branding kuecubit
DESCRIPTION
Tugas branding tarumanagaraTRANSCRIPT
![Page 1: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/1.jpg)
Rika Agustiani 625120106 Stacey Vanessa 625120119Jessica Faustina625120123
Branding KUE CUBIT
![Page 2: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/2.jpg)
KUE CUBIT
• Jajanan tradisional yang dibuat dari campuran tepung dan susu dengan diameter 4cm
![Page 3: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/3.jpg)
SEGMENTING
• Geographic: Jakarta dan sekitarnya• Psychographic: Ceria, bahagia, muda• Behavior: Suka ngemil• Demographic:
• Laki – laki dan perempuan usia 18 – 25 tahun• Mahasiswa/i serta karyawan/wati
![Page 4: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/4.jpg)
Behaviour target
![Page 5: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/5.jpg)
Moodboard untuk logo
![Page 6: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/6.jpg)
Nama pilihan produk
• The cubite• Cubait• Cubite• Kue cubite• Cu-bite• Cute Bite• The bite• One bite• Kubit• Qubite• Q-bite• Bite oh bite• Se cubit• Oh bite
![Page 7: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/7.jpg)
HASIL SURVEY NAMA BRAND
KUE CUBITECUTE BITECUBAITKUBIT
![Page 8: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/8.jpg)
Logo KueCubit
![Page 9: Branding Kuecubit](https://reader036.vdocuments.pub/reader036/viewer/2022070407/563dbae5550346aa9aa8c3d2/html5/thumbnails/9.jpg)
ARTI LOGO
• Kue CuBite (Baca: Cu-Bait)• Kue Cubit Bite-Size