Balancing theories and practices in hospitality education:

Case of American universities 酒店教育中理论与实践相平衡

－以美国大学为例酒店David L Jones, PhD

Professor and Department Chair

Department of Hospitality Management

University of San Francisco

旧金山大学酒店管理系主任及教授钟德伟 博士

Theory and Practice Convergence理论与实践相结合

• Research• Curriculum Development• Teaching• Internships/Work

Experience• Professional and

Student Organizations

• 研究• 教学计划制定• 教学• 实习 / 工作体

验• 专业组织与学

生组织

Research 研究

• Addressing industry issues using theory 利用理论强调行业问题

Identify Issue

发现问题 Determine Theory

确定理论 Apply Research应用研究

San Francisco Hotel Council Example 以旧金山酒店议会为例

• “Bad street” behavior social issue街上乞讨行为社会问题

• Connecting to destination image & sociology theories 与目的地形象和社会学理论相关

• Results 结果 : - White paper

白皮书- Industry presentation

行业介绍- Academic paper

学术论文

Curriculum Development 教学计划制定

• Creating a “Blue Ocean”开创“蓝海”新天地

• Involving industry in process使行业参与到过程中- Competencies

能力- Entry level and manager level

准入层次与经理层次- Knowledge & skills

知识与技能

Co-creation of Curriculum: USF Example共同制定教学计划－以旧金山为例

Determine Competencies - Industry Focus

Groups确定能力－行业焦

点群体

Develop Potential Courses - Faculty设计有潜力的课程

－教师

Priorit ize Courses - Industry Focus

Groups & Faculty

课程轻重分明－行业焦点群体与

教师

Co-creation of Curriculum: USF Example 共同制定教学计划－以旧金山大学为例

Result 成果

Hospitali ty Management Curriculum with Industry Focused Competencies

酒店管理教学计划具有行业重视的能力• Hotel & Restaurant Management Track 酒店与餐厅管理方面

• Meeting & Event Management Track 会议与节事管理方面

Final Result最终成果

Teaching 教学

• Guest speakers/”Professor for a Day” 演讲嘉宾（或“一日教授”）

- In class 课上- Recorded and posted online

录像与发到网上• Group projects 小组项目

- Interviews with industry professionals与行业人士座谈

- Solving a company’s challenge - partnership解决公司的挑战－伙伴共建关系

- Research on industry concern 对行业所关心的问题进行研究

• Introducing new systems引入新系统

USF Student/Industry Exchange旧金山大学学生与行业交流

• Less known companies and opportunities 不太著名的公司与机会

• Company elevator pitches公司电梯游说

• Student organized and managed学生组织与管理

Internships/Work Experience实习与工作体验

• Practical to Theory – Assurance of Learning从实践到理论－教学质量保障

Professional and Student Organizations专业组织与学生组织

• Guest speakers & tours 演讲嘉宾与参观

• Attendance at industry conferences出席行业大会- Industry educational sessions行业教育会议

Balance平衡

Theory理论

Practice实践

Thank You谢谢大家