brazil- country report
TRANSCRIPT
BRAZILGroup members:
• Lê Hoàng Nhân
• Lê Thụ Quân
• Nguyễn Thanh Trang
• Nguyễn Phạm Nam Phương
• Võ Ngọc Thanh Thảo
Quick Brazil Facts
• Region: South America
• Population: 194.747.347
• Area Total: 8.511.965 square
km
• Capital: Brasilia
• Climate: Mostly tropical
• Language: Portuguese
(official)
CULTURAL ANALYSIS
• Relevant History
• Geographic Setting
• Social Institutions
• Religion
• Living Conditions
• Language
Relevant History
• In 1500 Pedro Alvares Cabrai
claimed Brazil for the
Portuguese
• Brazil gained it’s
independence from Portugal
in 1822
• Abolished slavery in 1888
• Main export was coffee
Geographic Setting
• Located in the northeastern part of South
America.
• Slightly smaller than the United States.
• 5th largest country in the world.
• Largest country in Latin America.
Social Institutions
• “Family” is not just thought of as nuclear family
but as extended family.
• Godparents play an important role in a child’s life.
• Children typically live at home until they are
married.
• Parental roles vary by region.
Social Institution
• Families are becoming more urbanized
• Woman are leaving home and moving to
workforce
• Religious marriages are decreasing
• Ask the woman’s father for permission
• Infidelity is very common in Brazil
• Family heritage is traced paternally
Social Institution
• Literacy rate throughout Brazil is 88%
• Children are required to attend school for a minimum
of 8 years
• Each Brazilian state has a governor and legislature
• Brazil is based on Roman code ( Napoleonic law )
Social Institution
• Rules of thumbs for Business in Brazil
Kiss, bow or shaking hands
• Patient is the most important virtue
• Forceful attitudes are offensive
• View themselves as American not South
American
• Punctuality is not important
Religions and Aesthetics• 74% of Brazilian is Roman Catholic
• Other religions :
- Protestant : 15.4%
- Spiritualists : 1.3 %
- Voodoo: 0.3 %
- Others : 1.8%
- No religion : 7.4%
• Say “ok” in Brazil means
offensive
Living conditions
• Biggest meal is eaten in the middle of day
• Types of food consumed are determined by social
class
• Main dishes for Brazilian
is rice, bean and manioc
Living Conditions
• Housing in urban Brazil is very similar to the
United States
• Generally, houses have two stories
• Construct taller walls and have guard dogs to
deter criminals
• Brazilians are faced with water shortages so
water tanks are placed on the roof to alleviate
issues
Living Conditions• Type of clothing varies in rural and urban
areas
• Women like to appear flirtatious so they
wear sexy clothes which include short skirts
• Men wear slacks with a dress shirt
• Shorts are only worn if they are going to the
beach
• Rural areas have a more “cowboy”
appearance
• Indigenous people wear face paint and
traditional tunics
Living Conditions
• Soccer is Brazil’s passion
• Rio de Janerio is home to
the largest soccer stadium
in the world which seats
200.000 people
• Brazilian women are known
for watching soap operas
• Lower class individuals go
to samba school
Language
• Main language is
Portuguese
• There are more than 200
tribal groups that speak
indigenous languages
• Some upper class
individuals speak English
• A major misconception is
that their official language is
Spanish and Brazilians view
this as very offensive
• Other languages:
oGerman
o Italian
oJapanese
oKorean
oSpanish
oBaltic
ECONOMIC ANALYSIS
• Population
• Economic Statistics
• Development in Science and Technology
• Distribution Channels
• Media
Population• Total population approximate 195 million
Male: 98,949,000
Female: 95,130,000
• Ethnicity
White: 47.7%
Brown: 43.1%
Black: 7.6%
Other/Unspecified: 1.6%
Age Distribution
Economic Statistics
• 2011: Gross National Product $2.475 trillion
• Resources & Minerals
Bauxite
Gold
Iron ore
Nickel
Timber
Hydropower
Infrastructure
• 718 paved airports; 3,545 are unpaved
• 9,400 kilometers of product pipelines
• Communication types
o Internet
o Telephones
o Print media
o Radio
o Television
o Mail
Primary IndustriesManufacturing:
Textiles
Apparel
Vehicles
Consumer goods
Agriculture:
Coffee
Soybeans
Sugar
Tobacco
Service sector:
Tourism
Financial services
Retail sales
Development in Science & Technology
• Processing sugarcane into ethanol
• 90% of vehicles sales are flex-fuel powered
• Ethanol sales expected to double from 2009 – 2015
• Demand -12.3 billion gallons annually
Distribution channels
• Approximately 800,000 retail stores
• Top stores:
o Carrefour
o Sonae
o Wal-Mart
• Located in urbanized areas
• Newly emerging channel: Internet retailing
Media
Radio Advertising Expenditures 2004
CONCLUSION