boolsheet rebranding (woolstreet)
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WOOLSTEET PRESENTATION09_17_2007
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207C
Logotype : Pantone 207C
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Dissociated symbol, to be used only on grey backgrounds. The design of the symbol expresses feminity due to the curves and rounded leaves.
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410C 409C 408C 407C 406C
4715C 4725C 4735C 4745C 4755C
199C 1925C 198C 197C 196C
Colors
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Typography
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Five illustrations exclusively designed for WOOLSTREET.
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Illustrations
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Envelopes
Echelle 80%
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Proprietary iconographic style of WOOLSTREET : active women in the street, wearing WOOLSTREET clothes.
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Iconographic style
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Kakemonos : Silver frames
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Products brochure : Cover for Spring-Summer season
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Products brochure : Inside pages for Spring-Summer season
NAM LIBERTempor
oum solita8 000NAM LIBER
Tempor
oum solita8 000
NAM LIBERTempor
oum solita8 000
NAM LIBERTemporoum solita8 000
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit, sed diam
nonummy nibh euismod
tincidunt ut laoreet dolore
magna aliquam erat
volutpat. Ut wisi enim adminim veniam.
Laoreetdolore
WOOLSTREET 2007 - page 5
NAM LIBERTemporoum solita8 000
NAM LIBERTempor
oum solita8 000
NAM
LIBER !
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Products brochure : Inside pages for Spring-Summer season
NAM LIBERTempor
oum solita8 000
NAM LIBERTempor
oum solita8 000
NAM LIBERTemporoum solita
8 000
NAM LIBERTemporoum solita8 000
NAM
LIBER !
NAM LIBERTempor
oum solita8 000
NAM LIBERTempor
oum solita8 000
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit, sed diam
nonummy nibh euismod
tincidunt ut laoreet dolore
magna aliquam erat
volutpat. Ut wisi enim adminim veniam.
Laoreetdolore
WOOLSTREET 2007 - page7
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Products brochure : Back cover
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Products brochure : Front cover and back cover for Autumn-Winter season
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Clothes labels.
M
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit, sed diamnonummy nibh euismod
tincidunt ut laoreet dolore
magna aliquam erat
volutpat. Ut wisi enim ad
minim veniam.
www.woolstreet.com www.woolstreet.com www.woolstreet.com
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Paper shopping bags.
700x530
500x400
300x350
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Plastic shopping bags.
700x530
500x400
300x350
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Plastic shopping bags, front view.
www.woolstreet.com
www.woolstreet.com
www.woolstreet.comll
700x530
500x400
300x350
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Event bags
8002CNew year period
www.woolstreet.com
SALES
www.woolstreet.com
SALES
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Loyalty card.
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Ensign logotype : Pantone 207C
A specific typography was created for the ensign.
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Backlight ensign
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Backlight ensign with sign banner
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Enseigne sans drapeau
Backlight ensign and door handle
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Example of store zoning, axonometric view.
A Front shop, show window
B Shopping zone
C Dressing rooms
D Cash desk
BD
C
A
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Front shop, show window
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Hanging systems
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Mannequins will be only
in show windows.Natural style.
Mannequins
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lvation linaireB
White glossy shelves
with silver sides
Portant chrom
Pans latraux en verre
blanc translucide
Silver frame to enhance
clothes or pictures
Lampes tamises
Carpet
Niche- with silver frame
for accessories
Red wall
with illustration stickers
White glossy shelves
with silver sides
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Inside shop ensignB
Metallic or wooden support
Illustration stickers
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Inside shop ensign - option 2B
Metallic or wooden support
Lightiened logotype
Illustration stickers
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Dressing roomsC
Couloir :
Red carpet 207C
Grey thud
Grey wall 407C
Illustration stickers
Mirror with silver frame
Cabines
Dressibg room :
Red thud
Red light
Mirror with silver frame
Coat stand/Bag support
Curtain from light to dark grey
Beige back wall 4755Cwith illustrations
Side walls in white
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Cash deskD
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THANK YOU