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New Delhi, July 28, 2011: Bata India Limited, India’s leading retailer and manufacturer of footwear, declared its excellent financial results for the second quarter ended June 30, 2011. The Company’s PBT grew by an impressive 55.5% at Rs. 6171.90 lacs as against Rs. 3968.70 in the same period last year. The Net Sales of the Company grew by 22.7% at Rs. 42936.30 lacs as against Rs. 35006.70 lacs in the same period last year. Profit before tax for the first half of the year ended 30th June 2011 of Rs. 20942.2 lacs includes one time recognition of profit in 1st Quarter ending March 2011 from Batanagar project of Rs.10935.5 lacs. The Net Sales of the Company grew by 21.5% at Rs. 74001.90 lacs as against Rs. 60922.10 lacs in the same period last year. Announcing the results, Mr. Marcelo Villagran, Managing Director, Bata India Limited said, “The Company has released excellent results this quarter, with increase in sales and profitability of the company. This increased profitability is the result of improved sales and margin from our shoe line and continued growth from both of our retail and non retail businesses through rapid expansion, higher response to our collections, expenditure control, better customer service and growth in our customer base. We will continue to grow and focus on providing the Indian consumer with the best in footwear.” Bata India has continued its strategy of expanding its retail stores and has opened 68 new Bata stores till June 30, 2011. These new Bata stores are based on the new large format and are above 3000 sq ft. The Company will continue to add over 70 new Bata Stores every year, and renovate the existing stores providing incomparable shopping experience and customer service. The company also continued expansion of its Hush Puppies brand with the opening of 5 exclusive new stores and 4 shop-in-shops with leading department stores in the same period.

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Page 1: Bata a

New Delhi, July 28, 2011: Bata India Limited, India’s leading retailer and manufacturer of footwear, declared its excellent financial results for the second quarter ended June 30, 2011. The Company’s PBT grew by an impressive 55.5% at Rs. 6171.90 lacs as against Rs. 3968.70 in the same period last year. The Net Sales of the Company grew by 22.7% at Rs. 42936.30 lacs as against Rs. 35006.70 lacs in the same period last year.

Profit before tax for the first half of the year ended 30th June 2011 of Rs. 20942.2 lacs includes one time recognition of profit in 1st Quarter ending March 2011 from Batanagar project of Rs.10935.5 lacs. The Net Sales of the Company grew by 21.5% at Rs. 74001.90 lacs as against Rs. 60922.10 lacs in the same period last year.

Announcing the results, Mr. Marcelo Villagran, Managing Director, Bata India Limitedsaid, “The Company has released excellent results this quarter, with increase in sales and profitability of the company. This increased profitability is the result of improved sales and margin from our shoe line and continued growth from both of our retail and non retail businesses through rapid expansion, higher response to our collections, expenditure control, better customer service and growth in our customer base. We will continue to grow and focus on providing the Indian consumer with the best in footwear.”

Bata India has continued its strategy of expanding its retail stores and has opened 68 new Bata stores till June 30, 2011. These new Bata stores are based on the new large format and are above 3000 sq ft. The Company will continue to add over 70 new Bata Stores every year, and renovate the existing stores providing incomparable shopping experience and customer service. The company also continued expansion of its Hush Puppies brand with the opening of 5 exclusive new stores and 4 shop-in-shops with leading department stores in the same period.

Bata has continued to focus on improvements in shoe designs through constant research, customer feedback and trend analysis. Bata introduced new technologies in the men dress category like anti skid, comfit gel etc. for better comfort during the day. Genuine leather casual collection for men under Bata and North Star was well appreciated by the young customers. For customers with an active lifestyle, Bata launched a new collection under Weinbrenner brand with personalized branding .The latest range of contemporary designs under Bata as well as the trendy new Marie Clairerange was a favorite with women this season. A new range of handbags was also launched which complements the offering in ladies footwear category. The company also launched new designs performance shoes under Power, for the sports enthusiasts and variety of designs in attractive colors for children under Bubblegummers and Baby Bubbles. The new sport range introduced for school students is well appreciated by the customers. The wholesale business continued to grow with opening of new customers in unrepresented towns which resulted in additional business. The Branding, Institutional, safety and exports division also continued to grow.