broadcast your brand with fit4life radio

Broadcast Your Brand

Take Your Business to the Next Level with Fit4Life Radio

Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners. Sometimes a specific group of people.) to continue or take some new action.

Broadcast Your Brand

• Advertise or Die• Why Advertise?

To attract new customers To generate continuous business To encourage repeat business To keep your business in the competitive race.

• What happens when you don’t?

Radio Advertising creates an audio-only environment and puts the listener smack, dab in the middle. It targets a captive audience anywhere; in their vehicles, waiting rooms, restaurants or grocery stores to promote your product or service in a memorable way.

Why Radio Advertising?Radio advertising is an

innovative way to reach thousands, sometimes millions of listeners.

Radio reaches individuals when they are in their homes, in their cars, while they are on the Internet and can even reach them in a public setting.

Why Radio Advertising? It’s the only medium where

you hear a human voice any time you want, 24 hours a day, 7 days a week.

Only radio can reach on-the-go consumers.

Radio’s mobility allows you to establish a special relationship with consumers.

Why Radio Advertising? People relate to radio

Compared to television ads radio ads are seen more personally connected.

Radio listening is a one-on-one and emotion driven experience.

Consumers create a values-based relationship with the ads they hear on radio.

Why Radio Advertising?

Why Radio Advertising? When radio is on, people listen

90% listen every weekSource: RAJAR Q3 2011

Why Radio Advertising? When radio is on, people listen

Source: RAJAR Q3 2011

23hrsevery week


Hours per person per weekRadio: America’s #2 Leisure Activity

18.5

14.9

12.2

3.7 3.3 3.3 2.4 2.1 1.9

1.2

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

Cable TV Radio Broadcast TV Internet Newspaper RecordedMusic*

Magazines Books Video Games HomeVideo**

*Recorded Music, Newspaper and Magazine categories do not include those downloaded or viewed on the internet – those are included in Internet category.**Home Video includes VHS & DVD’s only. PPV & VOD are included in Cable; DVR viewing is included in appropriate TV category. Cable includes satellite.

Source: Veronis Suhler Stevens Communication Industry Forecast 2008 and AMS Study August 2008.


Radio connects with consumers at a very high emotional level

Radio is and has always been one of the premiere Engagement Platformsavailable in commercial media. People can engage with their radio stationsthrough numerous portals – cell phones, text messages, websites, phones,faxes, public events and more. It is a community that is open 24/7, withcontinuous fresh content. When radio speaks, people react.

Advertising on Internet Radio The estimated monthly audience for online radio is approximately 54 million.

2008 Arbitron Inc./Edison Media Research, The Infinite Dial 2008

Why Advertise on Internet Radio?

Arbitron Inc./Edison Media Research, The Infinite Dial 2012

Radio remains at the core of consumers’ media consumption and digital continues to be an

expansion opportunity for radio.


% Saying the Internet Is the Most Essential Medium to Their Lives Among TV, Radio, Newspapers, and Internet




Digital platforms have made cross-platform strategies crucial to satisfy today’s connected consumer.

Analogue Radio

DAB Digital RadioDigital

Television

InternetRadio Station

Websites

Podcasts

YouTube

Email Marketing

Social Networks

Radioplayer

SMS

Mobile Apps


Source: RAJAR Q3 2011

All radio listening – share via platform

Digital platforms make radio

even more accessible

Mobile

DTV

DAB

Internet

All Digital

12.8

4.4

15.3

2.8

24.8

15.8

4.7

18.0

3.7

28.2

Q3 2011 Q3 2010


% Who Have Listened to Online Radio in Last Month

2008 Arbitron Inc./Edison Media Research, The Infinite Dial 2012



Heavy Users of Radio and Internet More Likely to Be Employed Full Time

% Employed Full Time



One in Three At-Work Radio Listeners Listen On a Computer or Mobile Device

Radio Sta-tions on Your

Computer Over Internet

18%

On a Mobile Device Such as a Smartphone

13%Radio Stations on a Regular Radio

68%

Don't Know1%

Advertising on Fit4Life Radio Gives you a powerful platform to reach and engage your target audience.

Why Advertise on Fit4Life Radio?

Reach potentially millions of listeners locally, regionally and worldwide who are just a click away from your website and advertising message.

The Fit4Life audience : • Are usually online• Have their browsers open• Are ready to purchase

what interests them



Social media is now used by the majority of Americans, changing how people and brands interact.

The Fit4Life audience connects with each other during each episode.

Any time during the live broadcasts, listeners are able to: • call-in• chat live• comment • email • Tweet• Post to Facebook


Social media marketing is how we connect your audience to our audience

• Facebook: over 16,000 followers• Twitter: over 5,000 followers•Websites: over 6,000 unique visitors

per month • BlogTalkRadio.com Network: 20,000

impressions advertising the show are spread across the entire Blog Talk Radio network of over 8 million unique listeners each month

An overall exposure to well over 50,000 potential listeners monthly

Ready to get Started?Let Fit4Life Radio help you toBroadcast Your Brand

Call Carol Dunlop at 678.809.1509 Ext 13 or Email: [email protected]

broadcast your brand with fit4life radio

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