of back\slash Magazine for each of the six major college markets in Florida: Orlando, Tampa, Gainesville, Tallahassee, Miami, and Pensacola.

A portion of the content and advertising is localized for each market, meaning that advertisers are given the unique opportunity to target students at one or all 18 of the major schools in Florida with one stop, through one network. 48,000 copies of the next four issues of back\slash Magazine will distributed Statewide during the 09 - 10 School Year.

“Our vision is to maintain a trend setting national print network through which we entertain, inform, inspire, and guide college students.” Founder, Mike McCormack

Back\slash is comprised of ten main components \ sections:

HumanitiesMain Features

The Joints [localized]Spit it Out [localized]

On the BallThe Future

Wear is itThe Who

The Slash

\ Film, TV, Music, Artists, documentaries, and other reviews \ Each Issue has 2 Main Features \ Local Hot Spots and Hidden Jems\ News and opinions about the school \ Florida Sports, Relevant Statewide \ Technology and new Gadgets\ Fashion\ Pictures and Profiles of Prominent Students and Alumni\ Randomly Relevant Information

\\ back\slash Magazine \\

february - april \\ volume 1 issue 3 \\ the mobility issue

THE L I FESTYLE MAGAZINE \\ UM \\ F IU \\ MDC

april - july \\ volume 1 issue 4 \\ the 3d issue

THE COLLEGE LIFESTYLE MAGAZINE \ \ U M \ \ F I U \ \ M D C

California Assemblyman 

TomAmmiano’s3 D Plan to get the US  BACK IN THE BLACK

What the Hell is HIPSTER

ISIAH THOMAS to the rescue at 

FIU

THE COLLEGE LIFESTYLE MAGAZINE \ FIU \ MDC \ UM

7 November 2008 \ volume 1 issue 2 \ backslashonline.com

\\ COLLEGE \\

TAKE 1 EVERY 2 MONTHS

\\

free

Issue 2 \ November - Febuary

Issue 3 \ February - April

Issue 4 \ April - July

Our Miami readers spent $109,104,000 In 2007 on Vehicle Purchases.*

\\ Where is back\slash Distributed\\back\slash is distributed on and off campus at student-populated locations on shelves, in newsracks

and in stacks; additionally, to build an even more person relationship with our readers, 50% of the copies printed are hand distributed directly to our target readers: Students.

48,000 copies of the next four issues (all of Volume II) will be distributed in the following markets.

MIAMI Circulation: 19,384Students: 192,866Colleges: UM, FIU, MDC, Barry, Lynn, AI, FAUOff Campus Sites: 35

GAINESVILLECirculation: 6,342Students: 63,100Colleges: UF, Sante Fe Off Campus Sites: 20

PENSACOLACirculation: 1,546Students: 15,382Colleges: UWF, PCCOff Campus Sites: 25

TALLAHASSEE Circulation: 5,116Students: 50,900Colleges: FSU, FAMUOff Campus Sites: 20

TAMPA Circulation: 5,186Students: 51,600Colleges: USF, Florida Southern, UTampaOff Campus Sites: 20

ORLANDOCirculation: 10,426Students: 103,735Colleges: UCF, ValenciaOff Campus Sites: 20

Our Miami readers spent $34,848,000 in 2007 on Audio and Visual Equipment and Services.*

\\ Who Reads back\slash \\

\\ Who Reads back\slash \\

back\slash’s primary readership is composed almost entirelly of students 18 -25 attending school at the colleges we service; the table below details back\slash’s

circulation and readership in each market.

Market Enrollment Circulation

Miami 192,866 19,384

UM 14,500 1,457

FIU 35,618 3,580AI 997 100

Lynn 2,760 2,774

Barry 1,648 166

FAU 25,525 2,565MDC 86,978 8,742

Pensacola 15,382 1,546UWF 9,882 993PCC 5,500 553

Tallahassee 50,900 5,116FSU 38,900 3,910

FAMU 12,000 1,206 Orlando 103,735 10,426

UCF 48,699 4,895Valencia 55,036 5,531

Tampa 51,600 5,186USF 43,264 4,348

Florida Southern 2,546 256

U Tampa 5,790 582

Gainesville 63,100 6,342Santa Fe 15,402 1,548

UF 47,698 4,794State ofFlorida

477,583Students

48,000Copies

TABLE 2 \\ circulation details \\ enrollment data provided by Schools \\ updated frequently, check back for changes

coming soon

\\ How back\slash Will

Our team is committed to working closely with our advertising partners to find the most effective solution for their business to attain customers from the college demographic; we bundle print marketing with online, mobile and outdoor elements to create synergized multi-platform campaigns that communicate directly with the entire Florida Community when these students are most receptive.innovative ideas for brand-specific partnerships and initiatives and we look forward to helping you to reach the college segment of your target consumers.

\\ Custom Advertisment Design \\

volume1 issue 2 \ 7 november 08 \

\\\\\\\\free drink with purchase of $5.95 or more

Official Diner of the

College Lifestyle Magazine

Best Matzo Ball Soup in Town

Homemade Bagels, Bialys, and

Twists

1238 S. Dixie Hwy

Coral Gables, FL.

FREE DRINK with STUDENT IDand purchase of $5.95+

Jump With back\slash vol1 issue 1 \ 30 august 08 \ back\slash

When I got the

munchies my true love

bought for me

5 Energy Drinks

4 Imported Beers

3 Empenadas

2 Boars Head Subs

and a Vanilla Dutch

just for meeee

Stop N' Shop still has kegs galore\fine wine\and lunchwalking distance from the Uwithout crossing US 1Open from 6 am - 2 am

5885 Ponce De Leon Blvd305.668.4642

\ 7 november 08 \ volume 1 issue 2

equipment

sales

repair

service

workshops

training clinics

swim bike & run5950 S Dixie Hwy, South Miami, FL 33143

(305) 668-5650

Hours

MTWTF: 10-7

Sa: 10-6

Su: 11-4

The back\slash Graphic Designers know what appeals to students and will work directly with your company in developing an effective college market advertising campaign sure to drive you new customers... If you need college marketing, and want students as customers, look no further, back\slash is your one stop shop.

TABLE 1, STANDARD RATES \\ *Full Page Size: 8 3/8 in x 10 7/8 in \\ Depends on Placement, ask Art Liaison \\ Bleed: 1/4 in \\ Specs: CMYK Color, 300 DPI, \\ Submit: your art liaison will direct you

Standard Solutions Miami

Print

Full Page* $1,200

Half Page* $750

Back Cover call

Inside Front Cover 2-Page Spread call

Print Directory Listing 2 Issues $50

5”x7” Inserts (10,000) $750

8”x10” Inserts (10,000) $1,200

Print Happy Hour Guide Listing (2 Issues) $300

Section Sponsorship n\a

Outdoor

8”x10” On News rack/rack/month

4”x10” On News rack/rack/month

Mobile

Online

Banner on Back\slashonline.com

Newsblast Sponsorship

coming soon

Our Miami readers spent $44,400,000 in 2007 on Home Furnishings and Equipment.*

Will Help Your Company Attain Clients \\

Our team is committed to working closely with our advertising partners to find the most effective solution for their business to attain customers from the college demographic; we bundle print marketing with online, mobile and outdoor elements to create synergized multi-platform campaigns that communicate directly with the entire Florida Community when these students are most receptive. Beyond the array of formats listed below, we welcome innovative ideas for brand-specific partnerships and initiatives and we look forward to helping you to reach the college segment of your target consumers.

dvertisment Design \\

volume1 issue 2 \ 7 november 08 \ volume1 issue 2 \ 7 november 08 \

Happy Hour Daily \\ 4-7 \\ 2 for 1 Drinks

Tuesdays Wednesdays Thursdays Saturdays

10575 SW 109th Ct. Kendall, FL. 305-270-0311

volume1 issue 2 \ 7 november 08 \

305-SKY-DIVE (759-3483)

28730 SW 217 Ave

Homestead, FL 33030

www.skydivemiami.com

Jump With back\slash

Aug $10,000

directly with your company in developing an effective college market advertising campaign sure to drive you new customers... If you need college marketing, and want students as customers, look no further, back\slash is your one stop shop.

TABLE 1, STANDARD RATES \\ *Full Page Size: 8 3/8 in x 10 7/8 in \\ Depends on Placement, ask Art Liaison \\ Bleed: 1/4 in \\ Specs: CMYK Color, 300 DPI, \\ Submit: your art liaison will direct you

Orlando Tampa Gainesville Tallahassee Pensacola Statewide

$1,200 $1,200 $1,200 $1,200 $1,200 $3,000

$750 $750 $750 $750 $750 $1,875

n/a n/a n/a n/a n/a $7,000

n/a n/a n/a n/a n/a $9,000

$50 $50 $50 $50 $50 n/a

$750 $750 $750 $750 $750 call

$1,200 $1,200 $1,200 $1,200 $1,200 call

$300 $300 $300 $300 $300 n/a

n\a n\a n\a n\a n\a call

coming soon

coming soon

Our Miami readers spent $90,048,000 in 2007 on Food Away From Home.*

\\ back\slash Online \\ back\slash Magazine is synergized with www.backslashonline.com; the website is consistantly updated with both new content and new functionalities. As of now, users are able to register, upload videos, see old and new issues, read up-to the second national news, submit article ideas, join our staff, e-mail articles to friends, fill out surveys, and submit articles for publication. Viewer statistics for last year follow in TABLE 3. You will notice that in 2008 there were 137,069 hits on our website and we have had almost forty five hundred unique visitors. back\slash’s presence is visible on over twenty online social and business networks; communicating with our readers through them all, we focus maily on facebook, where we have 1,240 registered group members.

TABLE 3 \\ website statistics Jan 2008 - Dec 2008 \\ Dec 8, 2008

Our Miami readers spent $108,720,000 in 2007 on Food at Home*

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

\\ Sponsors and Advertisers \\

THE back\slash COLLEGES

ABC Bartending MiamiHavana Jewel Cigar LoungeStop ‘n Shop Ponce De LeonPeta 2Merchandise Number 5Miami Institute of Art and DesignSkydive MiamiHands on Miami 2008Bagel EmporiumElite EntertainmentThe Bar in the Gables Red Bar in BrickellBear Creek Music FestivalSobe Bartending SchoolUnited Negro College FundSarz EntertainmentSandbar KendallMarkets.comSwim Bike and RunMadonna’s Boardwalk PizzaWhite Room\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Our Miami readers spent $198,768,000 in 2007 on Food.*

BACKSLASH, INC.Chief Executive Officer

Mike McCormack

Chief Visual Officer

Rodney Jackson

Chief Business Development Officer

Jeremy Modest

Chief Marketing Officer

Valerie Brackett

Director of AdvertisingJoey-Chad DiFrancesco

Director of Interactive MarketingMichael Kenedy

\ ART \Art Director

Vincent Cimilluca

Managing PhotographerMatt Bontrager

Directing PhotographerMychal Sligh

IllustratorsRachel Schreibman

Alex KaplanPaul Physioc

Rodney Jackson

Contributing PhotographersHolly Max, Dave Null

Valerie Brackett \ Chief Marketing Officer“back\slash is the unrestrained guide to living the life of

a college student; this demographic, a niche segment of your target market, turns to us when making decisions

regarding what to do, where to go, and what to buy. back\slash is a trendsetter.”

Vincent Cimilluca \ Art Director“We've eliminated the need for you to design multiple

advertisements and adhere to the specifications of multiple publications. With back\slash, one full color

advertisement can effectively publicize your company, brand, or cause and resonate more than 200,000

students. We'll even design your ad for you.”

Mike McCormack \ Content Director“My team and I are driven daily by the fact that Back\

slash transcends the traditional impact of a periodical.”

Jeremy Modest \ Proprietor“We've created a unique, direct pathway for businesses

to attain clients from Florida's College demographic; we’re now building that network nationally.”

Joey Chad-DiFrancesco \ Director of Advertising“We have eliminated the need for you to deal with multiple publications when targeting multiple college communities.”

\ CONTENT \Contributing Writers, Editors, and Consultants

Brendan Mackesy \ Matt Tielkemeier \ J.Aparicio Jose Aparicio \ Slav Ostin \Michael Clemente Robert Pemstein \ Sarah Chase Kimberly

Treiber \ Dennis Picone \ Santi Godfrid Michael Hacker \ Brandon Little \ Apryl Wall \ Eric Ramsley

Debbie Duarte \ Giselle Rodriguez \Vincent Catino Deborah Acosta \ S. H. Pearson \ Yolanda Jackson \ Lester Hussie \ Elizabeth Ginsberg Michael Kenedy \ Ben Bleustein

\ Christina Padis \ Paul Physioc \ Kelsey Pinault S.H. Pearson \ Luca Messina \ Albert Burckard \ Brandon Little \ Sonny Palta \ Justin

Fairweather \ Adrinda Peirre Nathan Garrison \ Denis Atlic \ Tiffany Provenzano \ Danny Bull \ Travis Tillery \ Ben Borie \ Christopher Lazaga

\ Mary Korwel \ Travis Gordon

All m

aterial © 2008 B

ackslash, Inc. All R

ights Reserved. M

odel Credits: B

lair Feldm

an, Laura C., D

enny Picone, C

ristina Padis, guy car m

odel, girl cover m

odel, two hom

e furnishing models. P

hotographers: Vincent C

imilluca, M

athew B

ontraer. Photo E

ditor: Laura C. P

roducer: Mike M

cCorm

ack. Sources:

US

Consum

er Expenditure S

urvey 2008: ww

w.bls.gov/cex/2007/S

tandard/age.pdf

10 Palms PlazaHomestead, FL 33030

850.723.6338advertise@backslashonline.com

*2007 US Consumer Expenditure Survey; 220,000 readers averaging 18-25

The United State’s First

College Lifestyle

Magazine

The one-stop opportunity for you to

attain clients from Florida’s

college communityof 530,000+

OutdoorOnlineDirectPrint