branzas 2016 (eng)

22 years of excellence in brand strategy and design.

19941999200420092014

19952000200520102015

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1998200320082013

„A brand is the gut feeling about a product or service.“

An extended presentation.

Who we are.

Vision.

Expertise.

Our team.

References.

Contents.

Branzas, words and images.

Who we are.

About us.

In 1994 Branzas became the first branding and design consultancy agency founded in Romania.

In our 22 years of continued activity we have followed our vision about the major impact of brands on the economy and society, providing consultancy and design for some of the most important Romanian and international brands.

Vision.

Following our path.

Vision.

In today’s market, brands are economic tools that generate value and growth.

Branzas establishes partnerships with clients that are aware ofthe economic impact of brands and include them in their accomplishments portfolio.

Following our path.

Expertise.

A comprehensive approach.

MarketSituationOpportunitiesTrendsThreats

ConsumersGroupsBehavioursAttitudes

CompetitorsPositioningBrand strategySales & DistributionMarketingIdentityCommunication

Product

PositioningBrand personalityBrand conceptBrand strategy

Target audienceSources of differentiation Brand promise

Communication strategyTone of voiceMessagesChannels

Brand Impact ModelSales & distribution strategyMarketing strategyVerbal identity Name & languageBrand identity

Product and corporate design Brand world

Corporate identityPackaging, E-media, POS materials,Sales, Brand literature,Retail & Environments, Car fleet

Identity standardsBrand standardsSales presentation standardsInternal brand alignmentIntellectual propertyBrand monitoringSales & distribution planningMarketing Marketing implementation

planning

ImplementationCreationAnalysis

Our team.

Branzas has a multidisciplinary team.

Our team is made up of top specialists capable of providing complete solutions for your business objectives and goals.

+ Brand+ Sales & distribution, Consultancy and Marketing strategy+ Graphics, Packaging, 3D and E-media design+ Copywriting+ Project and Client Management+ DTP, Production and Implementation+ Intellectual property consultancy

Our team.

The vastest range of expertise.

Branzas team is widely experienced in a significant number of fields.

Food, beer, soda, snacks, construction, construction materials, hotels, tourism, cars, retail, real estate, pharmaceuticals, transportation, cosmetics and beauty products, NGOs,meat products, software, IT, specialised consultancy, sports.

References.

Selected client portfolio.

Corporate and consumer brands.

A - Z.

A G M S

HT

NIB

C O UK

PL VE

R ZF

Ancada Gălbenel Maratonul VMT SiemensAnimilks Gregory’s MAVI SmailoArhimar Grup de Lux Microsoft SkolAtiya MOL Școala de mers pe munteAutonet MotoBoom

Hello HotelsAVE

Tășuleasa SocialNexxon The One

InvictusBazzaconi N’ice Tea Ţiriac Holdings

IRUM

Ciucaş Opera plaza UrsusKeller

Coffeeright Oups Ursus BreweriesKrokantzy

Continental Forum U TransilvaniaCovalact de Ţară

PlusGSMLactate Harghita

ProMotor VitacomLa Tarterie

Elis PavajeLiluLunchbox Ronda Medical Zazzaa

Fundaţii Comunitare Rontzy

© 2016 Branzas | Consultants and designers

Ancada,at a croassroads.sports

Animilks,a new selection of cereals for kids.foods


Analysis and designfor the architecture office

.Arhimar


Atiya can bringyour ideas to life.home and deco products


Autonetkeeps you moving.automotive industry


AVE,and friendly chicken.

the brand of the jolly

foods


Bazzaconi,we’re mad about these crackers.foods


Welcome toPoiana . Ciucaşbeers


Your wake-me-up coffeefrom .Coffeerightcoffee shops


Complete visual identity for.Continental Forum

hotels


Covalact De Ţară,with a fresh touch.dairy products


Everything connectswith . Elis Pavajeconcrete products and pavement


A drive for positive change,.

Fundaţii Comunitarenon-government organisations


Gălbenel,freshly-laid eggs.foods


Live your tastiest experienceat .Gregory’scity food bars


Grup de Lux, the biggestreal estate agency in Cluj.


Hello Hotels,a friendly identity.hotels


New identity and adaptationsfor .Invictusmilitary, protection and security equipments


IRUM ,the job done.forestry equipment

pulls and gets

s


Drink a andask for more.beer

Keller

s


Krokantzy,.

foods

funnily crunchy


Lactate Harghita,as good as the day you were born.dairy products


Fresh goods.La Tarterie

freshly baked tarts


Lilu, a selection of smooth andsoft products.home paper products


Lunchboxtakes a step forward.slow food restaurants


Via Maria TheresiaMarathon.mountain sport events


Identity standards forShowroom.

s

MAVI forestry equipment


Gift items for.Microsoft


Some things stay with youfrom the beginning,with .MOLgas station networks


MotoBoom,passion for the extreme.extreme motorsports


Nexxon,the no. 1 specialist in tires.tires wholesales


n’Ice Tea,fun teas.beverages


Opera Plaza,the first 5-star hotelin Cluj-Napoca.hotels


Oups,a new variety of snacks.foods


Redesigning identityand new standards for .PlusGSMnational gsm dealers


New standards and identity redesignfor .ProMotorautomotive magazines


Ronda Medical,the standardin osteosynthesis.medical industry


Rontzy, who have the munchies.foods

specially for those


Siemens,global network of innovation.


SmailoIdentity and directionwith .gps and tracking devices


New identity and communicationfor .Mountain Schoolnon-government organisations


Tăşuleasa Social,welcome.non-government organisations


The One,redesign of the magazine.fashion magazines


Brand strategy andimplementation for

.Țiriac Holdingsconglomerate holdings


U Handbal Transilvaniagets an identity upgrade.sports


Ursus,the king of beer in Romania.beers


Ursus Breweriesbrings beer to life in Romania.breweries


Websitearchitectureand redesignfor .electrical and electronic partswholesales

Vitacom


Zazzaa,natural fruit juice and nectar.beverages


Thank you.

Str. Cometei 5, etaj 2400493 Cluj-Napoca Româniatel: 40-264-419129fax: 40-264-414826e-mail: [email protected]

website: www.branzas.rofacebook: www.facebook.com/branzasdocuments: www.issuu.com/bogdanbranzas

Consultants and designers

branzas 2016 (eng)

Documents